15,291 views

Published on

How did Google get started? We all know this one. Two guys in a dorm room set out to change the world. Why do we all know this one? Because it’s a  great story . And great stories get great mileage. Take a tour of the Googleplex in Mountain View and there’s a story behind everything and everyone you see. And they’re stories that bear repeating. To get that elusive word-of-mouth and free PR, you need to do something remarkable. Stock your cash register with  $2 bills  and give people a reason to tell others about their experience. My $2 bill is a series of videos featuring my rapper alter-ego, The Lyrical G. Chapter 19: Make Your Company a Great Story QUOTABLE: “ The people that have a story and evolve the story will succeed [because], today, people share those stories.” – Steven Hall, Professor, College Of Media,  University of Illinois GET GOOGLEY: If you want to wake up to the morning glory, be ready to answer, “What’s the story?”

Published in: Business
7 Comments
43 Likes
Statistics
Notes
No Downloads
Views
Total views
15,291
On SlideShare
0
From Embeds
0
Number of Embeds
784
Actions
Shares
0
Downloads
853
Comments
7
Likes
43
Embeds 0
No embeds

No notes for slide

×