What’s the most popular search category on Google? Porn. Surprised? You shouldn’t be. The Internet makes it easy, private, and free to consumer porn and Google makes it easy, private, and free to find it. Marketers have been using sex to sell for years. Often, the approach has been more indirect, even subliminal . Selling sex isn’t for everyone though. Keep your target audience in mind when thinking about sexing up your marketing. If you’re going to play in the gutter, prepare to get dirty. Chapter 15: Sex Sells QUOTABLE: “ It’s true that sex sells. It’s also true that sex can burn your fingertips and char your brand.” – Mark Goldstein, Vice Chairman and Chief Marketing Officer, BBDO North America GET GOOGLEY: There’s a fine line between sex and ex. Make sure your marketing hits the spot.