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Michael A. Freeman resume/CV (mpw) w/ clickable URL links


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Michael Freeman's Skills-based Resume/CV (mpw) can also be found at my marketing/advertising/PR boutique consultancy/contracting website,
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Michael A. Freeman resume/CV (mpw) w/ clickable URL links

  1. 1. MICHAEL A. FREEMAN LOS ANGELES, CA 310-486-4897 EXPERTISE  Marketing/Advertising/PR/Sales  Journalism/Blogging  Pride of Authorship/Ownership  Thought Leadership & Strategy  Creative Conceptualization  Design/Creative Team Collaboration  Breakout Brand/ID Messaging  Thematic Campaign Creation  Creative Brief Strategizing  Copywriting/Editing/Proofing  Digital Media Strategy  Social Media Curation Messaging  Website Content & Design  Advertising Copywriting  Print Production/Design  Marketing Collateral Production  Email/Direct Mail Marketing  Web Analytics/SEO & Keywords  Mobile/Wireless Content  Scripting/Storyboarding  Video Editing/Mastering  Public Relations Planning  Press Release Writing  Pitching Media for PR Placements  Print/EPK Media Kit Production  Event Coordination  Trade Show/Industry Panel Coordination OPERATIONAL SKILLS  Marketing/Advertising Operations  Sales Operations  Retail  Direct Response  Media Relations/PR  Print/Electronic Media Editorial Production PROFILE A proven creative veteran who skillfully conceives marketing, sales, promotions, advertising, and public relations campaigns  delivering breakthrough thematic concepts, sales strategies, and highly- engaging brand/image messaging. SIGNIFICANT ACCOMPLISHMENTS Public Relations/Media Placement:  Leading conceptual architect (at consulting/contracting firm, Biz FX Media) in the copywriting, copyediting, pitching and planting of exclusive and non-exclusive stories for such clients as Showtime Networks Inc., Sony Pictures Television International, Game Show Network, ESPN, Pioneer Digital Technologies, BroadLogic, and Synacor.  Strategically placed exclusive national media coverage, including with Multichannel News magazine for Showtime’s "Sleeper Cell” miniseries in an innovative “preview” cross-platform, multiple digital- tier exhibition deal with Comcast Corporation's cable systems (VOD, SVOD, Internet streaming, etc.).  Authored and planted a multi-tiered merchandising deals package for Showtime's "The L Word" series, which secured, pre-release exclusive feature play in The New York Times. Marketing/Promotions/Advertising Copywriting:  Created the trade print advertising campaigns for Sony's "Rescue Me" (airing on FX) and "Huff" (Showtime) — resulting in four- color, full-page cover spreads in Daily Variety and World Screen News for the annual Los Angeles International Screenings sales exposition for global TV buyers.  Original writing or re-writing of TV series and motion picture press kits (including "Rescue Me,” "Huff," “Spider-Man 2” and “13 Going on 30”), synopses, catalog sales sheets for Sony Pictures Television International's worldwide online (Internet) client server/database.  Authored the Corporate, Executive and Interactive Profiles (media kits) for Game Show Network's presentations at the Television Critics Association's annual press tour.  Handled event coordination for Showtime Networks’ Emmy Awards post-telecast parties and Television Critics Association (TCA) press tour series presentations and press conferences; and Sony Pictures Television’s Los Angeles May TV Screenings for international broadcast TV buyers.
  2. 2. ONLINE PORTFOLIOS/PROFILES (Please click on blue URL hyperlinks to view)  Biz FX Media — My Consultancy Site  LinkedIn — Profile/Portfolio Samples  Behance — Online Portfolio  Shocase — Marketing/Ad/PR Portfolio  Contently — Journalism Portfolio  LocalSolo — Contractor Portal  Smarterer — “Skill Sets Tests Scorecard” TECHNICAL SKILLS  PC- and Mac-based operating systems  Microsoft Office Suite: MS Word, MS Excel, MS PowerPoint, MS Visio, MS Publisher, MS Project, MS Outlook, MS SharePoint and MS Internet Explorer  Adobe Creative Suite: Adobe Photoshop, Adobe Acrobat, Adobe Illustrator, Adobe Premiere Pro, and Adobe InDesign  CMS desktop platforms: QuarkXPress, Quark CopyDesk, and Open Pages  CMS blog sites WordPress, Blogspot, Weebly, Wix  Social Media networks Facebook, Twitter, Google+, Pinterest, SnapChat, Reddit, Tumblr, Instagram, YouTube, Vimeo  Social network aggregation & automation tools HootSuite and TweetDeck  Camtasia 6 & 7 Video Studio Presentation Suites  Final Cut Pro 5 & 7 video editing suite software EXPERIENCE Editorial/Marketing/Promo Director — Biz FX Media Los Angeles, CA — 11/2002-Present An independent contracting business offering a full array of corporate/business journalism, marketing, promotions, and media consulting services. A portfolio of online samples is viewable at  Conceptualized, researched, wrote and produced collateral marketing and promotions material for Showtime Networks Inc., Sony Pictures Television International, Orchard Supply Hardware (OSH), RGB Networks, Synacor, ESPN, Thomson Electronics, Accenture, BroadLogic, WealthTV, Charter Communications, Pioneer Digital Technologies, Casino & Gaming Television, and Game Show Network (now GSN) — among other corporate clients serviced. Freelance journalism clients have included Mediaweek magazine, Sweepsbook, Daily Variety, The Hollywood Reporter.  As Director of Editorial Services, Corporate Communications for Showtime Networks Inc., I centralized and accelerated the conceptualization and writing of all corporate and consumer press releases; media/press kits; series/telefilm press kits and synopses; Web content; executive speeches; and other promotions/marketing collateral pieces – in addition to planting exclusive/non-exclusive news/feature story pieces in national/local business and consumer publications.  As Senior Copywriter at Sony Pictures Television International, I founded new in-house copywriting department to centralize the conceptualizing, writing and copyediting of all marketing collateral pieces; print advertising copy; sales sheets; sales kits; the Annual Los Angeles Screenings catalog; series and motion picture synopses; show press kits for international client Web database; and PowerPoint presentations. Senior Editor — Electronic Media/Television Week Magazines Los Angeles, CA — 4/2000-11/2002 A national weekly trade magazine (owned by Crain Communications Inc.) covering and chronicling all forms of the electronic media.  Reported on the network television business including the six commercial U.S. broadcast networks (ABC, CBS, FOX, NBC, The WB, UPN), non-commercial broadcaster PBS, Spanish-language networks Telemundo and Univision, and a wide array of basic and premium cable networks.  Coverage of the major Hollywood studios (20th Century Fox TV, NBC- Universal, CBS-Paramount, ABC-Touchstone Television, and Warner Bros.) and independent TV producers (such as Carsey-Werner Co., Sony Pictures Television, Lions Gate Television, etc.) pertaining to the development and production of network TV series.  Developed and wrote stories utilizing and revolving around the five major Hollywood talent agencies and labor unions/craft guild regarding writer-producer/talent, casting and series packaging deals, labor relations, and residuals negotiations — resulting in greater national visibility of the magazine in the Hollywood and New York creative and advertising communities. MEMBERSHIPS o American Association of Advertising Agencies (AAAA) o International Association of Business Communicators (IABC) o Public Relations Society of America (PRSA) o Society of Professional Journalists (SPJ) at Columbia University o Television Critics Association (TCA) MICHAEL A. FREEMAN Continued — Page Two
  3. 3. EXPERIENCE (Continued) Media/ Entertainment Editor — Bridge News Los Angeles, CA — 11/1999-4/2000 An institutional trading system delivered to over 200,000 stock brokerage traders globally, offering streaming data and newswire services (Bridge News) monitoring publicly-traded companies.  Daily, by-the-minute coverage duties entailed monitoring any significant upward or downward pricing movement for 35 media-based stocks.  Sat in on 10-Q and 10-K earnings conference calls, interpreting statements of senior executives (i.e. CEOs and CFOs), analyzing and writing recaps based on the company's actual earnings results.  Copyedited, proofed and re-wrote freelance news stories and features, including my own Hollywood-based feature specials on the TV and motion picture businesses (including reviews and box-office analyses). Senior Editor — MEDIAWEEK/ADWEEK Magazines Los Angeles, CA — 2/1994-11/1999  Regularly report and write news and feature stories relating to domestic syndication, TV stations, broadcast networks and sports rights beats for national weekly trade publication.  Produce copy for special sections and occasionally provided cross-over contributing pieces for sister publications ADWEEK and BRANDWEEK.  Contribute breaking news briefs and editing daily for Internet site. Assistant Editor — BROADCASTING & CABLE Magazine Los Angeles, CA — 5/1988-2/1994  Cover the TV syndication beat for a national weekly trade magazine.  Write news stories and features relating to syndication and local TV station beats.  Interpret household and demographic ratings, both in Nielsen Media Research’s metered markets and nationally.  Report and analyze how FCC and/or Congressional regulatory issues impacted the Hollywood studios and the broadcast industry in general. EDUCATION Murray State University, Murray, KY Major: Journalism and Mass Communications Minor: Advertising/Marketing CERTIFICATIONS/LICENSES  WordPress – Blogging for the Web certification (course # 263-2932213) from ALISON  Google AdSense certification from ALISON  Carpentry: Introduction to Formwork & Joinery certification (1.5 hours credit) from ALISON  Paint-Coatings-Adhesives certifications (8 courses, 8.5 hours credits) from Licensed: California Real Estate Salesperson (passed state exam 8/25/2015; not active at present) Educator: Chamberlin Real Estate School, Campbell, CA (market focus: Southern California region) HONORS & AWARDS The William H. Donaldson Award, presented by MEDIAWEEK, ADWEEK & Billboard Publications Inc., for 1996 National Association of Television Programming Executives (NATPE) pre- to post-convention special sections coverage. MICHAEL A. FREEMAN Continued — Page Three