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LINK BUILDING
What Is Link Building & Why Is It Important?
▪ Link building (alternative spellings include link building and link-
buildi...
YOUR WEBSITE AND LINKS
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 3
Why is link building important for SEO?
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserve...
What links mean for search engines
There are two fundamental ways that the search engines use
links:
1.To discover new web...
How can link building benefit my business?
1.Sending referral traffic
2.Building relationships
3.Brand building
11/29/2016...
Types of Links
 “Natural” editorial links
•The trust and authority of the linking pages.
•The SEO and content optimizatio...
Notes…
The most important concept to understand is that,
as Google says, you're more likely to have your
content rank high...
Link Building Strategies
HowTo Get Other Sites Linking toYou
There are a number of link building strategies used to get ex...
There are several other resources that will offer you more extensive and granular list of
ways to get links, but there are...
•Determine what anchor text to use.
•Decide which page to point that anchor
text at.
•Ensure that the quality and content ...
Link BuildingTactics
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 12
• Research competitors
• Profile links
• Make it easy to link to you
• Link out
• Interlink
• Get people to see and read y...
• Blog Directories
• Article Directories
• WritingTestimonials
• Images
• Guest Blogging
• Write Columns
• Get interviewed...
LINK ATTRACTION
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 15
• White Papers
• Webinars
• WebTools
• Timely/SeasonalContent
• Surveys
• Stories
• Review Something New
• Quizzes/Tests
•...
• Lists
• Interviews
• Infographics
• Instructographics
• Humour
• How-to's andTutorials
• Glossary of IndustryTerms
• Gam...
• Build Links withTwitter
• Natural Conversation/Connection
• TheTop X List
• Let me build/do that for you
• Story teller ...
Contact us
Web: www.meritasdigitalmarketing.com
Email id: meritasdigitalmarketing@gmail.com
Mobile: 944-899-5555
Address: ...
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Link building

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What Is Link Building & Why Is It Important for SEO?, Link Building Strategies, types of links, Link Building Tactics. www.meritas.in , www.meritasdigitalmarketing.com

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Link building

  1. 1. LINK BUILDING
  2. 2. What Is Link Building & Why Is It Important? ▪ Link building (alternative spellings include link building and link- building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO). 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 2
  3. 3. YOUR WEBSITE AND LINKS 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 3
  4. 4. Why is link building important for SEO? 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 4
  5. 5. What links mean for search engines There are two fundamental ways that the search engines use links: 1.To discover new web pages 2.To help determine how well a page should rank in their results 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 5
  6. 6. How can link building benefit my business? 1.Sending referral traffic 2.Building relationships 3.Brand building 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 6
  7. 7. Types of Links  “Natural” editorial links •The trust and authority of the linking pages. •The SEO and content optimization of the respective sites. •The anchor text of the incoming links.  Manual "outreach" link building  Self-created, non-editorial links 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 7
  8. 8. Notes… The most important concept to understand is that, as Google says, you're more likely to have your content rank higher for keywords you're targeting if you can get external websites to link to you. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 8
  9. 9. Link Building Strategies HowTo Get Other Sites Linking toYou There are a number of link building strategies used to get external websites to link to yours: •Content Creation & Promotion - Create compelling content that people will want to reference and link to, and tell people about it. •Submissions - Submit your news to press releases, submit your site to directories, etc. •Reviews & Mentions - Put your product, service, or site in front of influential bloggers. •Links from Friends & Partners - Get people you know and people you work with to link to your site. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 9
  10. 10. There are several other resources that will offer you more extensive and granular list of ways to get links, but there are two main issues with all of these tips and tricks for developing inbound links to your website: 1.They take a lot of time - Building out quality content and developing links from parties who may be interested takes a long time. It also requires certain resources: good copywriters, man hours to dedicate to the promotion of your goods or services, etc. 2.They're dependant on external forces -You're reliant upon sites you don't control.This means you're unable to have a say in the quality of the linking page, the words they use to talk about your product, or the specific pages on your site they link to. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 10
  11. 11. •Determine what anchor text to use. •Decide which page to point that anchor text at. •Ensure that the quality and content of the linking page is high (since it's our page!). 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 11
  12. 12. Link BuildingTactics 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 12
  13. 13. • Research competitors • Profile links • Make it easy to link to you • Link out • Interlink • Get people to see and read your content • Create an RSS feed • Create a blog • Ask people you know for a link • Video Submission • User Rating Reviews • Press Release Submission • Paid directories • Multimedia/Document Submission • FreeWeb Directories • eBook Directories • Company Directory Submissions 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 13
  14. 14. • Blog Directories • Article Directories • WritingTestimonials • Images • Guest Blogging • Write Columns • Get interviewed • Interview Somebody • Contests & Giveaways • Educational Content 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 14
  15. 15. LINK ATTRACTION 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 15
  16. 16. • White Papers • Webinars • WebTools • Timely/SeasonalContent • Surveys • Stories • Review Something New • Quizzes/Tests • Product Comparisons • Printable Resources • Petition11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 16
  17. 17. • Lists • Interviews • Infographics • Instructographics • Humour • How-to's andTutorials • Glossary of IndustryTerms • Games • Games • Covering News First11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 17
  18. 18. • Build Links withTwitter • Natural Conversation/Connection • TheTop X List • Let me build/do that for you • Story teller (Summify) • Link Suggestion • Content to answer to Query • Must have testimonial • Business Development Deal http://smallseotools.com/backlink-checker 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 18
  19. 19. Contact us Web: www.meritasdigitalmarketing.com Email id: meritasdigitalmarketing@gmail.com Mobile: 944-899-5555 Address: #761, Sri SaiRam Mansion, Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 19

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