KIMPTON HOTELS &
  RESTAURANTS
How it Started
• Unique Brands of One
• Every Hotel Tells a Story
• Every Restaurant has a Personality
Evolution of the Brand
• 1981 – 1985: No Identity
• 1985 – 1987: Kimco



• 1987 – 1989: Kimpton Group
• 1989 – 1991: Kimpton Hotel & Restaurant
  Group, Inc.




• 1991 – 1993: Kimpton Boutique Hotels
• 1993 – 2005:
  Kimpton – Every Hotel Tells a Story




• 2005 – Present:
  Kimpton Hotels & Restaurants ®
The Future
2005 - Brand Positioning: Signature Elements
 CARE      Kimpton CARES: We’ve always been committed to caring for our emplo...
2007
2008: Secondary themes
                                          Soul
                        People       More than a job...
Core themes
                                   Soul
                 People
                                              ...
Core themes
                               Soul
              People
                                               Fun

 ...
MENG Northern California Meeting January 29, 2009 featuring Steve Pinetti
MENG Northern California Meeting January 29, 2009 featuring Steve Pinetti
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MENG Northern California Meeting January 29, 2009 featuring Steve Pinetti

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MENG Northern California Meeting, January 29, 2009.

Steve Pinetti, Vice President of Sales and Marketing for Kimpton Hotels and Restaurants presented on "Creating the Umbrella Brand" - how Kimpton moved frmo a collection of individual hotels and restaurants to a strong umbrella brand without losing their "every hotel tells a story" value in the market.

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MENG Northern California Meeting January 29, 2009 featuring Steve Pinetti

  1. 1. KIMPTON HOTELS & RESTAURANTS
  2. 2. How it Started • Unique Brands of One • Every Hotel Tells a Story • Every Restaurant has a Personality
  3. 3. Evolution of the Brand • 1981 – 1985: No Identity • 1985 – 1987: Kimco • 1987 – 1989: Kimpton Group
  4. 4. • 1989 – 1991: Kimpton Hotel & Restaurant Group, Inc. • 1991 – 1993: Kimpton Boutique Hotels
  5. 5. • 1993 – 2005: Kimpton – Every Hotel Tells a Story • 2005 – Present: Kimpton Hotels & Restaurants ®
  6. 6. The Future
  7. 7. 2005 - Brand Positioning: Signature Elements CARE Kimpton CARES: We’ve always been committed to caring for our employees, neighbors and community at large. Most of all, we care about building a lasting, satisfying relationship with each guest, offering unsurpassed service and personal attention. COMFORT We like to envelop our guests in an oasis of comfort, remembering personal needs and preferences. It’s these little details that make an experience memorable and ultimately create the “emotional connection” with every guest. STYLE Our rich architectural heritage, whimsical environments and chic designs set the foundation for the guests’ Kimpton experience. Our informal elegance celebrates the distinctive character of each hotel and also encourages each guest to embrace and share their own style. FLAVOR Our imaginative restaurants, lounges and high profile chefs create an epicurean realm of drama and fun. Each of our unique dining locations beckons locals and travelers alike, creating experiences that engages the senses and leave the spirit and body nourished. FUN A playful attitude and exciting atmospheres…elements of surprise can be found around every corner. Friendly and welcoming, each hotel and restaurant is an adventure to be shared and remembered. • Signature elements represent the focus behind how we do what we do everyday
  8. 8. 2007
  9. 9. 2008: Secondary themes Soul People More than a job Fun Guests More than a To stay ‘place to stay’ Authentic Employees To work (Home away The What you see is community from home) who we are Celebration Who you are is valued Milestones Whimsy Special moments Delight Indulgence Style Legacy Colors Bill Kimpton Architecture Food Diversity/ Socially ‘Fresh’ and Wine responsible (Kimpton individuality Style) Nourishment for Values body and soul Everyone is Commitment welcome Wine hour Strength in differences
  10. 10. Core themes Soul People Fun Haven Authentic Celebration Transformation Save my day Whimsy Free to be me Give to get Legacy Enduring bonds Style Socially Food responsible Diversity/ and wine individuality
  11. 11. Core themes Soul People Fun Haven Authentic Celebration Transformation Save my day Whimsy Free to be me Give to get Legacy Enduring bonds Style Socially Food responsible Diversity/ and wine Individuality I belong here…and I’m better for it

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