Marketing with social media admin conf 042611

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Use social networking to advance your career. Define your brand across all channels. Discover tools to help you market. Take charge of your online reputation and stand out in a cookie cutter world.

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  • Erik, SocialNomics: “We don’t have a choice on whether we do social media. The question is how well.”
  • Ask – coworkers, friends, trusted advisorsLook at characteristics, skills, talents and abilities
  • What’s your objective
  • High school friends, College friends and friends of friends on FacebookUse Linked in to connect with past colleagues, professional association members and professional peersUse Twellow to find the right people to follow by geography (twellowhood), or by industryPay attention to the “Who to follow” recommendations on Twitter
  • Profile focused on career, accomplishments and professional life.Participate to develop relationships.Daily: respond to inbox (intro, invites, inmails) Check answersWeekly – post on answers – 1x week
  • Business network for Business professional. Series of business networking tips on steroids.
  • LinkedIn….success stories: Two job seekers found Jobflikz via LinkedIn and have uploaded their video interviews to the site.  Both candidates flew to Albuquerque for interviews with potential employers here.  One is actually moving his family to Albuquerque this May!! Lots of hits have come to the site via LinkedIn as well as testimonials!  LinkedIn is a wonderful employment source.
  • Six degrees of separations. Network directly. Ask friends to connect your with their friends. This is about business.
  • Facebook. Big BBQ. Don’t pitch. People get to know, like and trust you – selling happens later. Less formal than Linked in.
  • Ask – coworkers, friends, trusted advisorsLook at characteristics, skills, talents and abilities
  • What’s your objective
  • Marketing with social media admin conf 042611

    1. 1. Market Yourself with Social Media<br />By<br />Mary Ellen Merrigan<br />
    2. 2. Where are you on the spectrum?<br />Not-a-Fan<br />Power User<br />
    3. 3. Assess<br />Where are you now?<br />
    4. 4. Companies recruit on the web!<br />80%<br />
    5. 5. Complete your Google profile.<br />
    6. 6. http://www.google.com/alerts<br />Set up a Google Alert for YOU!<br />
    7. 7. Three strategies to assess web YOU.<br />http://www.onlineidcalculator.com<br />Register for your domain name<br />Seek input<br />Ask<br />Tests/assessments<br />
    8. 8. Subscribe to Smartbrief.<br />
    9. 9. Name it<br />Define “Brand YOU”<br />
    10. 10. What’s your objective?<br />
    11. 11. Design an email signature.<br />http://www.wisestamp.com/<br />Example:<br />OR:<br />MARY ELLEN MERRIGAN<br />Smart Marketing Strategist | Merrigan Group LLC<br />T: 505-280-9772 | E: MaryEllen@MerriganGroup.com<br />BLOG:http://www.ProfitMeister.com | WWW:http://www.MerriganGroup.com<br />
    12. 12. Build a complete, powerful profile.<br />Keywords<br />Picture<br />Professional headshot<br />Personable smile<br />Consistency across platforms<br />Visual identity<br />
    13. 13. Review your bio for social media.<br />7 to 9 words to introduce you<br />Keyword emphasis<br />Two-sentence bio<br />150 word bio (NOT your resume!)<br />
    14. 14. Act<br />Spread the word<br />
    15. 15. Expand your online influence.<br />
    16. 16. LinkedIn is a powerful choice.<br />
    17. 17. Get news in a digest on LinkedIn.<br />
    18. 18. Use LinkedIn for biz networking.<br />
    19. 19. Create job-hunt success on LinkedIn. <br />
    20. 20. Consciously build your network.<br />
    21. 21. Personalize your invites/responses.<br />
    22. 22. Research people, titles, connections.<br />
    23. 23. Focus on your headline.<br />Profile: 100% complete!<br />
    24. 24. Your profile is your brand! Work it.<br />
    25. 25. Ask and receive recommendations.<br />
    26. 26. Personalize your requests.<br />
    27. 27. Recommendations overview<br />
    28. 28. Enhance your summary with apps.<br /><ul><li>Boxnet
    29. 29. Slideshare
    30. 30. Twitter links
    31. 31. Blog links
    32. 32. LinkedIn groups
    33. 33. User forums</li></li></ul><li>Leverage Facebook for your future.<br />
    34. 34. The photo strip offers brand options.<br />
    35. 35. Connect with people you know.<br />
    36. 36. Practice Facebook restraint.<br />“Like” company pages<br />Adjust your privacy controls<br />Let status updates reflect maturity<br />
    37. 37. Make Twitter work for you.<br />
    38. 38. Listorious Twitter lists offer info.<br />
    39. 39. Twitter tips make success easy.<br />Companies<br />Leaders<br />Tools<br />
    40. 40. Authenticate<br />Live Your Brand<br />
    41. 41. Position yourself as an expert.<br />Determine your brand<br />Create a matching profile<br />Create accounts at all major places<br />Get your knowledge out<br />Develop a strategy for using videos<br />Leverage for SEO<br />Be active on your sites<br />Become a voice of the industry<br />
    42. 42. Present yourself with style.<br />Mydropcard.com<br />Rmbrme.com<br />How am I remarkable?<br />
    43. 43. Stand out in a cookie cutter world.<br />Amazon book reviews<br />Articles to article banks & web portals<br />Profile at Ziggo.com, or Zoominfo.fom<br />
    44. 44. Measure<br />Monitor the Result<br />
    45. 45. Track mentions on your terms.<br />Social Mention<br />Serph<br />Spy<br />Yotify<br />Notify me<br />Filtrbox<br />
    46. 46. In Summary...<br />Your Responsibility: Social Media<br />
    47. 47. Assess<br />Where are you now?<br />
    48. 48. Name it<br />Define “Brand YOU”<br />
    49. 49. Act<br />Spread the word<br />
    50. 50. Authenticate<br />Live Your Brand<br />
    51. 51. Measure<br />Monitor the Result<br />
    52. 52. How social are you?<br />Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid.<br /> ~Albert Einstein<br />

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