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“Childhood without abuse – towards a better child protection system in Eastern Europe” – Visibility research of the campaign See it, Hear it, Say it.
First Children's Embassy in the World - Megjashi has recently conducted study on the visibility of the See it, Hear it, Say it campaign among the Macedonian society. The campaign was run all over the country between 7th November and 10th December 2008. Messages of the campaign, encouraging to report cases of child abuse, were placed on citylights and billboards. Posters and leaflets were distributed to different events and institutions. Moreover, three daily newspapers and four TV channels informed about the campaign.
To estimate the impact of the See it, Hear it, Say it campaign 202 randomly chosen inhabitants of Skopje were asked following questions:
Have you noticed the campaign?
Do you consider the campaign efficient?
Do you consider the campaign necessary?
Results show that the campaign was well received and extremely appreciated by the Macedonians. Almost 70% of the respondents were aware of the campaign. Most of them thought that goals of the campaign were met (78%) and that the campaign was a necessary effort to tackle violence against children (95%