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MEGA - Presentation for ClimateLaunchpad Finals

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MEGA - Presentation for ClimateLaunchpad Finals

  1. 1. PLAYING FOR IMPACT
  2. 2. ClimateLaunchpad Rank: Contributor XP Points: 0 Missions Achievements FINANCIALS & TEAM CLIMATE IMPACT PRODUCT MARKET & CUSTOMERS OUR DEAL OUR DEAL Play Now! Mission Providers: B2B Green Agents: B2C Pro account subscription + fee for premium quests Corporate account subscription + fee for add-on premium services Project gamification services Playing for Impact
  3. 3. MARKET 187 Green Agents 70 000 350 000 ClimateLaunchpad Rank: CSR Promoter XP Points: 200 Missions Achievements FINANCIALS & TEAM CLIMATE IMPACT PRODUCT Fast Learner OUR DEAL MARKET & CUSTOMERS PRESENT 2020
  4. 4. CUSTOMERSClimateLaunchpad Rank: CSR Promoter XP Points: 200 Missions Achievements FINANCIALS & TEAM CLIMATE IMPACT PRODUCT Fast Learner OUR DEAL MARKET & CUSTOMERS
  5. 5. PRODUCT MEGA Game: The Game with Impact Where climate change mitigation becomes a habit! Beta 2.0 at www.megageneration.com In progress Off-line action and impact Log OutMenu ClimateLaunchpad Rank: Eco-enterprise XP Points: 600 Missions Achievements FINANCIALS & TEAM CLIMATE IMPACT Fast Learner OUR DEAL MARKET & CUSTOMERS PRODUCT Deal Maker
  6. 6. CLIMATE IMPACTClimateLaunchpad Rank: Eco-innovator XP Points: 1200 Missions Achievements FINANCIALS & TEAM Fast Learner OUR DEAL MARKET & CUSTOMERS Deal Maker Eco- innovator PRODUCT CLIMATE IMPACT CLIMATE QUESTS ECO-FRIENDLY HABITS EMISSIONS REDUCTION - 300 t CO2e
  7. 7. COMPETITIVE ADVANTAGEClimateLaunchpad Rank: Green Entity XP Points: 2000 Missions Achievements Fast Learner OUR DEAL MARKET & CUSTOMERS Deal Maker Eco- innovator PRODUCT Climate Master CLIMATE IMPACT FINANCIALS & TEAM Process Innovation: Our main competitive advantage is our collaborative power Market Advantage: We have paying customers and partners Product Innovation: We uniquely combine fun + real impact and on-line + off-line play Product Differentiation Strategy R&D Advantage: We have conducted tests and have functional Beta 2.0
  8. 8. TEAM & FOUNDERS’ DREAM VISION Sustainable world, where every person lives an eco-friendly life and contributes to sustainable development and climate change mitigation in a collaborative and fun way anywhere in the world. ClimateLaunchpad Rank: Change Agent XP Points: 3000 Missions Achievements Fast Learner OUR DEAL MARKET & CUSTOMERS Deal Maker Eco- innovator PRODUCT Climate Master CLIMATE IMPACT FINANCIALS & TEAM Team Spirit

Editor's Notes

  • Dear Jury and the Participants,
    We are Uliana and Alexander from MEGA. And we offer you the story of how Climate-KIC and the Climate Launchpad initiative organized by it are playing for impact.
  • While looking for an innovative partner for Climate Launchpad competition, Climate-KIC has found MEGA Game: The Game with Impact.
    MEGA Game is a gamified system consisting of a web platform and a smartphone application that creates environmentally friendly habits and behavior in individuals, called Green Agents, and organizations, called Mission Providers. Climate-KIC guys understood that through MEGA Game they will be able to alleviate their “pain” of time-consuming project management without participant engagement process and tracking of its climate change impact. MEGA Game will allow them to make Climate Launchpad so fun, interesting, and entertaining, that the number of participants and their retention rate throughout the whole initiative will skyrocket. In addition, through this innovation they will be able to evaluate the impact of the initiative and reduce its climate footprint. And for this value delivered as project gamification management service through MEGA Game, they were ready to pay.
  • If Climate-KIC enters in B2B relations with MEGA Game now, it will already have access to 187 registered gamers and young volunteers to engage in its initiative. By 2020 this number will grow up to 300000 high school and university students. At the same time Climate-KIC will be able to connect with 27 other environmentally concerned organizations now, and with 70000 of large green businesses and international organizations by 2020. This will make its climate change mitigation actions truly collaborative and global!
  • Climate-KIC appoints Thirza, the organization’s education manager, who lives in the Netherlands and uses her laptop, to communicate the initiative’s goals and needs to MEGA in order for it to be transformed into an engaging and fun quest on a web platform. Then such students, as Stanislav from Moldova, will be able to play in it through his smartphone, contribute to its success, enjoy the fun and thrill of the gameplay, and gain skills, experience, and record of positive environmental impact.
  • Thus, Climate-KIC guys get access to MEGA Game: The Game with Impact, where climate change mitigation becomes a habit. They are able to use it both on their laptops and smartphones.
    The MEGA Team transforms Climate Launchpad for Climate-KIC into exciting and engaging quest on MEGA Game, where players take on the roles of top secret Green Agents, who save the world from Climate Change Apocalypse by taking on missions, learning about climate change, nurturing eco-friendly habits, and coming with sustainable solutions, such as this solar oven, on the basis of such feelings as fun and self-realization. While these Green Agents plan their strategy on-line, the execution of missions is done of-line, thus making them contribute to real environmental change. And Climate-KIC is able to track the progress and measure results through mission reports. Then it will showcase them publicly to strengthen its brand as a climate-friendly organization.
  • And so it happens. The Climate Launchpad Quest is entered into Climate Change quest category, one of the 3 key ones in MEGA Game, where human activity has already transgressed planetary boundaries and thus need urgent action. In this Quest the players not only receive coaching and come up with clean-tech ideas, but also learn about climate change mitigation in practice. They nurture climate-friendly and energy-efficient habits and behavior based on knowledge, skills, and motivation accumulated through missions, rewards, and real-world collaborative action. Ultimately they advance to the mastery level with significant practical experience and habits, and Climate-KIC gets data of climate change mitigation of every player. With such approach it is able to prevent the greenhouse gas emissions of about 300 t of CO2-e per project, which is equal to the volume of a small hot air balloon.
  • Such an innovative solution is worth the price, as it comes with 3 key competitive advantages:
    1. Collaborative power of uniting green businesses and young environmentalists for a single cause and vision of a sustainable world;
    2. Combination of such motivating and encouraging emotions as fun, excitement, and self-realization with real-world environmental impact;
    3. Existing paying customers and partners that contribute to MEGA Game development and scaling up;
    4. And all this is based on proven tests, prototypes, and already functional Beta 2.0 web platform.
  • And by using MEGA Game in their environmental and social projects, Climate-KIC, along with other Mission Providers, contribute to the MEGA Vision of a sustainable world, where every person lives an eco-friendly life and contributes to sustainable development and climate change mitigation in a collaborative and fun way anywhere in the world.

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