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Jul11 jun12 jnlr

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The latest JNLR update from Jul '11-Jun '12

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Jul11 jun12 jnlr

  1. 1. JNLR report July 11-Jun 12
  2. 2. Background• A total of c15,600 people were interviewed during the survey period by Ipsos MRBI, on behalf of JNLR - Joint National Listenership Research - that is funded by all national, regional and local stations, BAI, AAI, and IAPI.• Radio listenership is compiled quarterly• MEC compare figures with the previous year to allow for an accurate reflection of listening patterns
  3. 3. Key Insights• Radio listenership continues perform strongly and steadily with an impressive 85% tuning in yesterday• 2FM can finally breathe a sigh of relief as their listenership has finally shown some gradual gain across almost all of their PT M-F shows (with the exception of Turbidy).• Largely, the national stations must be very pleased, as their total numbers have shown the first incline in many years. (exception Radio One)• The value of Social Media is helping stations increase/deepen both their loyalty and expand their market reach. Spin 1038 is leading this field having won both the best Facebook page for business two years running and best business twitter account in 2012
  4. 4. Any Radio Listenership (Listened Yesterday)Radio as a medium remains steadfast88% 87%87%86% 86% 86% 86% 85%85% 85% 85% 84%84% 84% 84%83% 83%82% 82%81%80%79% Jul06-Jul07 Jul07-Jun08 Jul08-Jun09 Jul09-Jun10 Jul10-Jun11 Jul11-Jun12 All Adults 15 - 34
  5. 5. All Ads Average Weekday Listened Yesterday (%) National Co. Dublin Co. Cork South East South North West North East Multi-City Dublin West Midlands CommuterListened at 85 82 86 84 89 90 83 84 82allAny 47 46 50 44 47 48 48 49 47NationalRadio One 25 29 27 21 20 23 22 28 292FM 11 7 11 12 14 13 14 10 8Today FM 14 8 16 17 17 17 15 13 10Newstalk 8 12 9 6 6 7 6 10 12Any 58 49 65 60 66 71 52 55 49Regional/Local/M-CityClassic N/A 2 7 N/A N/A N/A N/A 4 2Hits 4FM
  6. 6. 15-34 Average Weekday Listened Yesterday (%) National Co. Dublin Co. Cork South East South North West North East Multi-City Dublin West Midlands CommuterListened at 81 78 84 79 86 86 78 81 78allAny 35 24 42 40 42 43 35 32 25NationalRadio One 8 8 9 6 4 9 7 8 82FM 13 6 14 16 19 18 14 10 6Today FM 18 9 23 23 25 23 18 16 10Newstalk 6 7 9 4 6 6 5 7 7Any 63 64 68 57 64 70 57 65 64Regional/Local/M-CityClassic N/A 1 6 N/A N/A N/A N/A 3 1Hits 4FM
  7. 7. JNLRAll Adults ListenershipMarket Share 0700-1900 Weekday
  8. 8. National Stations: All Adults Market ShareOn average, there has been an increase of 1.7% for the national stations. Both 2FM &Today FM have both had their first increase in market share in many years26%24%22%20%18%16% Jul06-Jun07 Jul07-Jun0814% Jul08-Jun0912% Jul09-Jum1010% Jul10-Jun11 Jul11-Jun12 8% 6% 4% 2% 0% Radio 1 2FM Lyric FM Today FM Newstalk
  9. 9. Dublin Stations: All Adults Market ShareAgain, most stations will be pleased with their performance in Dublin, with Spin 1038achieving the most convincing increase of 2%. Conversely, Q102 have had their firstdrop in listenership since 200836%34%32%30%28%26%24%22% Jul06-Jun0720% Jul07-Jun0818% Jul08-Jun0916% Jul09-Jun1014% Jul10-Jun1112% Jul11-Jun1210% 8% 6% 4% 2% 0% Radio 1 2FM Lyric FM Today Newstalk 4FM Fm104 98FM Q102 Sunshine Spin Phantom Radio FM 106.8 1038 Nova
  10. 10. Cork Stations: All Adults Market ShareCork 96FM & FM103 have suffered considerably, with share going to the RTE stations,Today FM and Classic Hits 4FM60%50%40% Jul06-Jun07 Jul07-Jun0830% Jul08-Jun09 Jul09-Jun10 Jul10-Jun1120% Jul11-Jun1210% 0% Radio 1 2FM Lyric FM Today FM Newstalk Classic Hits Cork Corks 103 Cork 96 Corks Red 4FM 96/103 FM
  11. 11. Local Areas (ex Dublin & Cork): All Adults Market ShareBesides Radio One, the national stations claw back some share from home local50%40% Jul06-Jun0730% Jul07-Jun08 Jul08-Jun09 Jul09-Jun1020% Jul10-Jun11 Jul11-Jun1210% 0% Radio 1 2FM Lyric FM Today FM Newstalk Home Local
  12. 12. Local Stations: All Adults Market ShareThe total drop in market share is a massive 11.7%. However LMFM & GBFM have bothhad very strong books70%60%50%40% Jul06-Jun07 Jul07-Jun0830% Jul08-Jun09 Jul09-Jun1020% Jul10-Jun11 Jul11-Jun1210% 0%
  13. 13. Multi City: All Adults Market Share4FM has gained 0.9% since last year. Again 2FM & Today FM show the most notablegrowth50%40%30% Jul10-Jun 11 Jul11-Jun 1220%10% 0% Radio 1 2FM Lyric FM Today FM Newstalk Home Local 4FM
  14. 14. Dublin Commuter Area- Market Share(Note: This is a book on book comparison)Despite a strong launch into the market, Radio Nova has failed to move the dial anyfurther40.00%35.00%30.00%25.00% Oct 10-Sep 1120.00% Jan-Dec 11 April 11 -Mar 1215.00% Jul 11-Jun 1210.00% 5.00% 0.00% Radio1 2FM Lyric Today FM Newstalk Classic Hits Radio Nova Home Local 4FMDublin Commuter Area includes: Dublin and part Kildare, part Wicklow and part Meath:
  15. 15. National Stations in Detail report July 11-Jun 12
  16. 16. Radio 1: All Adults National listenershipOf the 29,000 increase that Morning Ireland gained in the last book, 13,000 remain. JoeDuffy (Liveline) continues to capture the pulse of the nation with a 28,000 increase.Gains too for both News At One and Drivetime500450400350300250 Jun09-Jul10 Jun10-Jul11200 Jun11-Jul12150100 50 0 Morning John Murray Pat Kenny Ronan Collins News at One Liveline 1345- Mooney 1500- Drivetime Ireland 0700- 0900-1000 1000-1200 1200-1300 1300-1345 1500 1630 1630-1900 0900
  17. 17. Radio 1 Audience AnalysisAve Quarter Hr (‘000) Jul’11-Jun’12250200150 0700-1900 M-F100 50 0 All Ads Males Females HW+CH 15-34 20-44
  18. 18. 2FM: All Adults National listenership2FM will have to be incredibly please with this book, with most shows gaininglisteners. Tubridy being the exception200180160140120100 Jun10-Jul11 80 Jun11-Jul12 60 40 20 0 Breakfast With Ryan Tubridy 0900- Colm Hayes 1100- Larry Gogan 1300- Rick in the Wil Leahy 1630- Hector 0700-0900 1100 1300 1400 Afternoon 1400- 1900 1630
  19. 19. 2FM Audience AnalysisAve Quarter Hr (‘000) Jul’11-Jun’128070605040 0700-1900 M-F302010 0 All Ads Males Females HW+CH 15-34 20-44
  20. 20. Today FM: All Adults National listenershipThe new boss in Today FM will be incredibly happy with this book. Gains for all PTshows, with D’Arcy back on form with a glowing increase of 43,000 listeners.300250200 Jul06-Jun07 Jul07-Jun08150 Jun08-Jul09 Jun09-Jul10 Jun10-Jul11100 Jun11-Jul12 50 0 Ian Dempsey 0700- Ray DArcy 0900-1200 Ray Foley 1200-1430 Tony Fenton 1430-1630 Matt Cooper 1630-1900 0900
  21. 21. Today FM Audience AnalysisAve Quarter Hr (‘000) Jul’11-Jun’12120100 80 60 0700-1900 M-F 40 20 0 All Ads Males Females HW+CH 15-34 20-44
  22. 22. Newstalk: All Adults Timeblock listenershipChris Donoghue proves that there is life without Ivan Yates with another yet increaseof 23,000 at Breakfast. George Hook says hello to another 11,000 listeners140120100 Jul06-Jun07 80 Jul07-Jun08 Jun08-Jul09 Jun09-Jul10 60 Jun10-Jul11 Jun11-Jul12 40 20 0 Breakfast Show 0700-0900 Tom Dunne 0100-1200 Lunchtime Show 1200-1330 Moncrieff 1330-1630 Hook 1630-1900*Note, There has been some shifts in the scheduling (30 mins difference) of some of the programming over the books,
  23. 23. Newstalk Audience AnalysisAve Quarter Hr (‘000) Jul’11-Jun’12504540353025 0700-1900 M-F201510 5 0 All Ads Males Females HW+CH 15-34 20-44
  24. 24. Top Twenty Shows All Adults (National) Programme Block Listenership and +/- YOY Show Station Audience +/- ‘000 Show Station Audience +/- ‘000 ‘000 ‘000 Morning Ireland Ryan Tubridy 0900-Radio One 0700-0900 444 -16 2FM 1100 175 -11 Liveline 1345- Matt Cooper 1630-Radio One 1500 428 28 Today FM 1900 174 19 News at One Ray Foley 1200-Radio One 1300-1345 357 15 Today FM 1430 153 8 Pat Kenny 1000- Colm Hayes 1100-Radio One 1200 328 1 2FM 1300 141 8 Breakfast Show John Murray Newstalk 0700-0900 133 23Radio One 0900-1000 327 -1 Breakfast With Drivetime 1630- 2FM Hector 0700-0900 130 0Radio One 1900 259 14 Ray DArcy 0900- Newstalk Hook 1630-1900 130 11Today FM 1200 255 43 Tony Fenton 1430- Mooney 1500- Today FM 1630 128 18Radio One 1630 232 3 Rick in the Ronan Collins Afternoon 1400-Radio One 1200-1300 222 -16 2FM 1630 123 9 Ian Dempsey Wil Leahy 1630-Today FM 0700-0900 189 37 2FM 1900 119 15
  25. 25. Dublin Stations x audiencebreakdown
  26. 26. Dublin Audience Breakdown Ave Quarter Hr (‘000)Jul’11-Jun’12 (Top Stations) FM104 98FM35 3530 3025 2520 2015 1510 10 5 5 0 0 All Ads Males Females HW+CH 15-34 20-44 Ads Males Females HW+CH 15-34 20-44 Spin 1038 Q10235 3530 3025 2520 2015 1510 10 5 5 0 0 All Ads Males Females HW+CH 15-34 20-44 Ads Males Females HW+CH 15-34 20-44
  27. 27. Social Media Stats Station Facebook Followers Interacting with the Brand on Twitter Followers Facebook Spin1038 159,105 21,759 67,799 FM104 135,951 18,740 20,305 Today FM 71,396 4,944 23,945 98FM 61,043 29,259 21,094 beat FM 54,301 9,148 8,746 iRadio 39,522 13,779 23,798 Corks Red FM 37,078 2,525 7,485 Phantom 27,927 2,418 1,840 Radio Nova 24,156 2,800 2,409 Corks 96FM 14,292 2,484 2,058 It’s worth reminding ourselves that radio stations are more than a dial on a box. Irish radio stations have built an incredibly powerful platform socially. Stations such as Spin 1038 have a very high ratio of fan interaction. 98FM have been working to a nostalgia theme of late, which has clearly proven very popular with their listeners. There is currently a massive 49% interaction rate here.
  28. 28. Thank You • For form information, or more detailed audience profiling, please contact your account manager directly. • Call us on +353 1 6690090 • www.mecglobal.ie • • Follow us on twitter at @MecIreland

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