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Copy the link to learn more on our site: http://www.mdgadvertising.com/blog/a-deep-dive-into-the-internet-meme-infographic/ - Internet memes are cultural ideas that spread virally throughout the Web. In 2012, these Internet pop culture snippets rapidly rose in popularity and power as they captured the moments that got everyone talking, tweeting, mocking, and rocking. To recall the most memorable memes of the year, MDG Advertising developed an entertaining infographic featuring the four Internet memes that took over the Web and the world. It offers a look at the photos and videos that caught our attention and explains why these moments became iconic images of our time. Check out MDG’s infographic to see the year’s Internet memes that made laughable, lovable, and lasting impressions.
One of the most widespread memes was the Kony 2012 social media sharing blitz. For this viral video campaign, the Invisible Children nonprofit organization posted a video promoting the capture of the notorious war criminal Joseph Kony and urged viewers to spread the word to certain celebrities and political powerhouses via Twitter. This sparked a spike in total video views to reach 9 million in a single day and hit 100 million in less than a week to set a new record for the most viral online video. Since young adults were the target audience, social media proved to be the perfect way to reach and resonate with this market. While the campaign gained massive attention, the meme was ultimately deemed unsuccessful due to rampant criticism and controversy.
The infographic also features the famous face of McKayla Maroney, the United States Olympic gymnast whose scowl over her Silver medal on the award platform became one of the most mocked memes of the year. Her grimace during a moment of glory spread through the Web like wildfire and inspired countless Photoshopped images of her face inserted into iconic photos, as well as hilarious Halloween costumes and personal comparisons by other famous faces.
Then, the infographic goes on to recall Mitt Romney’s campaign-changing comment regarding his “binders full of women.” In the second presidential debate, the candidate made a huge gender gaffe with an offhand remark about pay equity during his time as governor. Moments after uttering that fateful phrase, the Web was flooded with parodies and the comment was quickly picked up by the mainstream media. It was found comical by some and condescending by others, but it ultimately stifled the momentum that was driving Romney’s rapid comeback and became known as a major meme of the campaign.
To learn more about the power of integrating infographics into your digital marketing strategy, contact MDG Advertising today at 561-338-7797 or visit http://mdgadvertising.com.