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It’s All About the Images [Infographic]


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Copy the link to learn more on our site: - Some say image is everything, and that’s especially true on the Internet where the shift to visual optimization is playing an increasingly important role in the recent phenomenon of photo marketing. In light of their numerous benefits for brands of all kinds, MDG Advertising developed an insightful infographic that illustrates the influence of images on a company’s business, branding, search, and social media efforts. For insight on optimizing images for content and commerce, along with advice on image optimization techniques, take a look at the following infographic to see why images can help make success a snap.

First, the infographic details the power of Pinterest whose popularity has propelled the use of high-quality images in sharable online content. It also explains how Facebook’s greater focus on images has led the social media giant to switch to Timeline and acquire photo startup Instagram.

Next, the impact of images on articles is examined since content featuring compelling images averages 94 percent more total views than those without. It also illustrates how articles featuring news, political, and sports content appear to benefit the most from relevant images.

In regard to press materials, the infographic shows that total online views are directly related to the number of multimedia elements within. A larger number of photos, videos, and other media accompanying press releases result in higher views.

Local search is also discovering the positive impact of images, with 60 percent of consumers more inclined to select a business with images in its local listing. This illustrates the strong relationship between image and photo SEO, which businesses can no longer afford to ignore as more and more companies realize the attention-grabbing power of images in local search.

The infographic goes on to explain why high-quality images are essential to e-commerce. Clear, detailed images are deemed to be very important by 67 percent of consumers and carry even more weight than the product information, full description, and customer ratings.

Finally, the correlation between images and social media is examined and it’s no surprise that posts with photos have higher levels of social engagement than other types of posts. Advice on optimizing images for social media is also featured.

As MDG’s infographic shows, images are the rising stars of the Internet and harnessing the enormous power of image optimization in a company’s photo marketing strategy can result in unlimited potential and performance for an image-savvy business.

To learn more about optimizing images and photo marketing for social media, press materials and local search, contact MDG Advertising today at 561-338-7797 or visit

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It’s All About the Images [Infographic]

  1. 1. by: @MDGadvertising IT’S ALL ABOUT THE Ima ges Images make everything online better. And that’s a good thing, considering how several big shifts in the social media world are now placing a bigger emphasis on using high-quality photos in content. So how much does adding images to your content matter? Maybe a lot more than you think.THE SHIFT TO THE VISUAL THE pinterest EFFECT Pinterest is now the third most popular social network. The gorgeous new kid on the social media block truly is all about the images. With page views up 210 percent in just the last three months, the site cements the importance of using high-quality, sharable images in web content. THE TIMELINE OVERHAUL Facebook’s recent switch to Timeline places a bigger emphasis on images than ever before. The larger size of photos within Timeline and the huge cover photo make images an important draw for user attention. THE BILLION-DOLLAR ACQUISITION The price Facebook was willing to pay for photo startup Instagram is another sign of the social media giant’s image obsession. Facebook founder Mark Zuckerberg commented on the importance of images in the site’s future, saying, “Providing the best photo-sharing experience is one reason why so many people love Facebook, and we knew it would be worth bringing these two companies together.”IMAGES IN PRACTICEHOW IMAGES AFFECT ARTICLESUsing images in articles can give a boost to that content’s page views. Butaccording to data from Skyword, certain content categories benefit more fromhaving images than others. 94%TOP CATEGORIES WHERE IMAGES BOOST PERFORMANCE Articles containing relevant images have 94 percent more total views than articles without images, on average. <meta name="food, " content="HTML,CSS,XML,JavaScript" /> <meta name="food, " content="HTML,CSS,XML,JavaScript" /> <meta name="food, " content="HTML,CSS,XML,JavaScript" /> News content Political content Sports content And pictures are there to remind us so we never forget New Kitchen Food Truck Bliss Get The Most From Your Images Choose relevant images and use search-optimized captions and metadata.HOW IMAGES AFFECT PRESS MATERIALSThe more multimedia you include in your press materials, the more views you’rebound to get. That’s according to PR Newswire data that analyzed more than10,000 press releases.INCREASE IN AVERAGE ONLINE VIEWS PER PRESS RELEASEBY INCLUDED ELEMENTS TEXT PHOTO VIDEO OTHER MEDIA +14% +20% +48% Get The Most From Your Images +77% Add other multimedia that complements your press release and images in different ways.* Other media such as accompanying files, soundbites, charts, interactive, etc.HOW IMAGES AFFECT LOCAL SEARCHHaving any image gives businesses a leg up. When searching, 60 percentof consumers are more likely to consider or contact a business that has animage show up in local search results.How do you respond to local search results with an image ofa business? 37% 20% Images grab my attention, I ignore these results and I give that business and look at the normal more consideration. results below. Get The Most From Your Images 23% 20% Images don’t grab my Choose a high-quality photo of your business or Images grab my attention, and I’m much more likely attention and don’t product/service instead of your company logo. to contact a business. influence my decision.HOW IMAGES AFFECT E-COMMERCEThere’s no question high-quality images are key when it comes to sellingproducts online, but a recent National Retail Federation report shows us 67%just how important they are.More customers value the quality of a product’s image as moreimportant than... of consumers say the quality of a product image is “very important” in selecting and purchasing the product. 63% 54% 53% Get The Most From Your Images PRODUCT-SPECIFIC LONG DESCRIPTION RATINGS AND Don’t stick to one image; provide customers with alternate INFORMATION REVIEWS views of each item.*Figures represent % of consumers who say each element is “very important” in selecting or purchasing a product.HOW IMAGES AFFECT SOCIAL ENGAGEMENTSocial media posts also benefit from adding photos. According to an analysis byWeb Liquid (conducted pre-Timeline), Facebook posts with photos have the highestuser engagement than any other post.Engagement Rate With Facebook Posts By Type 0.37% PHOTO 0.31% VIDEO 0.27% TEXT ONLY 0.15% LINK Get The Most From Your Images Choose gorgeous, high-quality images that people will really want to share.Rate determined by Likes + Comments/ImpressionsNote: Engagement data calculated before the introduction of Facebook’s Timeline.SOURCES: NATIONAL RETAIL FEDERATION || BRIGHTLOCAL || PR NEWSWIRE || SKYWORD || WEB LIQUID || ALEXA || NEW YORK TIMES twitter: @MDGadvertising