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Digital marketting.ppt

overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.

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PPT ON DIGITAL
MARKETING
Presented by Md Abdulla Khan
Who I am?
Md Abdulla Khan
Ppt on digital marketing
BCA-6th sem
DEFINITION
Digital marketing is promoting or creating brand awareness using internet.
Digital marketting.ppt
KEYPOINTS
 What is digital marketing
 Benefits of digital marketing
 What does digital marketing consist of
 SEO
 PPC
 SMM
 Content writing
 Digital marketing measurement
Benefits of digital marketing:-
OBJECTIVE
 Reach the right audience
 Engage with your audience
 Motivate your audience to take your action
 Maximize return on investment(ROI)
DIGITAL MARKETING TOOLS
 Sprout social
 Offerpop
 Nanigans
 Facebook’s power editor
 Twitter native platform
 Emma
 Marketo
 Adroll
Digital marketing consist of
What is SEO:-
 SEO stands for Search Engine Optimization, which is the practice of
increasing the quantity and quality of traffic to your website through
organic search engine results.
Search engine optimization
PPC(PAY PER CLICK)
 What is ppc(pay per click)? Pay-per-click marketing is a way of using
search engine advertising to generate clicks to your website, reather than
“earning” those clicks organically.
Pay per click marketing
ADVANTAGE OF PPC
DISADVANTAGE OF PPC
WHAT IS SMM
 SMM stands for Social Media Marketing. And as you can guess it involves
paid advertising through social media networks. If you are familiar with
Facebook ads, then you are seeing SMM in action. It is the process of
using paid advertising to broaden your customer reach and increase your
brand exposure.
Digital marketting.ppt
DISADVANTAGES OF SMM
 Negative feedback
 Potential for embarrassment
 Time intensive
CONTENT WRITING
 A website content writer or web content writer is a person who specializes
in providing relevant content for websites. Every website has a specific
target audience and requires a different type and level of content.
ADVANTAGES AND DISADVANTAGES
 You can get a lot of work
 You will get disciplined
 The rates are poor
 It’s ghostwriting
 It’s addictive
 You can practice alot
DIGITAL MARKETING AREAS
Digital marketting.ppt
Digital marketting.ppt
Digital marketting.ppt
 Expand market beyond Traditional geographic
market
 Override traditional marketing system into
digital marketing system.
 Made human life convenient as a person can
pay his payments online while he is taking rest.
Conclusion :-

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Digital marketting.ppt

  • 2. Who I am? Md Abdulla Khan Ppt on digital marketing BCA-6th sem
  • 3. DEFINITION Digital marketing is promoting or creating brand awareness using internet.
  • 5. KEYPOINTS  What is digital marketing  Benefits of digital marketing  What does digital marketing consist of  SEO  PPC  SMM  Content writing  Digital marketing measurement
  • 6. Benefits of digital marketing:-
  • 7. OBJECTIVE  Reach the right audience  Engage with your audience  Motivate your audience to take your action  Maximize return on investment(ROI)
  • 8. DIGITAL MARKETING TOOLS  Sprout social  Offerpop  Nanigans  Facebook’s power editor  Twitter native platform  Emma  Marketo  Adroll
  • 10. What is SEO:-  SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
  • 12. PPC(PAY PER CLICK)  What is ppc(pay per click)? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, reather than “earning” those clicks organically.
  • 13. Pay per click marketing
  • 16. WHAT IS SMM  SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.
  • 18. DISADVANTAGES OF SMM  Negative feedback  Potential for embarrassment  Time intensive
  • 19. CONTENT WRITING  A website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires a different type and level of content.
  • 20. ADVANTAGES AND DISADVANTAGES  You can get a lot of work  You will get disciplined  The rates are poor  It’s ghostwriting  It’s addictive  You can practice alot
  • 25.  Expand market beyond Traditional geographic market  Override traditional marketing system into digital marketing system.  Made human life convenient as a person can pay his payments online while he is taking rest. Conclusion :-