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Family Readiness Conference, Chicago, 2011, Social Media Brief

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Download this presentation to access the notes below the slides. There are links to the policies and studies cited in the brief.

I welcome questions, comments regarding this brief, your social media concerns or social media in general.

This is a work in process, as is the way we communicate and innovate with social media.

Thank you.
Bruce Moody

Bruce.moody@osd.mil
Facebook.com/bruce.moody
Twitter.com/bruce_moody

Published in: Technology, Business
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Family Readiness Conference, Chicago, 2011, Social Media Brief

  1. 1. Bruce Moody<br />Bruce.moody@osd.mil<br />Facebook.com/bruce.moody<br />Twitter.com/bruce_moody<br />
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  8. 8. Just One?<br />Two?<br />
  9. 9. It’s better!<br />
  10. 10. The internet was supposed to homogenize everyone.<br />Instead, it has created silos of interest. Tribes.<br />Seth Godin<br />
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  12. 12. Tell a Story<br />Connect a Tribe<br />Make a Change<br />I hope Bruce ties EFMP to my model<br />Lead a Movement<br />
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  14. 14. Meet the Millennials<br />
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  16. 16. 48%<br />check Facebook right when they wake up<br />42%<br />leave their phones on or near their beds<br />when they go to sleep<br />"Nothing really seems to bother them about their dependence on the technology."<br />Scott Campbell, Assistant Professor of Communication Studies, University of Michigan<br />42%<br />if a friend texts them in the night<br />they want to wake up and answer it<br />
  17. 17. Generation C<br />Connected<br />Communicating<br />Content-centric<br />Computerized<br />Community-oriented<br />Always clicking<br />
  18. 18. 39% of Millennial employees won’t work at companies that block Facebook<br />SAP Study: Access to their social media results in better and faster decisions<br />
  19. 19. Millennials visit social networks once or more per day, where they…<br /><ul><li> Access thought leadership and information unavailable inside the walls of the company
  20. 20. Showcase the company
  21. 21. Increase the speed of collaboration
  22. 22. Research business decisions</li></li></ul><li>
  23. 23. 79 % of moms with children younger than 18 actively use social media<br />55% of moms bought a product because they saw it on a blog<br />40% of moms bought a product because they saw it on Facebook<br />
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  25. 25. 70% feel amount of news available from different sources is overwhelming…<br />Get me outta here.<br />
  26. 26. 74.6% say Facebook is a major way in which they receive news and information<br />Ahhhh, better.<br />
  27. 27. 74.6% say Facebook is a major way in which they receive news and information<br />Ahhhh, better.<br />
  28. 28. “The most relevant and up-to-date information came from blogs, Twitter and Facebook.<br />44,000 Nashvillians were without power.<br />The only way I was able to receive critical information about the severe weather advisories and the growing flood problem was through Twitter and Facebook on my phone.”<br />Laura Click of Nashville<br />
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  30. 30. The Army’s public affairs staff at Fort Hood used Facebook to publish a note saying the media relations office is inundated with requests and is answering queries as quickly as possible.<br />
  31. 31. "The opportunity of social media and government is not economic or technological. It’s emotional.”<br />Aneesh Chopra, United States Chief Technology Officer<br />
  32. 32. Creators<br />The Social Technographics Ladder classifies people according to how they use social technologies.<br />Conversationalists<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />
  33. 33. Creators<br />The Social Technographics Ladder<br />Conversationalists<br />Inactives neither create nor consume social media of any kind.<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />
  34. 34. Creators<br />The Social Technographics Ladder<br />Conversationalists<br />Spectators consume social media blogs, user-generated video, podcasts, forums or reviews.<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />
  35. 35. Creators<br />The Social Technographics Ladder<br />Conversationalists<br />Collectors organize content for themselves using RSS feeds, tags and voting sites like Digg.com.<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />
  36. 36. Creators<br />The Social Technographics Ladder<br />Conversationalists<br />Critics respond to content from others. They post reviews, comment on blogs and participate in forums.<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />
  37. 37. Creators<br />The Social Technographics Ladder<br />Conversationalists<br />Conversationalists voice their opinions to individuals, business and organizations using Facebook, Twitter and other social media.<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />
  38. 38. Creators<br />The Social Technographics Ladder<br />Conversationalists<br />Creators make the social content consumed by others. They write blogs or upload video, music or text.<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />
  39. 39. Nobody clicks on those ads.<br />Content is King<br />Get your boss on<br />Facebook and<br />Twitter and<br />YouTube and<br />Blogs<br />Meaningless comments are good.<br />Be where they are.<br />(I’ll explain.)<br />You can not force anything to go viral.<br />Let your writing be readable.<br />Have a sense<br />of humor.<br />
  40. 40. Follow Friday<br />What do I follow?<br />That means nothing to me!<br />Wha?<br />I don’t get it.<br />
  41. 41. Follow Friday<br />Yea, I’ll follow this!<br />This, I understand.<br />Cool!<br />Got it!<br />
  42. 42. Tweeting Around the Clock<br />Good morning, sunshine.<br />What’s for dinner?<br />Good night.<br />zzzzzz…<br />
  43. 43. Photo Friday<br />
  44. 44. Is it safe?<br />…to use social media?<br />
  45. 45. "...agencies may use third-party websites and applications to engage openly with the public."<br />
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  47. 47. COMMENTS BY OTHERS ARE NOT ENDORSED<br />The Department of Defense does not necessarily endorse, support, sanction, encourage, verify or agree with the comments, opinions, or statements posted on the website.<br />
  48. 48. COMMENTS BY OTHERS ARE NOT ENDORSED<br />pathetic<br />Ah, I love freedom of speech.<br />Talk is cheap their actions show something ugly<br />Hypocrites....<br />you dont give a rats tail about our troops you just use them for your own sick gain<br />Excuse me while I throw up.<br />I wouldn't join forces with anything that has to do with this current administration.<br />WORDS ARE NOT ENOUGH !!!<br />military intelligence genius breeding program you can find weapons of mass ecology instruction augmented reality now.<br />I think it's a slap in the face. Be so loving, so caring, when just a few days ago....SORRY NO PAYCHECKS, DEAL WITH IT...<br />publicity gimmick<br />
  49. 49. "This is a terrible time to be a control freak."<br />Secretary of State Hillary Clinton<br />
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  51. 51. Naval OPSEC Video<br />
  52. 52. Teen's Facebook party cancelled<br />when 200k threaten to show up<br />Where’s the bathroom?<br />Surprise!<br />
  53. 53. Confessional Tweets<br />Narcissistic Status Updates<br />Privacy is passé, if not dead.<br />We are the Wikileakers of our own lives. <br />
  54. 54. “The Singapore government, as a whole, is not averse to using new media. <br />But we’re not completely sure how to use it yet.”<br />Goh Yam Song, Deputy Director<br />Emergency Preparedness, Singapore<br />
  55. 55. The Muppets: Beaker’s Ballad (Dust in the Wind)<br />
  56. 56. FAIL<br />HOW TO<br />Who was Gilbert Gottfried?<br />Wow, he blew it.<br />Man, that was offensive!<br />NOT funny!<br />
  57. 57. "Gilbert's recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelings<br />of anyone at Aflac," the company, which does<br />75% of its business<br />in Japan, said in a<br />statement.<br />
  58. 58. Bruce Moody<br />Bruce.moody@osd.mil<br />Facebook.com/bruce.moody<br />Twitter.com/bruce_moody<br />

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