About The M C Squared project is developing an innovative digital platform to support creative industries involved in the production of media content for educational purposes. The focus is on social creativity in the design of digital media intended to enhance creativity in mathematical thinking (CMT). The project will develop the “c-book” (“c” for creative) extending e-book technologies to include diverse dynamic widgets and an authorable data analytics engine. The members of four Communities of Interest (including publishers, developers, researchers, school educators) are working together aiming at creatively design c-book resources reflecting 21st century pedagogy for CMT in schools.