GNHCC Business Expo Small Business Linked In Session 2010

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LInkedIn Presentation by the Small Business Council at the GNHCC Business Expo, November 2010

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  • Intro: 2-3 minutes Why/Justin: 10-15 minutes What and How/Melanie: 10-15 Case Study/Paul: 10-15 Discussion/Panel and Audience: 10-15 Resources – one page take away
  • Facebook, YouTube, Twitter, Plaxo, LinkedIn...the list goes on and on!  Most of us are aware of with the importance of social networking.  Most of us have at least some profile for ourselves and/or our company on one or more site.  And most of us have no idea what we’re doing or if we’re getting any return for our efforts.  This session will focus on just one site: LinkedIn.  We will discuss in detail the practical functionality of this site and delve into specific things you can do in order to maximize the time and energy you spend on LinkedIn.
  • Facebook, YouTube, Twitter, Plaxo, LinkedIn...the list goes on and on!  Most of us are aware of with the importance of social networking.  Most of us have at least some profile for ourselves and/or our company on one or more site.  And most of us have no idea what we’re doing or if we’re getting any return for our efforts.  This session will focus on just one site: LinkedIn.  We will discuss in detail the practical functionality of this site and delve into specific things you can do in order to maximize the time and energy you spend on LinkedIn.
  • Poll the group: Everyone raise your hands. Now, leave them up if you have a LinkedIn Profile? Leave them up if you check it, interact, update, post on LinkedIn monthly. Keep them up if this is weekly. Keep them up if this is daily. Keep them up if this is more than once a day. Ok, hands back up. How many think LinkedIn is useful? Keep your hands up if you think you’re getting the best use out of LinkedIn? Keep your hands up if you can attribute any successes whether positive contacts, job leads, new hires, or new business to being on LinkedIn. Why Just LinkedIn: Why is it so onerous: Why devote more time: Security:
  • Step A Create the account: Name, email, password   Need to enter professional information: Employed , business owner, looking for work, employed independently or student Country, Zip, (Company, Title), Industry   Can import people from your Yahoo, Hotmail, Gmail, AOL, other   Get a confirmation e-mail in order to continue
  • Decide on Premium ($25/mo) or Basic (free) Now you are officially set up with several areas to delve into: Home Profile Contacts Groups Jobs Inbox More: Companies, Answers, Learning Center, more
  • On-line résumé Current Position You can select a company from a current list of companies to connect with colleagues or enter a new one and website. Ex: Training Coordinator, CCA Website www.consultcca.com   Past positions Must enter years worked Instructor, PCLC 5/95 – 9/99 IT Consultant, Abrahms Agency 9/93 – 5/95   Education Choose a state, then school University of Hartford, MA, 1990 University of Hartford, BA, 1988   Add a photo Specialties:   Applications (new):   Recommendations: users with recommendations on their profiles are three time more likely to be found in searches Watch the % slide up as you fill in the information.  
  • Associations: Greater New Haven Chamber of Commerce The Technology Council of the Greater New Haven Chamber of Commerce Tuesday Morning Leads Group of GNHCC GNHCC Women’s Business Council Alma Mater: Hartford Alumni Association CIGNA Interest Groups: Response Marketing Network SharePoint Users Group
  • Paul these were the notes I captured from the TAG presentation. Feel free to revise/edit.
  • Please add the key resources that you may know of. Help > 10 Ways to Use LinkedIn by Guy Kawasaki
  • GNHCC Business Expo Small Business Linked In Session 2010

    1. 1. presents PRACTICAL FUNCTIONALITY OF LinkedIn … maximize time and energy November 17, 2010
    2. 2. <ul><li>Presenters and Session Introduction </li></ul><ul><li>Why? </li></ul><ul><ul><li>Why LinkedIn </li></ul></ul><ul><ul><li>What to consider before getting started </li></ul></ul><ul><li>What and How? </li></ul><ul><ul><li>Profiles, Groups, and More </li></ul></ul><ul><li>Case Study </li></ul><ul><ul><li>Real examples of the benefits of using LinkedIn </li></ul></ul><ul><li>Discussion </li></ul><ul><li>Resources </li></ul>
    3. 3. <ul><li>Justin Navarro – Principal </li></ul><ul><ul><li>Bridge Knowledge Management Services, LLC </li></ul></ul><ul><ul><li>www.bridgekms.com </li></ul></ul><ul><li>Melanie Scheibenpflug – Owner </li></ul><ul><ul><li>Connecticut Computer Assistants </li></ul></ul><ul><ul><li>www.consultcca.com </li></ul></ul><ul><li>Paul Lavoie – Partner </li></ul><ul><ul><li>Response Marketing </li></ul></ul><ul><ul><li>www.thepowertoprovoke.com </li></ul></ul>
    4. 6. <ul><li>Why are we focusing on JUST LinkedIn? </li></ul><ul><li>Why is social networking so onerous? </li></ul><ul><li>Why devote more time/resources to LinkedIn? </li></ul><ul><li>A note on security… </li></ul>
    5. 7. <ul><li>Name, e-mail, Password </li></ul><ul><li>Enter Professional Informaton </li></ul><ul><ul><li>Summary of current responsibilities </li></ul></ul><ul><li>Professional history </li></ul><ul><ul><li>Employed, Company, Industry </li></ul></ul><ul><ul><li>Link to company web </li></ul></ul><ul><li>Can import contacts </li></ul><ul><ul><li>Yahoo, Hotmail, Gmail, AOL </li></ul></ul><ul><li>Email confirmation of account </li></ul>
    6. 9. <ul><li>On-line resume </li></ul><ul><li>Professional history </li></ul><ul><ul><li>Summary of current responsibilities </li></ul></ul><ul><ul><li>Link to company web </li></ul></ul><ul><li>Education </li></ul><ul><li>Honors/Awards </li></ul><ul><li>Professional Photo </li></ul><ul><li>Recommendations </li></ul>
    7. 10. <ul><li>Set up your Contacts </li></ul><ul><ul><li>People with whom you have worked </li></ul></ul><ul><ul><li>Clients </li></ul></ul><ul><ul><li>Associates </li></ul></ul><ul><ul><li>Association members </li></ul></ul><ul><ul><li>Board Members </li></ul></ul><ul><ul><li>Mentors </li></ul></ul><ul><li>Watch for “Who you Know” </li></ul>
    8. 11. <ul><li>Associations </li></ul><ul><ul><li>GNHCC </li></ul></ul><ul><ul><li>Tech Council </li></ul></ul><ul><ul><li>WBC </li></ul></ul><ul><li>Alma Mater </li></ul><ul><ul><li>U of H Alumni Association </li></ul></ul><ul><ul><li>CIGNA </li></ul></ul><ul><li>Interest Groups </li></ul><ul><ul><li>Response Marketing Network </li></ul></ul><ul><ul><li>SharePoint Users Group </li></ul></ul>
    9. 12. <ul><li>Answers </li></ul><ul><ul><li>Look for questions </li></ul></ul><ul><ul><li>Become an ‘expert’ </li></ul></ul><ul><li>Learning Center </li></ul><ul><ul><li>See what’s new </li></ul></ul><ul><ul><li>Training Resources </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><li>Recommendations </li></ul><ul><ul><li>Ask for recommendations </li></ul></ul><ul><ul><li>Don’t reciprocate immediately </li></ul></ul>
    10. 13. <ul><li>Keep in touch </li></ul><ul><ul><li>Logitech </li></ul></ul><ul><li>Research and target </li></ul><ul><ul><li>Degrees of Separation </li></ul></ul><ul><li>Leverage your network </li></ul><ul><ul><li>ABC your database </li></ul></ul><ul><ul><ul><li>A Plan </li></ul></ul></ul><ul><ul><ul><li>B Plan </li></ul></ul></ul><ul><ul><ul><li>C Plan </li></ul></ul></ul>
    11. 15. <ul><li>10 Ways to Use LinkedIn by Guy Kawasaki </li></ul><ul><ul><li>http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html </li></ul></ul><ul><li>LinkedIn Learning Center </li></ul><ul><ul><li>http://learn.linkedin.com/ </li></ul></ul>
    12. 16. <ul><li>Be sure to attend the </li></ul><ul><li>Small Business Council </li></ul><ul><li>March 28 meeting </li></ul><ul><li>for a similar presentation on </li></ul>

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