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Real Estate Blogging The Basics Marie Episale, REALTOR, e-PRO Broker-Salesperson
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We will discuss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://activerain.com/marieepisale
Sample blog sites ,[object Object],[object Object]
http://marieepisale.wordpress.com/
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Google Searches ,[object Object],[object Object]
 
 
How To Start a Blog ,[object Object],[object Object],[object Object]
Word Press ,[object Object],[object Object],[object Object],[object Object],[object Object]
Active Rain ,[object Object],[object Object],Fill out form and continue to follow instructions
Hint: ,[object Object],[object Object],[object Object],[object Object]
What to blog about?  Blog topics: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing your blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Marketing & Prospecting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps and other things ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post often, at least 2 to 3 times a week.  Keep your posts short and on topic.  Blog readers have short attention spans.  Write with keyword rich content.  Mention the town, area and local local market several times in your post.  The search engines will pick up these keywords.  Use hyperlinks that will give the reader excellent resources:  Official town websites, your website, demographics, school information. Put yourself in the shoes of the consumer and write for them.   Online consumers will not respond to posts that are not relevant to anything or that are obviously just to advertise you.  Consumers read blogs for information, so that’s what you must give them. Use spell check.  If you have a lot of spelling errors, the educated consumer may look over you when picking an agent.  Be yourself in your posts.  Be authentic to yourself.  This is the forum for that.  This is your time and your space to be you and to share “The Professional You” with the world! Tips to Success with a Blog
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Blogging Basics for Real Estate Agents

  • 1. Real Estate Blogging The Basics Marie Episale, REALTOR, e-PRO Broker-Salesperson
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  • 21. Post often, at least 2 to 3 times a week. Keep your posts short and on topic. Blog readers have short attention spans. Write with keyword rich content.  Mention the town, area and local local market several times in your post.  The search engines will pick up these keywords. Use hyperlinks that will give the reader excellent resources: Official town websites, your website, demographics, school information. Put yourself in the shoes of the consumer and write for them.  Online consumers will not respond to posts that are not relevant to anything or that are obviously just to advertise you.  Consumers read blogs for information, so that’s what you must give them. Use spell check.  If you have a lot of spelling errors, the educated consumer may look over you when picking an agent. Be yourself in your posts. Be authentic to yourself. This is the forum for that. This is your time and your space to be you and to share “The Professional You” with the world! Tips to Success with a Blog