Getting started with save local

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How to get Started With Savelocal by Constant Contact

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Getting started with save local

  1. 1. © Constant Contact 2012
  2. 2. Have you heard the one….© Constant Contact 2012 2
  3. 3. Is there really such a thing as a “good deal?” YES! When you’re in control, it’s your deal, your way!© Constant Contact 2012 3
  4. 4. © Constant Contact 2012 4
  5. 5. • What are deals? Why do a deal? • What is SaveLocal? • Before the deal • During the deal • After the deal© Constant Contact 2012 5
  6. 6. What is a deal? Deals allow customers of your business to enjoy a product or a service at a discount.© Constant Contact 2012 6
  7. 7. Why do a deal? Attract new customers Turn into repeat customers© Constant Contact 2012 7
  8. 8. A new tool with powerful features that connect you with new customers and keep them coming back. Your deal, Reach new and your way existing customers Track your Ridiculously success affordable© Constant Contact 2012 8
  9. 9. Deal pricing –other deal providers CUSTOMER PAYS CUSTOMER GETS DISCOUNT OF CUSTOMER PAYS CUSTOMER GETS DISCOUNT OF $15 $30 50% $15 $30 50%Deal pricing PROVIDER TAKE DEAL – $7.50other deal providers SOME DEAL PROVIDERS CAN TAKE UP TO 50% OF WHAT $1.00 TIER 1 THE CUSTOMER PAYS $7.50 YOUR TAKE $14.00 YOUR TAKE CUSTOMER PAYS YOU PAY* TIER 1 $1 - $19 $1 TIER 2 $20 - $49 $2© Constant Contact 2012 TIER 3 $50+ $3 * PER DEAL PURCHASED
  10. 10. Other pricing considerations Q: How do you get paid? A: Through your PayPal account. Q: When do you get paid? A: Immediately! As soon as the customer purchases the deal, the money is transferred to you. Deals are free to send.© Constant Contact 2012 10
  11. 11. • What are deals? • What is SaveLocal? • Before the deal© Constant Contact 2012 11
  12. 12. Elements of a successful deal • The deal goal • Promoting and • Types of deals sharing the deal • Deal parameters • Preparing for new customers • Deal redemption • Saying thank you© Constant Contact 2012 12
  13. 13. What is the goal of your deal?© Constant Contact 2012 13
  14. 14. What type of deal are you offering?© Constant Contact 2012 14
  15. 15. Deals in action…KT’s BBQ • 288 vouchers sold • Approx. $2,000 in revenue • New customers = 27% of purchases • 100+ new email subscribers • Viewed by audience 170% larger than existing email + Facebook audience© Constant Contact 2012 15
  16. 16. Deals in action…© Constant Contact 2012 16
  17. 17. Deal parameters price expiration # of deals terms & restrictions© Constant Contact 2012 17
  18. 18. Critical business considerations • Fixed costs • Restrictions or other expenses • Your average cost • Reasonable profit margin© Constant Contact 2012 18
  19. 19. Promoting the deal: which customers?© Constant Contact 2012 19
  20. 20. Promoting the deal: sharing makes it better© Constant Contact 2012 20
  21. 21. Promoting the deal: messaging • What makes the deal special? • When will notifications be sent?© Constant Contact 2012 21
  22. 22. Promoting the message: which methods? • 94% of Internet users (age 18-64) send or read email • 61% use a social networking site • 147 million nationwide use email, most use it daily© Constant Contact 2012 22
  23. 23. Some e-mail best practices • Create a new e-mail list and add purchasers to it for later follow-up • Automate “thank you for purchasing” messages • Include reminders to share the deal for further discounts© Constant Contact 2012 23
  24. 24. Be prepared: get your staff ready© Constant Contact 2012 24
  25. 25. Be prepared: how will you engage new customers?© Constant Contact 2012 25
  26. 26. • What are deals? • What is SaveLocal? • Before the deal • During the deal© Constant Contact 2012 26
  27. 27. Here they come! Redemption methods: •In your Constant Contact account •Through the iPhone App or any QR code reader •A print-out checklist© Constant Contact 2012 27
  28. 28. Use reporting to plan ahead within the deal • Use data to forecast inventory, scheduling and staffing needs • Prepare for “end of deal” rush© Constant Contact 2012 28
  29. 29. What are they saying? • Monitor + listen • Engage© Constant Contact 2012 29
  30. 30. • What are deals? • What is SaveLocal? • Before the deal • During the deal • After the deal© Constant Contact 2012 30
  31. 31. Say “Thank you”…it’s easy! • Using the list of names you’ve captured, send a “Thank you” to those who participated in the deal.© Constant Contact 2012 31
  32. 32. How did you do?© Constant Contact 2012 32
  33. 33. Deals that aren’t redeemed • Buyer is still entitled to value that they paid for (much like a gift certificate) $7 for $15 $7© Constant Contact 2012 33
  34. 34. Deals in action…Urban Escape Day Spa • 45 vouchers sold • Over $2,000 in revenue • New customers = 18% of purchases • Exposure estimated 1,400 potential new contacts • Average email campaign click-through rate doubled© Constant Contact 2012 34
  35. 35. Deals in action…Urban Escape Day Spa© Constant Contact 2012 35
  36. 36. • What are deals? Why do a deal? • What is SaveLocal? • Before the deal • During the deal • After the deal© Constant Contact 2012 36
  37. 37. What you can do today 2 www.constantcontact.com/savelocal /indes.jsp?pn=mcbs 1 (855) 854-8606 3© Constant Contact 2012 37

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