Webinar from Melisa Lieberman and MBO Partners on executive coaching for independent workers.

1. MAY 19, 2020
Melisa Liberman
Melisa Liberman Coaching, LLC

2. 2
Housekeeping Items
• Please feel free to ask questions throughout in
the Q&A section; we will host formal Q&A at
the end
• A recording will be provided to all participants
following the webinar
CONTROLS FAQS:
Make sure you
are muted.
Q&A box allows
you to ask a
question to be
answered in Q&A
at the end.

3. Participant Interaction
We want to hear from you throughout the webinar!
WAYS TO INTERACT:
▪ Ask questions in the “Q&A” section to be answered
▪ Respond to poll questions throughout and at the end
▪ Visit us online at www.mbopartners.com or follow us on @MBOPartners

5. 5
Find out more at https://www.mbopartners.com/events/

6. 6
Speaker
Melisa Liberman
Executive and Career Development Coach

7. HOW & WHEN TO USE AN
EXECUTIVE COACH
To Increase Your Bottom Line and
Manage the Stresses of Running Your Own Business

8. FOR YOU
This webinar is for you if:
● You’re an Independent Consultant
(IC) or business owner
● You’re interested in becoming an IC
or business owner
● You have (or want) a side gig
● Generally interested in coaching
https://www.melisaliberman.com

9. AGENDA &
TAKEAWAYS
In this webinar, you'll learn:
● Types of Executive Coaches
● Benefits of an Executive Coach
● What to Expect from Executive
Coaching
● How to Find a Coach that is the Best
Fit for You
● How to Maximize Your Investment
(Time & $)
● Case Studies Examples
https://www.melisaliberman.com

10. Hi, I’m Melisa
I’m a former corporate executive.
I left the SaaS software company I helped
found 8 years ago to become an IC.
I started as a management consultant (as the
path of least resistance) while I built my executive coaching business.
...and I’ve never looked back.
https://www.melisaliberman.com

11. FIRST, SOME BASICS

12. What is a Coach?
A coach helps guide their clients to accomplish their
goals
https://www.melisaliberman.com

13. Coaching Approach
Strategies/
Tactics
Specialist
Generalist
Mindset
https://www.melisaliberman.com

14. Types of Coaches
Strategies/Tactics Mindset
Generalist
● Leadership Coach
● Business Coach
● Accountability Coach
● Life Coach
Specialist
● Marketing Coach (teaches/reviews funnels)
● Sales Coach (teaches/reviews sales calls)
● New Executive Coach
● Life Coach for
Tech
Entrepreneurs
https://www.melisaliberman.com

15. Coaching Methods
● 1:1 (in person, virtual)
● Group coaching
● Mastermind
● Course + Support (group calls; 1:1 calls)
● Hands-Off (e.g. Email/Slack)
https://www.melisaliberman.com

16. BENEFITS

17. Benefits of Working With An Executive Coach
TYPES OF GOALS
● Create a Plan
● Develop new skills
● Implement strategies
● Identify & troubleshoot roadblocks
● Overcome challenges
● Gain clarity and self-awareness
● Maximize personal & professional life
RESULTS
● Achieve a specific goal (e.g.
increase revenue)
● Accelerate speed of
implementation
● Reduce/avoid costly mistakes
● Advance (vs. sacrifice) personal
goals
● Fulfill potential (personal,
professional)
https://www.melisaliberman.com

18. CASE STUDY
Hiring a Coach To Gain Clarity on Your Business Direction

19. HIRE A COACH?

20. What to Expect
● Duration varies (1 call to 1+ year)
● Engagement models
○ Structured (e.g. weekly)
○ On-demand (e.g. Voxer, email, etc)
● Approach
○ Set curriculum/process
○ Fully customized
● Additional resources
○ Course
○ Review your work product
Typically the Coach
Doesn’t Do Work For
You (That’s a
Consultant)
https://www.melisaliberman.com

21. What Coaching Isn’t
● An indicator something is wrong
● Just for the top, the elite
● A friend
● A mentor
● A new “boss”
https://www.melisaliberman.com

22. CASE STUDY
Hiring a Coach To Help You Balance Personal and Professional

23. Why You May Need A Coach
● Learn, Grow, Move Past Upper Limit
● Help You Get Started
○ Clarity
○ Direction
● Accelerate Your Achievement & Results
○ Scale
○ Missing Skill (e.g. Sales, Marketing, Operationalizing, Hiring)
● Overcome an Obstacle You’ve Hit
● Avoid Negative Impacts to Your Personal Life (Losing Balance, Stress)
“Everyone needs a
coach” - Bill Gates
https://www.melisaliberman.com

24. CASE STUDY
Hiring a Coach To Take Next Step in Your Business

25. How To Find the Coach Who’s The Best Fit For You
1. Identify the goal(s) you want to accomplish
2. Find a coach to interview (referrals, LinkedIn, webinars)
3. Schedule a consultation (“Strategy Call”, “Discovery Call”, etc)
4. Make a decision (rapport, fit)
https://www.melisaliberman.com

26. Hiring a Coach vs. DIY
Common Thoughts Considerations
I should be able to figure this out on my
own”
● “Should” you?
● Is the ROI (financial, emotional) worth
accelerating the pace?
I’m not at the “right” level yet to hire a
coach
● What is the “right” level?
● Does it make more sense to
experiment on your own vs. having
someone support you who’s walked
the path before?
I have already have a mentor ● Is the person truly neutral?
● Are they consistently available?
● Would you benefit from another
perspective?
https://www.melisaliberman.com

27. CASE STUDY
Hiring a Coach To Transform from Employee Mindset Into a Business
Owner

28. What Does a Coach Cost?
$150 per call
to
$1.5M per year
https://www.melisaliberman.com

29. Why A Coach May Not Be For You
● You want someone to do the work for you
● You want someone to tell you exactly what to do
● You won’t prioritize the time
● You don’t want to be challenged
● You don’t want to be open
https://www.melisaliberman.com

30. MAXIMIZE YOUR INVESTMENT

31. Maximizing The Benefit of an Executive Coach
● Be clear on the results you want to achieve
● Decide
● Evaluate and Take Checkpoints (schedule in advance)
● Own your results
● Notice victim mentality & entitlement
● Be open with your coach (e.g. coaching on the coaching)
https://www.melisaliberman.com

32. CASE STUDY
Hiring a Coach to Scale Your Business

33. In Summary
We’ve covered how & when you can use a coach to increase your
bottom line & managing stress
● Coaches can help you achieve your goals faster & break through your upper limits
● Choose a coach that fits your goals and style
● Don’t hire a coach if you want someone to do the work for you
● Be open to different solutions than what you think you need
● Decide
● Own your own results
https://www.melisaliberman.com

34. Next Steps [Free] Workbook for you:
The 5-Step Roadmap to
Maximize the Benefit of a
Coach
Download:
https://www.melisaliberman.com/coach-roadmap

35. Questions?

36. Contact
Melisa Liberman
melisa@melisaliberman.com
Apply for a Career
Breakthrough Strategy
Session
https://melisalibermancoaching.as.m
e/ComplimentaryStrategySession

37. Thank You