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The
Michael Musgrove
Story
(abridged)
Name:
Michael Musgrove
City:
Louisville, KY
Quick description:
Hard working and fun
Specialties:
Marketing Strategy, Rebranding/positioning,
Data analysis, Market research, Project &
change management, Communications and
much, much more…
Family: 1 beautiful wife, 1 beautiful
7 y/o stepdaughter, 1 amazing dog,
2 questionable cats
I was born in Atlanta, Georgia
Me
I grew up in Charleston, South Carolina
I went off to a boys boarding school in
Virginia for high school
I went to the
University of South Carolina and
majored in English
And minored in Business Administration, which I liked more than English.
1
9
9
3
I also did other stuff while
in college:
Worked 30 hrs/week at
law offices
 Kappa Alpha Order
Parliamentarian
Rush Chairman
Varsity Men’s Lacrosse
Beaux Arts
I traveled upon graduation
I went back to Charleston and sold
real estate for 3 years
• I was the youngest realtor in the area out of
1700+ realtors.
• I sold a lot of properties but couldn’t get any
listings.
• I was offered a desk job with benefits and a
steady paycheck.
• I took it.
1
9
9
3
|
1
9
9
6
I became a Senior Claims Adjuster
1996-1999
I then became Managing Editor for
Actually me
Supervised 7 editors
Brought in Fortune 500
clients
Proofed over 10,000
sensitive financial press
releases every year
Met seriously intense
deadlines
Led our bureau to be and
stay #1 in accuracy and
turnaround
2000-2004
But I wanted more business, less editing.
I bought a franchise.
2004-2006
I went from Asheville to Alabama.
I earned an MBA from The U of A.
Marketing Strategy concentration
Team Leader
Engagement manager
MBAA
Net Impact
Entrepreneurship Club
Scholarship recipient
Lewis Manderson Mentorship
Award
Graduate Assistant
An award of which I am proud2008-2010
Meanwhile…
My wife wraps up her PhD in
marketing, also at The University of
Alabama.
She will be a professor of marketing at
Indiana University Southeast in 2011.
So I start NexusOne Consulting
My Clients Include:
U of A Office of Technology Transfer
CHEnjoy the Heights
•Integrated marketing
campaigns
•Channel marketing strategies
•Brand strategy & positioning
•Strategy development &
implementation
•Technological integration
•Market research/target
market identification
•Messaging plans
But what I really want to do:
Brand Management  CEO,
Mid-cap firm
What I bring to the table:
∞ Ability to work in virtual teams
∞ Analytic tools
∞ Bringing innovation to market
∞ Business experience
∞ Competitive analysis
∞ Custom integration
∞ Customer insight
∞ Data management
∞ Experience in large-scale survey design
∞ Financial modeling/forecasting
∞ Leadership
∞ Market research
∞ Optimization strategies
∞ Presentation skills
∞ Press release experience
∞ Project management
∞ Quantitative AND qualitative talent
∞ Sophisticated marketing analysis
∞ And even more!
What your firm has less of
without me:
Dedication
Experience
(843) 368-1007
MBMusgrove@yahoo.com
facebook.com/Musgrove
Linkedin.com/in/MBMusgrove
MBMusgrove
• www.MichaelMusgrove.com

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My MBA Resume/Marketing agency/Online media strategist Pitch

  • 2. Name: Michael Musgrove City: Louisville, KY Quick description: Hard working and fun Specialties: Marketing Strategy, Rebranding/positioning, Data analysis, Market research, Project & change management, Communications and much, much more… Family: 1 beautiful wife, 1 beautiful 7 y/o stepdaughter, 1 amazing dog, 2 questionable cats
  • 3. I was born in Atlanta, Georgia Me
  • 4. I grew up in Charleston, South Carolina
  • 5. I went off to a boys boarding school in Virginia for high school
  • 6. I went to the University of South Carolina and majored in English And minored in Business Administration, which I liked more than English. 1 9 9 3 I also did other stuff while in college: Worked 30 hrs/week at law offices  Kappa Alpha Order Parliamentarian Rush Chairman Varsity Men’s Lacrosse Beaux Arts
  • 7. I traveled upon graduation
  • 8. I went back to Charleston and sold real estate for 3 years • I was the youngest realtor in the area out of 1700+ realtors. • I sold a lot of properties but couldn’t get any listings. • I was offered a desk job with benefits and a steady paycheck. • I took it. 1 9 9 3 | 1 9 9 6
  • 9. I became a Senior Claims Adjuster 1996-1999
  • 10. I then became Managing Editor for Actually me Supervised 7 editors Brought in Fortune 500 clients Proofed over 10,000 sensitive financial press releases every year Met seriously intense deadlines Led our bureau to be and stay #1 in accuracy and turnaround 2000-2004
  • 11. But I wanted more business, less editing. I bought a franchise. 2004-2006
  • 12. I went from Asheville to Alabama.
  • 13. I earned an MBA from The U of A. Marketing Strategy concentration Team Leader Engagement manager MBAA Net Impact Entrepreneurship Club Scholarship recipient Lewis Manderson Mentorship Award Graduate Assistant An award of which I am proud2008-2010
  • 14. Meanwhile… My wife wraps up her PhD in marketing, also at The University of Alabama. She will be a professor of marketing at Indiana University Southeast in 2011.
  • 15. So I start NexusOne Consulting My Clients Include: U of A Office of Technology Transfer CHEnjoy the Heights •Integrated marketing campaigns •Channel marketing strategies •Brand strategy & positioning •Strategy development & implementation •Technological integration •Market research/target market identification •Messaging plans
  • 16. But what I really want to do: Brand Management  CEO, Mid-cap firm
  • 17. What I bring to the table: ∞ Ability to work in virtual teams ∞ Analytic tools ∞ Bringing innovation to market ∞ Business experience ∞ Competitive analysis ∞ Custom integration ∞ Customer insight ∞ Data management ∞ Experience in large-scale survey design ∞ Financial modeling/forecasting ∞ Leadership ∞ Market research ∞ Optimization strategies ∞ Presentation skills ∞ Press release experience ∞ Project management ∞ Quantitative AND qualitative talent ∞ Sophisticated marketing analysis ∞ And even more!
  • 18. What your firm has less of without me: Dedication Experience