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Blogging 101 by Corinne Meier - Weekly Social Jack Coaching Session

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Blogging 101 by Corinne Meier - Weekly Social Jack Coaching Session

  1. 1. www.SocialJack.com coachme@socialjack.com@socialjack tel.: (877) 592-6224 Powered by Forward Progress The Scoop on Blogging! How big is the demand? Why are we doing all of this!
  2. 2. www.SocialJack.com coachme@socialjack.com@socialjack tel.: (877) 592-6224 Powered by Forward Progress Blogging: The plus side! • People are reading blogs: 46% of people read blogs more than once a day. #HubSpot • It’s the new form of advertising: Nearly 40% of US companies use blogs for marketing purposes. #eMarketer, August 2010 • Drives higher conversions: 54% more leads are generated by inbound tactics (blogging, social media management) than traditional (billboards, advertising) paid marketing. #Hubspot • It’s about your company image: 60% of consumers feel more positive about a company after reading custom content on its site. Content Plus
  3. 3. www.SocialJack.com coachme@socialjack.com@socialjack tel.: (877) 592-6224 Powered by Forward Progress You want to blog, because… • It’s not cold calling. YES! • Marketing to consumers when it’s convenient to them - in the format that they are wanting and expecting to learn about your products and services. • Your competitor is likely gaining customers from your market share that you could be earning… • Reduces CAC and helps relieve marketing dollars – for either more inbound that generates more results for less OR you can shift those dollars into new product development… • It’s about your company image: 60% of consumers feel more positive about a company after reading custom content on its site. Content Plus
  4. 4. www.SocialJack.com coachme@socialjack.com@socialjack tel.: (877) 592-6224 Powered by Forward Progress All these benefits sound great – what’s the catch? The bell curve on blogging traction? Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. Source:TrafficGenerationCafe
  5. 5. www.SocialJack.com coachme@socialjack.com@socialjack tel.: (877) 592-6224 Powered by Forward Progress Getting to 21 – 54 articles – the roadblocks: Writers block and time to research! - How much time does writing 21-54 articles take? - How do I craft exciting and interesting content? - How do I know which content will work for my business?
  6. 6. www.SocialJack.com coachme@socialjack.com@socialjack tel.: (877) 592-6224 Powered by Forward Progress Blogging 101 How to fight writers block? - Take a break. - Clearing the mind can allow for you to reinvigorate with energy. - Exercise brings oxygen to the brain. Step away from the blank page!
  7. 7. www.SocialJack.com coachme@socialjack.com@socialjack tel.: (877) 592-6224 Powered by Forward Progress Blogging 101 Find the questions that your audience is asking - Visit sites like Quora or YahooAnswers! - Take the most frequently asked questions and expand - Real people are asking these questions … in public. Every product/service has at least 15-20 basic everyday questions – posting a blog about them also can reduce customer service emails by offering more of a resource To your customers.
  8. 8. www.SocialJack.com coachme@socialjack.com@socialjack tel.: (877) 592-6224 Powered by Forward Progress Blogging 101 20 Articles Down – Now for another 25! - Tactic 1: Scanning your favorite social media news-feeds for most written about topics and trends - Tactic 2: “The Reverse Info-Graphic Search”  Google search “Infographic for Tips on XYZ”  Scan each info-graphic for the hottest facts  These facts have been looked over --- they’re KEY
  9. 9. www.SocialJack.com coachme@socialjack.com@socialjack tel.: (877) 592-6224 Powered by Forward Progress Blogging 101 Now that you have some fast time-saving tips let’s dive into the anatomy, form, function and Optimization with Joe Karns!

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