Presentation held by Mr.Jos Huizer as a part of The Road to better Broadband Session at the 8th SEEITA and 7th MASIT Open Days Conference, 14th-15th October, 2010
1. YOUR BROADBAND SOCIETY
Jos Huizer, Ing., MBA, RM
SCTE representative for the Balkans
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
2. Agenda
• SMS game
• The SCTE
• Goals
• How to achieve
•Trained people Perform better
•The Broadband future
• Facts and Figures
• Over the Top TV
•The winner’s profile
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
3. Your Broadband Association
Goal
Raise the standard of broadband engineering in the
telecommunications industry.
How to Achieve
Training and career advancement of technical
professionals
Organizing conferences, exhibitions and lecture
meetings all around the world
provide accreditation and certification for its members,
giving them professional standing within the industry
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
4. Trained people Perform better
how about the others?
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
5. The Broadband Future
Facts and figures
Over the top TV
3DTV
Zie Vefica
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
6. The Broadband Future
Facts and figures
FACEBOOK USAGE AND INTERNET STATISTICS FOR AUGUST 31, 2010
Geographic Population Facebook Facebook Internet Internet
World Regions ( 2010 Est.) Users Index(*) Users Penetration
Asia 3,834,792,852 93,584,580 2.4 % 11.3 % 828,930,856 21.6 %
Africa 1,013,779,050 17,607,440 1.7 % 15.9 % 110,948,420 10.9 %
Europe 813,319,511 162,104,640 19.9 % 34.1 % 475,121,735 58.4 %
Latin America 550,924,250 68,189,920 12.4 % 35.0 % 195,042,230 30.4 %
North America 344,124,450 149,054,040 43.3 % 56.0 % 266,224,500 77.4 %
Middle East 212,336,924 11,698,120 5.5 % 18.5 % 63,240,946 29.8 %
The Caribbean 41,632,722 3,925,060 9.4 % 39.0 % 10,055,240 24.2 %
Oceania / Australia 34,700,201 11,596,660 33.4 % 54.5 % 21,272,470 61.3 %
WORLD TOTAL 6,845,609,960 517,760,460 7.6 % 26.3 % 1,970,837,003 28.8 %
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
7. The Broadband Future
Facts and figures
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
8. 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
9. 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
10. 8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
11. The Broadband Future
… Content
TV driven PC
Game
Console
Mobiel
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
12. Where are we?
Mobiel
Live TV Live TV Live TV
Long form Long form Long form
On demand TV On demand TV On demand TV
Short form Short form Short form
Video Video Video
Communication Communication Communication
Social media Social media Social media
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
13. Substantial Differences will exists
Live TV
Television:
social
Mobile:
1 to 1
Computer:
individual
Communication
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
14. Broadband Future
Over the Top Television
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
15. Broadband Future
Over the Top Television
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
16. Broadband Future
Over the Top Television
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
17. Broadband Future
Over the Top Television
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
18. Broadband Future
Over the Top Television
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
19. Broadband Future
Over the Top Television
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
20. Broadband Future
Over the Top Television
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
21. The Broadband Future
Social Media
Influential
Powerful
Enforcing
Growing
Driving Broadband
Driving YOUR Business
But… what is it?
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
22. So What……?
Broadband drivers:
Internet applications
Consumer technology (devices)
Changes in our social behavior
What does this mean for the provider?
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
23. H1
The winner’s profile
Always connected, either mobile of fixed
Not a loyal club member but is organized around the “issue”
Moves from one group to the other and disappears again
Watches television anywhere, everywhere at any time
Combines mobile, laptop and television technologies
Social poor and network rich
Can force suppliers to change:
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org
24. Dia 23
H1
omschrijf zodanig dat in het eind een consument ontstaat:
gezin als individuelen
gezien als groep
gezin in de sociale context (moving mobs, issue related groups)
de winnaar is diegeine bediennt
HMConsult; 5-10-2010
25. H2
Milk or Drown the Winner
DO DON’T
• Offer services asked for • Offer only what is in your
Now that we know how the Winner looks like, it is time to we know how to win him
• Against an stakeholders value catalogue
over and createdacceptable price beyond believe……
• At any location where he wants • Try to be creative, show the price
as it is
• With only those ads that he cares
for • Tell him where to go as
alternative
• Process requests the most
effective way • Hire cheap young untrained staff
• Service customers with trained • Don’t worry about your shop
staff who understand the ‘Name environment, that’s only a waste
of the Game’
• Create store environment
enhancing the service level
H3
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org