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Modèle marketing cloud b2 b

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Modèle Marketing Cloud B2B
Il est toujours délicat voire risqué de tenter de décrire une approche marketing applicable au plus grand nombre. Les grandes lignes présentées ci-dessous nous semblent cependant universellement pertinente à court terme même si on peut toujours sophistiquer ou complexifier cette approche.
N'hésitez pas à nous faire part de vos commentaires ou remarques.
1. Site web + blog intégré responsive avec CTA intégrant des outils de web tracking et retargeting
2. Production de contenu régulier (4 à 8 billets par mois)*
3. Partage du contenu à forte valeur ajoutée via des outils de publication et auprès de sites ou médias d'influence (comme SaaS Guru ou Cloud Guru par exemple) de façon autonome ou via votre agence ou freelance RP
4. Promotion en mode multicanal (Réseaux sociaux, emailing, newsletter...)
5. Transformation du contenu marketing pour exploitation sur les réseaux sociaux par vos commerciaux, avant vente et consultants auprès de leur "hit list' de prospection
6. Mise en place d'un processus de marketing automation afin d'aider les cohortes de prospects classés par typologie de besoins à parcourir le cycle de décision en toute autonomie
7. Engager par emailing et/ou par phoning le prospect au bon moment
8. Signer des affaires en ligne ou transmettre au force de vente des "Sales Qualified Leads"
N.B.: Il est également souhaitable d'être référencé dans SaaS Guru et de bénéficier de la faculté d'influence de ses analystes.
L'équipe Marketor/SaaS Guru

A propos de Marketor/SaaS Guru
Marketor/SaaS Guru est une société de conseil et de services marketing B2B spécialisée dans les nouvelles technologies.
Nous intervenons dans les domaines suivants :
1. Prescription et promotion de solutions SaaS/Cloud Métier auprès du marché sous les marques SaaS Guru et Cloud Guru (annuaire, blogs, communautés sociales, newsletters, journal en ligne, Emailing et Display)

2. Création de contenu à forte valeur ajoutée (Etudes, Livres blancs, Points de vue, Billets sponsorisés, Interviews …)
3. Mise en place et pilotage opérationnel de stratégies Inbound/Content/Digital marketing et de Social Selling
Nous partageons en outre bonnes pratiques et benchmarks pour planifier, lancer, piloter et opérer des stratégies SaaS ou Cloud sous forme de workshops ou d’interventions courtes.
Pour en savoir plus :
09 81 90 3000
contact@saas-guru.com

Published in: Marketing
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Modèle marketing cloud b2 b

  1. 1. Contenu Elaboré/Inédit - Livre blanc - Etude - Guides - Vidéo PromotionActualités/Issu de veille - Billets humeurs - Traduction - Revue de presse Publication Site Web + blog intégré NURTURING QUALIFICATION MODELE MARKETING CLOUD B2B CTA* Social Selling Web tracking + retargeting CTA* (One to Few) * CTA = Call To Action NewsletterLivre blanc Vidéo ENGAGEMENT Emailing SEM - PPC Retargeting
  2. 2. Production de contenus marketing Création de contenu à forte VA : - Etudes - Livres blancs - Points de vue - Billets sponsorisés - Interviews Présence digitale - Blog/Catalogue - Communautés sociales - Newsletters - Journal en ligne - Emailing - Display Conseil/Accompagnement - Migration vers le SaaS/Cloud - Stratégie/Business Model - Go To Market - MarCom Canal de prescription et de diffusion Bonnes pratiques et benchmark Contenu pour engager le marché Cap vers le marketing digital 360 Accompagnement intégral des projets : - Think - Build - Run - Promote Transition digitale et Social Selling Marketor - Overview Thierry Bayon – tbayon@saas-guru.com - 09 81 90 30 00

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