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8.fouskas creating value through business model innovation- 5-12-14 - copy

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Creating Value through Business Model Innovation

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8.fouskas creating value through business model innovation- 5-12-14 - copy

  1. 1. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) Creating Value through Business Model Innovation DR. KONSTANTINOS FOUSKAS ISEB LAB, DEPARTMENT OF APPLIED INFORMATICS , UNIVERSITY OF MACEDONIA
  2. 2. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) Technologi cal Innovation Process Innovation Product or service Innovation Business Model Innovation Areas of Innovation
  3. 3. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) Layers of Innovation Delivery Core Innovation Internal Layer (What lies behind innovation the customer can see) External Layer (What the customer can see)
  4. 4. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) Business Model Innovation  Business model refers to interlocking elements that taken together create and deliver value.  Business model innovation demands neither new technologies nor the creation of brand-new markets:  It’s about delivering existing products that are produced by existing technologies to existing markets.  And because it often involves changes invisible to the outside world, it can bring advantages that are hard to copy.
  5. 5. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) Understanding your Business Model Based on Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
  6. 6. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr)  The Ten Types framework is structured into three color-coded categories. The types on the left side of the framework are the most internally focused and distant from customers; as you move toward the right side, the types become increasingly apparent and obvious to end users. To use a theatrical metaphor, the left of the framework is backstage; the right is onstage. CONFIGURATION EXPERIENCEOFFERING These types of innovation are focused on the innermost workings of an enterprise and its business system These types of innovation are focused on an enterprise’s core product or service, or a collection of its products and services These types of innovation are focused on more customer- facing elements of an enterprise and its business system Identifying areas for Innovation Based on Ten Types of Innovation: The Discipline of Building Breakthroughs
  7. 7. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) How to constantly be truly innovative? 1. Don’t go for the big idea 2. Innovation has to be a core ingredient of your organizational DNA 3. Invest on resources and capabilities (Complimentary Assets) 4. Utilize them in ways the will allow you to become the core of your organization
  8. 8. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) Things you can do •Sales capabilities •Production capabilities •Relational capabilities •Marketing capabilities •Market sensing capabilities •Alignment Capabilities Things you won •Brands •Delivery channels •Technologies •Unique techniques and methodologies Capabilities Resources Types of Complementary Assets
  9. 9. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) Introduction Development Maturity Uniqueness Complimentary Assets Resources and capabilities related to innovation lifecycle
  10. 10. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) Understand your current Business Model and improving it 1. Depict your business model through the Business Model Canvas 2. Identify relevant potential of innovation through the ten types model 3. Apply your findings by redesigning (step by step) your business model 4. Include your suppliers, customers and affiliates to validate the changes 5. Be true game changers
  11. 11. Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014 Dr. Konstantinos Fouskas (Kfouskas@uom.gr) Contact me kfouskas@uom.gr www.twitter.com/kfouskas www.linkedin.com/in/kfouskas Kfouskas

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