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The best social media research can enable marketers to develop a thriving brand community, analyze the success of their actions and connect social platforms to business dollars. Marketers are looking to social media for new guidance and insight. Increasingly, traditional research methodologies are being combined with new social research technologies in order to gain a more accurate picture than ever before.
Researcher, Betsy Sutherland, and social media marketer, Eric Swayne, discuss how existing research methods can be enhanced through social media insight. They will share how it takes much more than a dashboard counting "likes" to comprehend community - it takes a set of social research solutions that can understand your audience and measure their journey to your ROI.