There are new ways to capture qualitative data. The rules and guidelines for conducting research continue to evolve. Innovative tools are emerging to provide unique consumer insights, which give decision makers a more accurate and predictive view of their market share. The latest tools and methodologies include: Video Self Ethnography, Bulletin Boards, Web Camera Interviewing, Online Focus Groups, Online Research Communities and Online Diaries/Blogs.
Qualitative industry leaders, Clay Dethloff and Brian Barnes, will discuss the broad implications of the latest trends in qualitative research and answer your questions concerning the newest techniques.
In addition, they will demonstrate best practices of the newest methodologies; feature insights obtained; and discuss realistic applications. This webinar is especially relevant and beneficial for those interested in getting up-to-date with the most recent developments relating to qualitative research.