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Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen

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Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen

  1. 1. GLOBALISERING EN HET TOENEMEND BELANG VAN PR Karen van Bergen Copyright © 2013 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  2. 2. DE NIEUWE COMMUNICATIEPROFESSIONAL
  3. 3. TRENDS
  4. 4. TRENDS
  5. 5. TRENDS One stop shop en netwerkorganisatie Earned media en ROI Verschuiving naar digitaal Lokaal versus global
  6. 6. ONE STOP SHOP EN NETWERKORGANISATIE
  7. 7. EARNED MEDIA EN ROI
  8. 8. EARNED MEDIA EN ROI
  9. 9. VERSCHUIVING NAAR DIGITAAL
  10. 10. VERSCHUIVING NAAR DIGITAAL “In the past, corporate affairs was a total backwater, a job for retiring general managers. But now, 81% of the 33 FTSE 100 corporate affairs heads who we interviewed report directly to the CEO.”
  11. 11. LOKAAL VERSUS GLOBAL
  12. 12. LOKAAL VERSUS GLOBAL
  13. 13. SAMENVATTEND
  14. 14. Copyright © 2013 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC. This document and the materials contained within this document are the sole and exclusive property of Porter Novelli Inc., and are given to you on the understanding that this document and the materials contained within, including, without limitation, all ideas, concepts, plans, illustrations, graphics, projections and proposals (collectively, the "Materials") are the sole and exclusive intellectual property of Porter Novelli Inc., and are protected by copyright, trademark and/or any other intellectual property rights, throughout the world. It is understood that you may not use these Materials, in whole or in part, for any reason other than to evaluate the Materials, unless and until a further agreement is entered into between you and Porter Novelli Inc. The Materials are provided to you in confidence, and on the understanding that the Materials shall not be disclosed to anyone other than those of your employees who need to evaluate the Materials.

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