ARA: what is trending in branding? (MARCOM14

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WHAT'S TRENDING IN BRANDING?
Spreker: Andy Mosmans
Onderwerp: Branding
Sponsor: AOG

Andy Mosmans is directeur van ARA Groep en zit in de RvT van zowel Rotterdam Partners, het Amstelland Ziekenhuis als de RvA van YACHT. Andy is als auteur van o.a. de boeken BrandingNL en Ondernemingssucces lid van de Speakers Academy en publiceert regelmatig in (inter)nationale vakbladen.

Published in: Marketing, Business
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ARA: what is trending in branding? (MARCOM14

  1. 1. What’s trending in branding?
  2. 2. WHAT’S TRENDING IN BRANDING Mind, heart & soul Total branding Purpose Story
  3. 3. PRODUCT PERSONALITY PURPOSE
  4. 4. KLM customer touch points Manifestations
  5. 5. Brand identity Conceptual consistency
  6. 6. Storytelling Conent creation Lively dialogue

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