NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance

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NRT 2011
May 23-24, 2011
Manila

Session 7:
Experiences in Using New Technologies to Expand Microfinance Operations

By: Ms. Ma. Cecilia Tanael
Rural Bank of Mabitac President

Published in: Economy & Finance
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NRT 2011: RB Mabitac Experience - Using Technology to Expand Microfinance

  1. 1. RURAL
BANK
OF
 MABITAC,
INC. 
 “EXPERIENCES
USING
NEW
TECHNOLOGIES
TO
EXPAND
MICROFINANCE
OPERATIONS” 

  2. 2. RBAP-MABS and Smart Money expand RB Mabitac’s Mobile Money Transfer Services
  3. 3. Background:
‐  In
2009
Smart
Communications
and
RBAP
MABS
 approached
RB
Mabitac,
Inc.
to
pilot
test
SMART 
 MONEY
with
rural
banks.

‐  RBAP,
 through
 its
 MABS
 program,
 collaborated 
 with
 Smart
 to
 pilot
 test
 its
 e‐money
 transfer 
 services
with
RB
Mabitac.

  4. 4. Money
In/Money
Out
(MIMO)
Pilot:
•  Cabuyao
and
Infanta
Branches
•  Pilot
 tested
 MIMO
 transactions
 to
 bank
 employees


•  Limited
bank
clients
(30
per
branch)
•  Experienced
very
limited
transactions
•  No
advertising
materials

during
the
pilot
stage.

  5. 5. Developments:
•  MABS
and
Smart
evaluated
the
results
of
the
 pilot.•  Got “conditional approval” to offer MIMO and facilitate distribution of Smart Money Instant Card •  Only to RB Mabitac account holders •  Limited only to few branches

  6. 6. Developments:
•  Frontliners
 trained
 to
 facilitate
 instant
 card
 activation
and
issuance
•  Pilot
 tested
 card
 issuance
 in
 three
 (3)
 branches 
 Los
Banos,
Paete
and
Candelaria
•  Training
 on
 mobile
 money
 transfer
 to
 14
 field 
 officers

  7. 7. Pilot
Test
Results:

as
of
May
2011
 No.
of
Registered
 No.
of
Ac6vated
 Amount
of
 Branch
 No.
of
Transac6ons
 Clients
 Clients
 Transac6ons
 Encash
 26
 
19,860

 Candelaria
 18
 18
 Loading
 6
 
12,800

 Encash
 6
 
1,800

 Paete
 13
 
13
 Loading
 
 
 Encash
 14
 
9,100

 Los
Banos
 14
 14
 Loading
 14
 
9,100

 Encash
 46
 
30,760

 TOTAL
 45
 45
 Loading
 20
 
21,900


  8. 8. Next
Steps:
 •  Encourage 20,000 bank depositors and borrowers to register to Smart Money. •  Smart Money MIMO will serve as additional marketing tool for potential clients in all strategic locations where the bank is operating. •  Rollout to remaining branches.
  9. 9. ENCASH
ATM’s
AND
RB
MABITAC,
INC
expanding
its
banking
services…

  10. 10. Background:
Encash
 and
 RB
 Mabitac,
 Inc.
 partnership
 started
 on 
April
 2009
 with
 our
 first
 ATM
 deployed
 in
 Cabuyao 
Branch
 ‐
 one
 of
 our
 branches
 with
 the
 highest
 foot 
traffic
due
to
its
strategic
loca[on

  11. 11. Developments:
 Paete
‐
A
busy
town
with
a
lot
of
OFW’s,
tourists
and
 entrepreneurs
was
the
second
ATM
installed

on
May
 2009.

  12. 12. Developments:
•  Addi[onal
ATMs
installed
in
Siniloan
 and
Sta.
Maria
Branches.

•  Salaried
individuals
are
receiving
 and
sending
money
thru
ATM’s.


•  Beneficiaries
of
the
the
DSWD’s
4Ps
 Program
also
used
ATMs
of
the
 bank.

  13. 13. Why
RB
Mabitac
put
up
ATMs?
 ATMs
 provide
 24
 hour
 
 convenient
 and
 quality 
 service
to
the
clients
 ATMs
 allow
 rural
 folks
 access
 to
 cash
 with
 less 
 cost
 and
 time
 as
 opposed
 to
 travelling
 to
 the 
 commercial
districts
where
most
of
the
ATMs
are 
 located

  14. 14. Why
RB
Mabitac
put
up
ATMs?
  ATM’s
provide
a
new
technology
for
RBs
to
expand
its 
 services
  ATM’s
 give
 RB’s
 prestige
 to
 be
 at
 par
 with
 our
 peer 
 banks,
particularly
commercial
banks
  ATM’s
provide
additional
revenues
of
RB’s

  15. 15. TransacEons
&
Revenue
Year Branches Transactions Revenue2009 (6 months) 2 32,879 165,0142010 (Full Year) 2 + 2* 56,506 306,6892011 (Jan to Apr) 4 20,855 120,664Total 110,240 592,377* Siniloan Branch installed in March 2010; Sta. Maria in December 2010

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