Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PrintMedia EMEA Opportunity No. 1


Published on

Our first outline for developing a PrintMediaChannel in the EMEA region is attached above. Useful for any manufacturer coming to at and exhibiting a print trade show within the EMEA supraregion such as Drupa, IPEX, Grafitalia, Graphisphag or GulfPrint to help them to begin to understand and appreciate the EMEAPrintMediaChannel.

Published in: Business
  • Be the first to comment

  • Be the first to like this

PrintMedia EMEA Opportunity No. 1

  1. 1. EMEA Outline 120+ countries 100, 000 + Printers 6 Regions - Central, North & South Africa, Middle East, Eastern and Western Europe. Major regional trade shows - IPEX, Drupa, Gulf Print, Grafitalia, Graphisphag, Printtek. Major Markets - Germany, Italy, France, UK, UAE, Scandinavia, Turkey and South Africa. Highly sophisticated level of print and office production methods. Extreme variables across the EMEA SupraRegion in economy, demography & technology. Friday 7th February 2014
  2. 2. Objectives Plan to help existing dealers Plan to generate more dealer sales Plan to penetrate new territories Plan to grow marketshare Friday 7th February 2014
  3. 3. Some Examples Weaknesses Strengths Mixed or disjointed history Diffused Brand Virulent Competition Entrenched Indigenous Manufacturers Disadvantaging Economic Climate Onerous Shipping Costs Lack of local stockholding Narrow Product Profile Legacy Issues Quality of Product Dedicated Channel Supporting Channel Champions Premium Brand Image Planned Product Enhancements E Friday 7th February 2014
  4. 4. Typically Dealers like to be encouraged to market a manufacturers products this can be done via introducing new lines, extending existing products lines or creating product/service/brand advantage in the marketplace. Friday 7th February 2014
  5. 5. Dealers sell to make a ‘margin’ profit on their activities by leveraging their technical abilities/capabilities, their market proximity or their personal/commercial business relationships Friday 7th February 2014
  6. 6. Dealers develop their portfolios based upon their intrinsic capabilities, historical backgrounds or their sense of commercial opportunity. Friday 7th February 2014
  7. 7. Dealers depend on manufacturer support for product/service opportunities. Gaining, securing and maintaining mind share is a pre-requisite for market share. Friday 7th February 2014
  8. 8. Danny Moloney is the creator of Researcher in Residence – Explorer, ‘EuroHub OnePoint’ more information can be found on; Friday 7th February 2014