Creating a Social Media Policy for Your Business

764 views

Published on

Information on why it's important to allow employees to use social media channels and tips on how to create an effective social media policy.

  • Be the first to comment

Creating a Social Media Policy for Your Business

  1. 1. How To Draft A Social Media Policy For Your Company <br />John Trader – Communications Specialist, Public Relations and Social Media, M2SYS Technology<br />@John_Trader1 @m2sys john@m2sys.com<br />If tweeting during the presentation, please use hash tag #smpolicy<br />1<br />
  2. 2. Agenda<br /><ul><li>Why LetEmployees use Social Media?
  3. 3. Why Have a Social Media Policy?
  4. 4. Elementsof an Effective Social Media Policy
  5. 5. Policy and Platforms
  6. 6. Image
  7. 7. Etiquette
  8. 8. Community
  9. 9. Common Occurances
  10. 10. Respect and Protect
  11. 11. Productivity and Value
  12. 12. Monitoring
  13. 13. Resources</li></ul>07/25/11<br />2<br />
  14. 14. Why let Employees use Social Media?<br />“With great power comes great responsibility.”<br /> -- Uncle Ben, Spiderman<br />07/25/11<br />3<br />
  15. 15. Why let Employees use Social Media?<br />4<br />
  16. 16. Why let Employees use Social Media?<br />What Does Social Media Mean?<br />07/25/11<br />5<br />
  17. 17. Why let Employees use Social Media?<br /><ul><li> Leverage your brand
  18. 18. More customers and prospects </li></ul> use social media <br /><ul><li>Employee retention and hiring
  19. 19. Engaged employees are more </li></ul> valuable<br /><ul><li> Reinforces a strong, positive culture</li></ul>07/25/11<br />6<br />
  20. 20. Why let Employees use Social Media?<br /><ul><li> Trust employees to make the </li></ul> right decisions<br /><ul><li> Accountability
  21. 21. Millennials expectations</li></ul>07/25/11<br />7<br />
  22. 22. Why have a Social Media Policy?<br /><ul><li> Employees are digital footprint
  23. 23. Allows you to spell out company’s </li></ul>beliefs <br />07/25/11<br />8<br />
  24. 24. 9<br />Why have a Social Media Policy?<br />Additional Questions to Answer<br /><ul><li>Where are the opportunity and risks?
  25. 25. Is it better to develop at the beginning or develop organically?
  26. 26. What should the employee take away after reading the policy?
  27. 27. Who should the policy be distributed to?
  28. 28. How much information should we include?</li></ul>07/25/11<br />
  29. 29. Elements<br />07/25/11<br />10<br />
  30. 30. Elements of a Good Social Media Policy<br />Policy Should Come Before Plan<br /> I = Policy <br />E = Plan<br />C = If plan has already been developed<br />07/25/11<br />11<br />
  31. 31. Elements of a Good Social Media Policy<br />Define Platforms and Channels Covered<br />07/25/11<br />12<br />
  32. 32. Image<br />07/25/11<br />13<br />
  33. 33. Elements of a Good Social Media Policy<br />Company Specific or Personal Accounts?<br />07/25/11<br />14<br />
  34. 34. Elements of a Good Social Media Policy<br />Company Specific or Personal Accounts?<br />07/25/11<br />15<br />
  35. 35. Elements of a Good Social Media Policy<br />Consistency<br />Coca-Cola Twitter Page<br />Coca-Cola Facebook Page<br />07/25/11<br />16<br />
  36. 36. Elements of a Good Social Media Policy<br />Take Responsibility for What You Write<br />07/25/11<br />17<br />
  37. 37. Etiquette<br />07/25/11<br />18<br />
  38. 38. Elements of a Good Social Media Policy<br />Using Common Sense<br /><ul><li> No personal attacks
  39. 39. Don’t poke or goad crazy people
  40. 40. Don’t use slurs, derogatory, </li></ul> inflammatory language<br /><ul><li> Refrain from offensive jokes or </li></ul> comments<br /><ul><li> Stay away from discussions on </li></ul> religion or politics<br />07/25/11<br />19<br />
  41. 41. Elements of a Good Social Media Policy<br />Some Examples of What Not to Say<br />Kenneth Cole Disaster<br />Red Cross Slip Up<br />07/25/11<br />20<br />
  42. 42. Elements of a Good Social Media Policy<br />Reminders to Include on Etiquette <br /><ul><li> Stress the permanency of the Internet – things do not disappear!
  43. 43. Don’t make promises you can’t keep
  44. 44. Be quick to correct mistakes and admit that you are wrong
  45. 45. Consistency - stick to proper etiquette on company and personal accounts
  46. 46. Remind what is acceptable and what is not</li></ul>07/25/11<br />21<br />
  47. 47. Community<br />07/25/11<br />22<br />
  48. 48. Elements of a Good Social Media Policy<br />Balance of Personal and Professional Information <br /><ul><li> The 80/20 rule?
  49. 49. Be real
  50. 50. Be transparent
  51. 51. Not a competition
  52. 52. Stay away from pseudonyms and </li></ul> false screen names<br />23<br />07/25/11<br />
  53. 53. Common Occurrences<br />07/25/11<br />24<br />
  54. 54. Elements of a Good Social Media Policy<br />Negativity & Complaints – How do You Handle? <br />07/25/11<br />25<br />
  55. 55. Elements of a Good Social Media Policy<br />Which Topics are Off Limits? <br /><ul><li> Religion
  56. 56. Politics
  57. 57. Competition
  58. 58. Jokes
  59. 59. General rule – keep your emotions in check</li></ul>07/25/11<br />26<br />
  60. 60. Respect & Protect<br />07/25/11<br />27<br />
  61. 61. Elements of a Good Social Media Policy<br />Copyrights, Trademarks, Fair Use & NDA’s <br />07/25/11<br />28<br />
  62. 62. Elements of a Good Social Media Policy<br />Confidential and Proprietary Information <br /><ul><li> Make employees aware of their obligations
  63. 63. Set clear guidelines – define
  64. 64. When in doubt, ask
  65. 65. Policy on using personal accounts</li></ul>07/25/11<br />29<br />
  66. 66. Productivity & Value<br />07/25/11<br />30<br />
  67. 67. Elements of a Good Social Media Policy<br />Productivity <br /><ul><li> Execute core competencies
  68. 68. Find the right balance
  69. 69. Respect work committments
  70. 70. Set priorities</li></ul>07/25/11<br />31<br />
  71. 71. Elements of a Good Social Media Policy<br />Value <br /><ul><li> Return on engagement
  72. 72. Identifying opportunities
  73. 73. Relevance
  74. 74. Up-to-date (real time)
  75. 75. Alignment</li></ul>07/25/11<br />32<br />
  76. 76. Monitoring <br />07/25/11<br />33<br />
  77. 77. Elements of a Good Social Media Policy<br />Monitoring <br /><ul><li> Make privacy guidelines clear and </li></ul>understand the laws <br /><ul><li> Define platforms covered
  78. 78. Set parameters for pre-</li></ul>employment screening <br /><ul><li> Invest in monitoring software
  79. 79. Involve legal</li></ul>07/25/11<br />34<br />
  80. 80. Resources <br />07/25/11<br />35<br />
  81. 81. Books<br />The Social Media Management Handbook – Nick Smith, Robert Wollan, Catherine Zhou<br />Creating a Social Media Policy for Your Company – Steve Helland<br />Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization – Oliver Blanchard<br />Monitoring Software<br />http://employee-monitoring-software-review.toptenreviews.com/<br />http://monitoring-software-review.toptenreviews.com/<br />07/25/11<br />36<br />
  82. 82. Companies<br />07/25/11<br />37<br />
  83. 83. Web sites<br />Etiquette<br />http://www.techipedia.com/2008/social-media-etiquette-handbook/<br />Policy<br />http://www.compliancebuilding.com/about/publications/social-media-policies/<br />Monitoring<br />http://www.natlawreview.com/article/employers-using-social-media-to-monitor-employees-risks-and-liability<br />07/25/11<br />38<br />
  84. 84. 39<br />Q & A <br />

×