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m&
A S S O C I A T E S
MOZESON &
S T A R T - U P
notions
www.mindprintmarketing.com
m&
A S S O C I A T E S
MOZESON &
www.mindprintmarketing.com
with your customer by capturing their MINDPRINT —
an in-depth ...
m&
A S S O C I A T E S
MOZESON &
The product advantage won teens over with humor.
www.mindprintmarketing.com
m&
A S S O C I A T E S
MOZESON &
MINDPRINT: I worried about
cavities, now I have to worry
about gum disease.
CLIENT LAUNCH...
m&
A S S O C I A T E S
MOZESON &
The campaign started as a soft cell on the 

dangers of gum diseasewww.mindprintmarketing...
m&
A S S O C I A T E S
MOZESON &
Toothpaste industry was forever redefined.
www.mindprintmarketing.com
m&
A S S O C I A T E S
MOZESON &
MINDPRINT: I would love a
professional sound studio
that I can put in my pocket.
CLIENT L...
m&
A S S O C I A T E S
MOZESON &
Sound engineers loved the idea! 

Hundreds were sold in the first monthwww.mindprintmarket...
m&
A S S O C I A T E S
MOZESON &
MINDPRINT: I don’t get what site-search,
merchandizing has to do with improving 

our sal...
m&
A S S O C I A T E S
MOZESON &
By translating the benefits into human terms, 

the sales cycle was cut down dramatically
...
m&
A S S O C I A T E S
MOZESON &
MINDPRINT: My child has ADD/ADHD 

and I am at my wit’s end
CLIENT LAUNCH: INTUNIV
www.mi...
m&
A S S O C I A T E S
MOZESON &
With a message that hit home, parents found
new hope.
www.mindprintmarketing.com
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  1. 1. m& A S S O C I A T E S MOZESON & S T A R T - U P notions www.mindprintmarketing.com
  2. 2. m& A S S O C I A T E S MOZESON & www.mindprintmarketing.com with your customer by capturing their MINDPRINT — an in-depth understanding of their most compelling concerns and emotional needs which evoke a reaction of “I want that...I need that.” into simple, human terms Distill your message Create impactful marketing solutions Get up close & personal
  3. 3. m& A S S O C I A T E S MOZESON & The product advantage won teens over with humor. www.mindprintmarketing.com
  4. 4. m& A S S O C I A T E S MOZESON & MINDPRINT: I worried about cavities, now I have to worry about gum disease. CLIENT LAUNCH: PROCTOR & GAMBLE / 
 CREST FOR GUMS www.mindprintmarketing.com
  5. 5. m& A S S O C I A T E S MOZESON & The campaign started as a soft cell on the 
 dangers of gum diseasewww.mindprintmarketing.com
  6. 6. m& A S S O C I A T E S MOZESON & Toothpaste industry was forever redefined. www.mindprintmarketing.com
  7. 7. m& A S S O C I A T E S MOZESON & MINDPRINT: I would love a professional sound studio that I can put in my pocket. CLIENT LAUNCH: CORE www.mindprintmarketing.com
  8. 8. m& A S S O C I A T E S MOZESON & Sound engineers loved the idea! 
 Hundreds were sold in the first monthwww.mindprintmarketing.com
  9. 9. m& A S S O C I A T E S MOZESON & MINDPRINT: I don’t get what site-search, merchandizing has to do with improving 
 our sales CLIENT LAUNCH: CELEBROS www.mindprintmarketing.com
  10. 10. m& A S S O C I A T E S MOZESON & By translating the benefits into human terms, 
 the sales cycle was cut down dramatically www.mindprintmarketing.com
  11. 11. m& A S S O C I A T E S MOZESON & MINDPRINT: My child has ADD/ADHD 
 and I am at my wit’s end CLIENT LAUNCH: INTUNIV www.mindprintmarketing.com
  12. 12. m& A S S O C I A T E S MOZESON & With a message that hit home, parents found new hope. www.mindprintmarketing.com

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