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Mozeson& start up presentation 8-31-'09 (1)


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presentation to start ups

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Mozeson& start up presentation 8-31-'09 (1)

  1. 1. SnTARoT-UPtions
  2. 2. Get up close & personal with your customer by capturing their MINDPRINT — an in-depth understanding of their most compelling concerns and emotional needs. by translating your unique selling proposition into simple, human terms. which evoke a reaction of “I want that...I need that.” Distill your message Create impactful marketing solutions
  3. 3. Hire Madmen. YONI MOZESON wrote TV commercials at Ogilvy, the largest and arguably best advertising agency in the world. His campaigns enabled Huggies to beat Pampers, Duracell to beat Eveready, American Express launch the GiftCheque and Britain to enjoy record-breaking tourism. Yoni also worked on Apple and launched global brands for American Express and Proctor & Gamble. As partner in his own marketing firm he launched techs and biotechs and was later invited to join one as Director of Marketing. MA’AYAN KOSSOFF-STEINBERG art directed print, direct response and interactive campaigns at Ogilvy along with many of New York’s other top advertising agencies. She led creative teams that helped Lotus launch their first intranet, Priceline their revolutionary online brand, GlaxoSmithKline launch Verymyst, Shire launch Intuniv, IBM and American Express expand their small business markets, just to name a few.
  4. 4. START-UP LAUNCH: SNAPKEYS MINDPRINT: If our customers have a difficult learning curve, we can lose them to another carrier.
  5. 5. QuickTime™ and a decompressor are needed to see this picture. Telco Execs were reassured that if 5th graders can learn it, so can their customers.
  6. 6. “The tech blogs loved it!”
  7. 7. START-UP LAUNCH: ORAL DCX LABS MINDPRINT: As a dentist, I am not going to upset my patients by mentioning oral cancer.
  8. 8. Armed with a powerful education, patients demanded the BrushTest. Positive sales spurred a new round of funding.
  9. 9. START-UP LAUNCH: CONGRUENCY MINDPRINT: I would only scrap our company phone system for something revolutionary with a fast ROI.
  10. 10. A feature rich phone working off of existing networks, helped launch a corporate VoIP revolution.
  11. 11. START-UP LAUNCH: SWITCH & DATA MINDPRINT: A carrier neutral data center is the perfect solution, but do you have enough locations to pull it off?
  12. 12. By creating a national image, we raised the level of trust and comfort for our customers. This tiny company grew to 46 locations in the US and Europe until their sale to EQIX for $900MM.
  13. 13. PRODUCT LAUNCH: PROCTOR & GAMBLE / CLEARASIL MINDPRINT: My biggest fear is breaking out in pimples. Prove to me you have a better way to prevent them.
  14. 14. QuickTime™ and a decompressor are needed to see this picture. A serious product advantage won teens over with humor.
  15. 15. PRODUCT LAUNCH: PROCTOR & GAMBLE / CREST FOR GUMS MINDPRINT: I worried about cavities, now I have to worry about gum disease.
  16. 16. QuickTime™ and a decompressor are needed to see this picture. The campaign started as a soft sell on the dangers of gum disease.
  17. 17. QuickTime™ and a decompressor are needed to see this picture. Because of the fear of gum disease the toothpaste, industry was forever redefined.
  18. 18. PRODUCT LAUNCH: CORE SOUND MINDPRINT: I wish I could take my professional sound studio on the road.
  19. 19. Sound engineers were blown away! Hundreds were sold in the first month.
  20. 20. RE-BRANDING LAUNCH: CELEBROS MINDPRINT: I don’t get what site-search, merchandizing has to do with improving our sales.
  21. 21. By translating the benefits into human terms, the sales cycle was cut down dramatically
  22. 22. PRODUCT LAUNCH: INTUNIV MINDPRINT: My child has ADD/ADHD and I am at my wit’s end.
  23. 23. With a message that hit home, parents found new hope.