Surveys can be used to determine expectations, do polling among an
audience in real-time and find out what they thought of your event
Different ways of running a survey: written, weblink,through social media,
face-to-face, via telephone, email survey or through polling app
Number one rule: keep the survey short and simple!
A great guideline is to have maximum of 10 questions
If the survey is longer, then categorize questions
Worried about a low response rate?
Encourage attendees to answer with prizes/competitions
Give a discount code for next year for those who answered
As a bonus in this blog entry, we have an additional survey tool. CheckMarket is a tool you can try out for free
and have access to all features of the tool: real-time reports, survey logic, branching, notifications- you name it,
they will let you try it! With up to 25 respondents and email invitations.
The free basic tool includes 10 questions and you have the possibility to get a 100 answers. You'll see answers in
real-time and you will get online support. There is also a possibility to upgrade the survey tool.
Survey Gizmo is an inexpensive option for a survey tool. The usage of the tool only costs 15 dollars per month
for one user. You can try out the tool for free for 14 days, so check it out!
With the Qualtrics tool you can get insight of your customers, the market you're in and also insights from your
employees. To get a price for this tool you need to do a request for pricing.
FluidSurveys also offers a free account for basic surveys! With the free account you wil get unlimited surveys
with 20 question per survey and will be able to get 150 responses per survey.
The QuestionPro free account offers you UNLIMITED surveys and polls! The only restriction is that you can get
100 responses per survey. The basic free tool is quite extensive: extensive editable survey library, social sharing,
embedding, real-time reports and data tool, and it is also optimized for web & mobile.
A survey before the event will help you establish certain event key elements.
Pre-event questions can include the following:
Which location/city suits you best?
What dates do you prefer?
What entertainment/speaker/theme would you like?
What topics interest you the most?
Where did you hear about this event?
Let your attendees make own suggestions for entertainment and speakers!
A pre-event survey will engage your attendees already prior to the event
If possible try to gather feedback during event. This way the attendees will have
the event experience fresh in their minds.
Different ways of doing surveys during events:
Surveys/polling during presentations
Paper feedback (but very difficult to collate data afterwards!)
Have event personnel interview people
A good way of engaging attendees is to use live event polling tools/apps during
presentations. Twitter can also be used to raise questions towards speakers.
Next we will present different live polling tools!
Poll Everywhere offers a free solution which includes 40 responses. The higher response rate you want, the more
the tool will cost you. There is also a possibility to a one time event option!
Lintelus- Live Event Polling
Besides offering live polling tools, Lintelus (former NiceMeeting) also offers other tools for events. See their
options for Meeting Planners and Event Designers.
Voice believes that the right to ask questions should belong to everyone. Voice believes that no one should be
told what they believe, and that everyone should have access to the results of the research process. Read more
on their website if this got you intrigued.
Poll Daddy offers quite an extensive polling option for free. A step further upgrade is only 200 dollars per year-
all the different features are shown on the website.
Polar polls are unabashedly easy to use but give you powerful ways to increase engagement,audiences, and
premium revenue on your sites and apps. Try it out for free!
PollBob is a social community where users take + create + discover + share short opinion polls in real time and
on-the-go. Our goal is to provide a fun and interactive experience and resource where users can instantly find
out what people think
Keep general surveys in the pre-event and mid-event stages, in the post-event stage
focus on feedback only.
Feedback gathered after the event, should be gathered straight away. The day after
the event send a ‘thank you’-message with the survey included in the message.
Examples of questions:
What did you want to get out of this event? (knowledge, networking etc.)
Who would you want as a speaker next year?
What did you learn from our event?
Considering what you paid for,the event was..
☐ great value for my money, I would come again!
☐ okay value, better speakers next time
☐ not worth it, I could attend if the price is changed
☐ none of the above (add your own answer)