Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pense lmoveis - Customer Success Showcase by Lyris


Published on

How Lyris HQ Agency Edition and Lyris Professional Services optimized their email marketing campaigns for Pense to:
1) Increase leads by 653% in 6 months
2) Increase revenue by 800 in 6 months
Visit to see how over 5,000 organizations worldwide use our solutions to design, automate and optimize data-driven digital marketing programs.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Pense lmoveis - Customer Success Showcase by Lyris

  1. 1. About Pense Imóveis – RBS Group Launched in 2012, Pense Imóveis is the main real estate online classified website for the south of Brazil, covering Rio Grande do Sul and the state of Santa Catarina. The site hosts over 3,000 listings of newly-built and existing properties and generates over 1.2 million visits monthly, helping visitors find the right properties and facilitating communication between them and property owners for transacting purchases or rental agreements. Pense Imóveis also has a digital magazine that is updated on a daily basis to cover topics about architecture, construction, market trends, renovation, and home decorating. Business Challenge The partnership between Pense Imóveis and Lyris began when the company chose Lyris HQ Agency Edition to replace its existing email marketing solution. In reviewing new solutions, the company was looking for a platform that could help it generate leads – plus offer expertise in email campaign management and optimization. The Solution Pense Imóveis worked with Lyris Professional Services to refine and optimize its marketing programs with innovative digital marketing tactics, best practices, and strategies to maximize online performance. After only six months email marketing is contributing significantly to higher levels of engagement and market share for the company, and is generating an increasing number of leads. Strategy #1: Apply new segmentation rules in order to implement a re- engagement campaign. Objective Increase the number of engaged subscribers in the Pense Imóveis database and, therefore, the open rates of its campaigns. Action Working with the Lyris team, new segmentation rules were created which separated active and inactive subscribers, and identified a new segment for reactivation through a re-engagement campaign. Strategy #2: Develop email templates that are optimized for mobile devices. After Strategic Restructuring, Pense Imóveis’ Email Marketing Program Generates Seven Times More Leads in Only Six Months Headquarters Porto Alegre, Brazil URL Industry Real Estate Products & Services Lyris HQ Agency Edition Lyris Professional Services Results Customer Success Story 653% increase in lead generation 800% increase in revenue Within just six months: Driven by new segmentation strategies, responsive design templates, and re-engagement email campaigns
  2. 2. Customer Success Story Objective Increase email campaign open and click-through rates. Action Taking into account the rapid growth of mobile device usage, Lyris experts re-designed the company’s email campaign templates based on a “mobile first” concept in which emails are optimized for viewing on the smallest screens first and still deliver good experiences for larger screens. Thanks to the mobile-optimized email templates, Pense Imóveis increased its email click-through rate by nearly four times. The Results Business is booming at Pense Imóveis. The company has been able to increase its email volume by 503% since implementing the Lyris HQ Agency platform, and is already gaining market share. Working with Lyris Professional Services on best practices and email optimization strategies has returned outstanding results in all key metrics, far surpassing expectations for its most important metric when it began working with Lyris: lead generation. • 800% increase in email revenue • 670% increase in audience • 653% increase in lead generation • 625% increase in business transactions • 65% increase in open rates • 22% increase in deliverability rates, from 78.37% to 95.42% • 268% increase in click-through rates • 123% increase in click-through open rates • Decrease in bounce rate from 21.63% to 4.48% “Our first challenge was to replace our email marketing solution in order to reach the goals set for 2014. Lyris was selected among the various email marketing providers taken into account. Its main advantage was the fact that Lyris was not just a provider of an email marketing platform. Lyris’ professional services team accompanied, step-by-step, all strategies adopted. Therefore, with Lyris’ constant support and strategic guidance, we were able to consolidate email marketing as a pillar for lead generation results for Pense Imóveis. There is still a long way to go, and I am convinced that Lyris is the partner that will help us grow.” Douglas Bonesso Head of E-mail Marketing, Pense Imóveis 100% 200% 300% 400% 500% 600% 700% 800% April May June July August September October Audience Leads
  3. 3. Customer Success Story Ready to Get Started? Lyris’ Integrated Digital Marketing solution extends the value of email through cross-channel integration that can significantly increase revenue and conversions of all digital marketing programs, generate higher customer loyalty, and increase the lifetime value of customers. Lyris Strategic Consulting Services brings together expertise from multiple industries and companies to work with marketers to analyze, benchmark, build, and measure a results-oriented plan that leverages marketing best practices and industry thought leadership. Benefits • Drive revenue through behavioral retargeting • Deliver a consistent customer experience across digital touch points • Achieve visibility across the entire customer lifecycle Capabilities • Proven email engine with tens of billions of messages sent • Easy content creation and management • Deliverability and reputation management • Email reporting and analytics • Mobile optimization and creative designs • Advanced segmentation • Automated testing • List management • Cross-channel campaign planning and optimization • Behavioral remarketing • Integrated Web plus email analytics • Real-time campaign revenue and conversion tracking • Embedded social features • Dynamic content • Hosted landing pages • Hierarchical subaccounts Lyris, Inc. | 6401 Hollis Street, Suite 125 | Emeryville CA 94608 USA Toll free + 1-800-768-2929 | International calls + 1-510-844-1600 | Fax + 1-510-844-1598 Customer support + 800 LYRIS CS (597-4727) or + 1-571-730-5259 Copyright © 2014 Lyris, Inc. All rights reserved. About Lyris, Inc. With over 20 years experience, Lyris is a global leader of innovative email and digital marketing solutions that help companies reach customers at scale and create personalized value at every touch point. Lyris’ products and services empower marketers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage connected customer communications. Learn more at