6 More Great Responsive Email Designs – Lyris Blog


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Andrew King highlights next set 6 of the best responsive email designs to get inspired - from brands such as TOMS, Waitrose, Size, Top table, Late Rooms & John Lewis. Visit http://blog.lyris.com/ to accelerate your digital & email marketing campaigns

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6 More Great Responsive Email Designs – Lyris Blog

  1. 1. 1 Lyris Connections Blog Excerpts From Our Most Popular Posts Email Inspiration: Six More Great Responsive Email Designs By Andrew King Since my last post on responsive email design back in December 2012, I’ve noticed an explosion of its use, especially among U.K. retailers and travel companies. This is great to see, as mobile usage continues to surge and the Apple iPhone is still the most popular email client according to Litmus’ Email Client Leaderboard. I’ve also seen several arguments against using responsive email design recently. One of the main ones is that people aren’t going to buy from their mobiles so why bother optimizing your emails? Well, that isn’t true. Purchases made on mobile devices in the U.S. amounted to $6.7 billion last year and are expected to double this year. As websites become easier to use, people will not be constrained to buying only from their desktops. I purchased several items from Amazon while using public transport last week, mainly because the website was mobile-optimized and only required my password. Why wait to purchase when you don’t even need to get your credit card out? Whether you think responsive design is worthwhile or not, you have to admit that it can make your emails look great! So here are six more great examples for you:
  2. 2. 2 Lyris Connections Blog Excerpts From Our Most Popular Posts TOMS This is not your typical responsive email design. TOMS actually creates two versions of its image-only email, one 600px wide and the other 320px, and uses media queries to display the correct version. This is a great solution for any retailers out there who have image-only emails.
  3. 3. 3 Lyris Connections Blog Excerpts From Our Most Popular Posts Waitrose Waitrose has done a great job of removing all unnecessary content within the header of this email and re-arranging the content into a single column. I especially like how the picture of the fisherman at the top is replaced with a more mobile-friendly version.
  4. 4. 4 Lyris Connections Blog Excerpts From Our Most Popular Posts Size? Size? does the opposite of TOMS. Rather than replacing images, it uses responsive email design to automatically half the width of their images from 640px to 320px. This is another great solution for anybody who primarily sends image-only emails. You do need to make sure that your images will still look good when you half their width, though.
  5. 5. 5 Lyris Connections Blog Excerpts From Our Most Popular Posts Top Table Top Table’s emails are always packed with interesting content so it’s good to see the company making this content more accessible on mobile devices. The way the navigation is re-arranged in this email is useful and looks good, too.
  6. 6. 6 Lyris Connections Blog Excerpts From Our Most Popular Posts Late Rooms Late Rooms has a more subtle but very effective responsive design. The pre-header is removed, the top banner replaced with a smaller version, the search box replaced, and the bottom banner replaced. The company could have possibly re-arranged the main content area into a single column but that would have made this email extremely long, so I can see why it didn’t.
  7. 7. lyris.comCopyright © 2014 Lyris, Inc. All rights reserved. About Lyris Inc: Lyris (@Lyris ) is a leading global provider of digital marketing solutions that help companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data- driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris’ high-performance, secure, and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time digital channel analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises offerings – Lyris HQ and Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web, and mobile channels. Learn more at www.lyris.com. John Lewis John Lewis has a fairly complicated email design which transforms into one of the best responsive designs I’ve seen so far. There is a lot of content to deal with in this email and it all gracefully transforms into one or two columns. Keep up with the latest industry trends, developments and best practices for continuously optimizing your digital marketing campaigns. Visit Lyris Connections Blog