1.
The First Superfood

2.
Where did the “superfood” word originate?
● The word was found during 20th Century around World War I
● It was used as a food marketing Strategy
● The United Fruit Company initiated an enthusiastic advertising campaign
to promote its major import of bananas.
● Which makes bananas to become the first ever superfood

3.
● It published informational pamphlets
including Points About Bananas and the
Food Value of the Banana
● Initially the company had advertised the
practicality of bananas in a daily diet,
being cheap, nutritious, easily digested,
available everywhere, good when
cooked and not cooked, and sealed by
nature in a germ-proof package.

4.
● To get people to eat more, they suggested
adding bananas in cereal for breakfast, in salads
for lunch, and fried with meat for dinner.
● However the popularity of the term soared after
being endorsed in medical journals, due to
physicians publishing their findings of a banana
diet to treat conditions like celiac disease and
diabetes.
● Later then, the American Medical Association
announced that bananas in a child’s diet would
provide relief for celiac disease or cure it
● Bananas soon bore an emblem of health, and
mothers made bananas a dietary staple for their
children and infants even if they did not have
celiac disease. (before knowing about gluten
roles in the disease)