Social computing

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Overview of social media and cloud computing.

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  • Data is not stored close to you. Can you trust that it is safe on other servers? Can it get hacked? What about HIPAA?
  • Data is not stored close to you. Can you trust that it is safe on other servers? Can it get hacked? What about HIPAA?
  • Data is not stored close to you. Can you trust that it is safe on other servers? Can it get hacked? What about HIPAA?
  • Mainframe: dumb terminals attached via wires; DOS-like screen capture Personal Computer: no network; communicate via “sneaker net;” Windows 3.1 screen capture Local Area Networks: PC’s in #2 connected via wires; Mosaic screen capture Mobile; laptops, smart phone & tablets all connected wirelessly to the cloud; multiple data centers with same data; iPhone & Android screen capture Point out where the data is stored and where the software is operating in each
  • Mainframe: dumb terminals attached via wires; DOS-like screen capture Personal Computer: no network; communicate via “sneaker net;” Windows 3.1 screen capture Local Area Networks: PC’s in #2 connected via wires; Mosaic screen capture Mobile; laptops, smart phone & tablets all connected wirelessly to the cloud; multiple data centers with same data; iPhone & Android screen capture Point out where the data is stored and where the software is operating in each
  • Mainframe: dumb terminals attached via wires; DOS-like screen capture Personal Computer: no network; communicate via “sneaker net;” Windows 3.1 screen capture Local Area Networks: PC’s in #2 connected via wires; Mosaic screen capture Mobile; laptops, smart phone & tablets all connected wirelessly to the cloud; multiple data centers with same data; iPhone & Android screen capture Point out where the data is stored and where the software is operating in each
  • Mainframe: dumb terminals attached via wires; DOS-like screen capture Personal Computer: no network; communicate via “sneaker net;” Windows 3.1 screen capture Local Area Networks: PC’s in #2 connected via wires; Mosaic screen capture Mobile; laptops, smart phone & tablets all connected wirelessly to the cloud; multiple data centers with same data; iPhone & Android screen capture Point out where the data is stored and where the software is operating in each
  • Mainframe: dumb terminals attached via wires; DOS-like screen capture Personal Computer: no network; communicate via “sneaker net;” Windows 3.1 screen capture Local Area Networks: PC’s in #2 connected via wires; Mosaic screen capture Mobile; laptops, smart phone & tablets all connected wirelessly to the cloud; multiple data centers with same data; iPhone & Android screen capture Point out where the data is stored and where the software is operating in each
  • Mainframe: dumb terminals attached via wires; DOS-like screen capture Personal Computer: no network; communicate via “sneaker net;” Windows 3.1 screen capture Local Area Networks: PC’s in #2 connected via wires; Mosaic screen capture Mobile; laptops, smart phone & tablets all connected wirelessly to the cloud; multiple data centers with same data; iPhone & Android screen capture Point out where the data is stored and where the software is operating in each
  • Mainframe: dumb terminals attached via wires; DOS-like screen capture Personal Computer: no network; communicate via “sneaker net;” Windows 3.1 screen capture Local Area Networks: PC’s in #2 connected via wires; Mosaic screen capture Mobile; laptops, smart phone & tablets all connected wirelessly to the cloud; multiple data centers with same data; iPhone & Android screen capture Point out where the data is stored and where the software is operating in each
  • Mainframe: dumb terminals attached via wires; DOS-like screen capture Personal Computer: no network; communicate via “sneaker net;” Windows 3.1 screen capture Local Area Networks: PC’s in #2 connected via wires; Mosaic screen capture Mobile; laptops, smart phone & tablets all connected wirelessly to the cloud; multiple data centers with same data; iPhone & Android screen capture Point out where the data is stored and where the software is operating in each
  • Mainframe: dumb terminals attached via wires; DOS-like screen capture Personal Computer: no network; communicate via “sneaker net;” Windows 3.1 screen capture Local Area Networks: PC’s in #2 connected via wires; Mosaic screen capture Mobile; laptops, smart phone & tablets all connected wirelessly to the cloud; multiple data centers with same data; iPhone & Android screen capture Point out where the data is stored and where the software is operating in each
  • Social computing

    1. 1. THE BUZZ EXPLAINED: CLOUD COMPUTING AND SOCIAL MEDIA IN DENTISTRY LYNN JOHNSON, PHD University of Michigan
    2. 2. TOPICS <ul><li>Using Social Media to Market your Practice </li></ul><ul><li>Website Tips or How to get your Website Noticed </li></ul><ul><li>Technology behind the Internet and Social Computing, a.k.a., the Cloud </li></ul>
    3. 3. USING SOCIAL MEDIA TO MARKET YOUR PRACTICE
    4. 5. what is social media?
    5. 7. why have an on-line Presence? <ul><li>~75% of practices have websites </li></ul><ul><li>Easy-to-update </li></ul><ul><li>Promotes YOU and your services </li></ul><ul><li>Always there </li></ul><ul><li>Ratings are powerful </li></ul>
    6. 8. 5 Recommendations for a Social Media Strategy AFTER your Website
    7. 9. #5 - <ul><li>Tweet = Microblog; < 140 characters </li></ul><ul><li>People decide to “follow” you & receive your “tweets” </li></ul>
    8. 10. content of tweets Kelly, Ryan, ed (August 12, 2009). &quot;Twitter Study – August 2009&quot; . Twitter Study Reveals Interesting Results About Usage . San Antonio, Texas: Pear Analytics. Retrieved Jun 3, 2010
    9. 11. #4 - Put all videos here & link from Facebook, website, etc.
    10. 15. #3 - Blog <ul><li>Most common patient questions </li></ul><ul><li>Information about staff </li></ul><ul><li>New products, services, etc. </li></ul><ul><li>Link from YOUR website </li></ul><ul><li>30-60 minutes/week; 200-400 words; folksy </li></ul>
    11. 18. <ul><li>March 18-- Children’s Clinic Book Drive </li></ul><ul><li>March 16-- Life after the NERB </li></ul><ul><li>March 11-- How to Prepare for your Dental School Interview </li></ul><ul><li>March 9-- Studying is Easier when the Weather is Miserable </li></ul><ul><li>March 4-- Conferences-Not just for MBAs </li></ul><ul><li>February 23-- Spring Break! </li></ul>
    12. 19. #2 - facebook <ul><li>Friend vs. Fan; Don’t mix them </li></ul>
    13. 20. #2 - facebook <ul><li>Friend vs. Fan; Don’t mix them </li></ul>
    14. 21. original fan page
    15. 22. underdevelopment fan page
    16. 23. #2 - facebook <ul><li>Friend vs. Fan; Don’t mix them </li></ul><ul><li>50% of people have account </li></ul><ul><li>Unlike website all information is delivered to your fans/friends </li></ul><ul><li>Easier to update than website </li></ul><ul><li>Need Friend account; then Fan account </li></ul><ul><li>Can be a time sink </li></ul><ul><li>Custom page requires consultant </li></ul>
    17. 24. Places #1 -
    18. 25. #1 - Places
    19. 26. #1 - Places <ul><li>On-line Yellow Pages </li></ul><ul><li>Automatically created by Google </li></ul><ul><li>You cannot opt in or out </li></ul><ul><li>Suggest patients post reviews </li></ul><ul><li>“ Claim” your business to edit </li></ul><ul><li>Cannot edit reviews </li></ul>
    20. 27. #1 - Places
    21. 28. #1 - Places
    22. 29. Social Media tips <ul><li>Website is the hub; do this first! </li></ul><ul><li>Part of someone’s job </li></ul><ul><li>Schedule work </li></ul><ul><li>Hire experienced design help </li></ul><ul><li>Link between sites </li></ul><ul><li>Contest to “like” your practice </li></ul><ul><li>Encourage reviews in other places; do slowly </li></ul>
    23. 30. WEBSITE TIPS OR HOW TO GET YOUR WEBSITE NOTICED
    24. 31. importance of search <ul><li>People start with Google </li></ul><ul><li>YouTube is 2nd largest search engine </li></ul><ul><li>Google Places is 3rd largest search engine </li></ul>
    25. 32. search engine optimization (SEO) <ul><li>On the 1st page (40% of clicks) </li></ul><ul><li>Engines constantly change; content must change </li></ul><ul><li>Establish back links through blogs, Facebook, etc. </li></ul><ul><li>Longevity helps rankings </li></ul><ul><li>Use keywords in title </li></ul><ul><li>New content is liked by Google </li></ul>
    26. 33. successful sites <ul><li>Market 1st; inform 2nd </li></ul><ul><li>THREE clicks they’re out </li></ul><ul><li>Have 10 seconds to attract attention; NO Hoop Jumping! </li></ul><ul><li>Ask if patients have visited your site </li></ul><ul><li>Photos with names </li></ul>
    27. 34. Successful sites <ul><li>Download forms </li></ul><ul><li>Patient incentive programs </li></ul><ul><li>Use video </li></ul><ul><li>Testimonials (L. Johnson, Ann Arbor) </li></ul>
    28. 35. Places
    29. 36. adwords <ul><li>Most important listing service </li></ul><ul><li>Google Ads is $25/month </li></ul><ul><li>Tracking report (# visitors; # read site) </li></ul><ul><li>Ask how new patients found you </li></ul>
    30. 37. future; future
    31. 38. future; today <ul><li>QR Code (Quick Response Code) </li></ul><ul><li>Drive to website </li></ul>
    32. 39. THANK YOU! [email_address]
    33. 40. TECHNOLOGY BEHIND THE INTERNET AND SOCIAL COMPUTING, A.K.A., THE CLOUD
    34. 41. MAINFRAME
    35. 42. MAINFRAME
    36. 43. PERSONAL COMPUTER
    37. 44. PERSONAL COMPUTER
    38. 45. local area networks
    39. 46. local area networks
    40. 47. MOBILE
    41. 48. MOBILE
    42. 49. <ul><ul><ul><li>Mainframe </li></ul></ul></ul><ul><ul><ul><li>Personal Computer </li></ul></ul></ul><ul><ul><ul><li>Local Area Networks </li></ul></ul></ul><ul><ul><ul><li>Mobile </li></ul></ul></ul>evolution of computing
    43. 50. WHAT IS CLOUD COMPUTING?
    44. 51. It is not the cloud if... You only get updates every 4 years & ... ... it takes your IT folk 2 more years to install it. You purchase yearly software maintenance contacts. You worry about viruses. You have to be at your desktop to access your information. You lose your data when your laptop dies.
    45. 52. THANK YOU! [email_address]

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