The New Multi-Screen World       Understanding Cross-Platform Consumer Behavior       Majority of media consumption is scr...
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The New Multi-Screen World Study

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Understanding Cross-Platform Consumer Behavior.

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The New Multi-Screen World Study

  1. 1. The New Multi-Screen World Understanding Cross-Platform Consumer Behavior Majority of media consumption is screen-based 90% 38% of our daily media interactions are on smartphones of all media interactions are screen based Consumers move between multiple devices to accomplish their goals Popular cross device activities 90% of people use multiple screens sequentially 81% 67% 46% 43% Browsing Shopping Managing Planning a the Internet Online Finances trip Search is the most common way consumers continue from one device to another Television no longer commands our full attention 49 % with 77% of the times that a smartphone viewers watch TV, it is with another device 34 % with a PC/laptop Online shopping is a multi-screen activity Smartphones’ accessibility enables spur of the moment shopping 19% Planned 81% 67 of people have used Spontaneous % multiple devices sequentially to shop onlineSource: Google/Ipsos/Sterling, 2012

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