By Lynn Scheurell,
Business Visionary and Catalyst
Lesson One
 Are a ‘wisdom worker’ who makes a living by
selling what you know (or you want to);
specifically, coach, transformationa...
 What you do
 What you know
 Your intelligence
 Your skill
 Timing
 Luck
 Doing the stuff that drags you down
 Foc...
 Precarious
 Exciting
 Influential
www.ThoughtLeaderThinking.com
 If you are called to share what you know in
exchange for your livelihood, you MUST become
a Thought Leader!
 It’s essen...
I’ve always been ahead
of my time… 
www.ThoughtLeaderThinking.com
Being a leader in the area of
conscious business since
...
 How to know it’s time for you to take the
marketing edge through your business
 Your potential motivators
 Three thing...
 Before anything physical can exist, it begins as a thought form.
The thinker of the thought form – the entrepreneur – th...
 Entrepreneurs push the edges of their safety,
security and stability all the time.
 To be visible above the rest means ...
 See what could be different in your industry –
and nobody is talking about them.
 Tired of maintaining the status quo i...
 Leave a bigger footprint through business
(and industry).
 Change the future by sounding the alarm
about trends or fore...
1. New Solutions
2. Support
3. Accelerated Success
www.ThoughtLeaderThinking.com
 Building a Thought Leadership presence is a
systematic, strategic approach to connecting
what you know with the people w...
 Challenges the status quo
 Communicates your values to the masses
 Envisions the future
 Sparks epiphanies
 Navigate...
 To help more people?
 Change the future?
 Gain prestige and social status?
 Shape industry trends?
 Create innovativ...
1. You are the first contact with an idea, problem, situation
or opportunity.
2. Solving the situation requires one of the...
1. You are an original thinker either from scratch
OR applying a new spin on an existing solution.
2. You genuinely want t...
5. You make decisions from the ‘next level’.
6. Your thought leadership becomes an
integral part of your business brand.
7...
 Image
 Presence
 Industry focus
 Critical mass
 Standards, benchmarks and best practices
 Innovation
 An integrate...
www.ThoughtLeaderThinking.com
1. Create a tribe
2. Persuade intentional action
3. Cause transcendence beyond current comfort zone
4. Build collective em...
2. Meme That Matters
3. Meaningful Messaging
4. Mindful Marketing
5. Money Models
6. Momentum Mastery
7. Maestro It
www.Th...
 A series of six additional pre-recorded webinars,
complete with Learning Guides and bonus materials
and resources.
 Eac...
 Key identifiers of a thought leadership edge
through a significant meme (viral idea)
 5 requirements thought leadership...
 The real meaning of marketing and how most
entrepreneurs miss / mis-use it
 Examples of taking the edge through meaning...
 How to see trends
 8 process filters of mindful marketing:
 7 core soul needs within every person and
how they relate ...
 The business model of thought leadership
and how to accommodate it for existing
business
 How to package your intellect...
 3 stages that show a meme converting to a
movement
 Adult learning techniques as super fuel for
momentum
 Understandin...
 Your BIG thought leadership idea
 Evaluating your reputation / brand
management for insights
 How to design your thoug...
 As a wisdom worker, you MUST cultivate your
authority and presence through Thought
Leadership to capture the hearts and ...
A pre-recorded webinar series that includes
written Learning Guides and bonus materials.
As a result, you will know:
your...
This is a totally unique program – you won’t find
another that teaches this material specifically
for wisdom workers in bu...
“Successful thought leadership is about creating
exceptional content that provides insight into
business issues. That’s wh...
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Thought Leader Thinking: How To Cultivate Your Authority And Influence

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We are in a new economy. Business has shifted and, as a result, a key differentiator in business is to become a bonafide thought leader. Entrepreneurs are often thought leaders but don't think of themselves as such.

The reality is that before anything can exist, it begins as a thought form. The thinker of the thought form - in this case, you as the entrepreneur - then takes action to solve problems, generate options and create new business opportunities, relationships and revenues.

Leadership, by definition, deliberately causes people to take a particular action. In business, your success depends on people taking a particular action that will solve their problem and, in return, generate your revenues.

Thought Leadership goes one step further by thinking ahead of the curve and anticipating what's coming in your industry both to shape it and to provide innovative solutions.

But how does one actually become a Thought Leader, a person of influence and authority in their industry? There is a systematic and progressive paradigm of cultivated growth that, when embodied, can lead you to new heights of visibility through your work.

Watch and listen to this first lesson now of the Thought Leader Thinking Program at www.ThoughtLeaderThinking.com

~~~~
About Your Teacher

Making the most of human nature since 1998, Lynn M. Scheurell is an authority for conscious business. She works with entrepreneurs who desire to create intentional business success by connecting the dots between inner and outer beliefs and business expression. Changing the world starts by understanding motivations, inspirations and purpose first; in other words, changing the world starts within. Only then can real intensity be applied through strategic business models, systems and focused action to create conscious, and often dramatic, results. www.MyCreativeCatalyst.com

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  • Precarious – you’re a more visible target

    Exciting – you’re ahead of the curve guiding its pace and direction

    Influential – you’re causing people to take a particular action
  • New Solutions: as you see what’s coming before others, you clarify the possible scenarios, generate options and package new solutions.

    Support: by taking action to disseminate your curated thoughts through content and/or products and services, the resources and relationships you need to support your thought leadership positioning will show up.

    Speedier Success: as your clients go for it, they get results and you get appreciation, visibility and incentive to build momentum.
  • You are an original thinker, going against social conditioning to conform while being aware of marketplace conversations.

    You genuinely want to make a difference and desire to share your findings with others.

    You establish an industry standard of expertise, relevance and actionable innovation.

    You create new intellectual property based on your unique point of view and package it as “value” - actionable, practical, relevant and able to be systematized for replicable and scalable results.
  • You make decisions from the ‘next level’, doing things that others are only thinking about doing.

    Your thought leadership becomes an integral part of your business brand.

    You are ‘ordained’ by your marketplace (and beyond – as with the media) as the basis for leading best practices in your industry.

    You become a catalyst for positive development around the world.
  • Meme That Matters: You must have something to talk about that is significant, relevant and attractive to your tribe.

    Meaningful Messaging: Your language must be clear, concise, substantive and inviting for your tribe.

    Mindful Marketing: Your business must be attracting and serving the right niche to create not just engagement but entanglement.

    Momentum Mastery: Once your thought leadership position is established, it’s vital to facilitate, support and hold the vision for new possibilities as your tribe begins to take action.
  • Thought Leader Thinking: How To Cultivate Your Authority And Influence

    1. 1. By Lynn Scheurell, Business Visionary and Catalyst Lesson One
    2. 2.  Are a ‘wisdom worker’ who makes a living by selling what you know (or you want to); specifically, coach, transformational services specialist, infopreneur, speaker, author, seminar leader, trainer, business owner and others  Want to make a bigger difference in the world by helping more people.  Choose to present your solutions in a cohesive, structured way.  Desire an easier way to create relationships where clients are excited to work with you and happy to pay you what you’re worth. www.ThoughtLeaderThinking.com
    3. 3.  What you do  What you know  Your intelligence  Your skill  Timing  Luck  Doing the stuff that drags you down  Focusing on the same differentiators as everyone else in your industry www.ThoughtLeaderThinking.com
    4. 4.  Precarious  Exciting  Influential www.ThoughtLeaderThinking.com
    5. 5.  If you are called to share what you know in exchange for your livelihood, you MUST become a Thought Leader!  It’s essential to stand out in your market – Thought Leaders stand out in any industry.  To capture the hearts and minds of your market, you must have something to say and a way to say it with authority and presence.  Key Point: it’s impossible to blend in and still be a leader.  This is a step-by-step program on how to cultivate your authority and marketing edge through Thought Leadership. www.ThoughtLeaderThinking.com
    6. 6. I’ve always been ahead of my time…  www.ThoughtLeaderThinking.com Being a leader in the area of conscious business since 1998, I’ve lived the ‘bleeding edge’ of thought leadership in business personally. I do it because it literally pulls me out of bed in the morning – to help more people change the world by doing what they love and being paid for it.
    7. 7.  How to know it’s time for you to take the marketing edge through your business  Your potential motivators  Three things the edge provides you  Four key identifiers of a leading edge  Eight elements of thought leadership in business  How a leading edge converts through marketing to become a movement  The practical process of becoming a thought leader in your industry www.ThoughtLeaderThinking.com
    8. 8.  Before anything physical can exist, it begins as a thought form. The thinker of the thought form – the entrepreneur – then takes action to solve problems, generate options and create business opportunities and revenues. Thinking creates opportunity.  Leadership, by definition, causes people to take a particular action. In business, your success depends on people taking a particular action – via your leadership - that will solve their problem or meet their need and generate your revenues.  Thought leadership goes one step further by thinking ahead of the curve and anticipating what’s coming in your industry both to shape it and to provide innovative solutions.  This program can help take you from not knowing how to do this to consciously cultivating your authority and marketing presence through thought leadership. www.ThoughtLeaderThinking.com
    9. 9.  Entrepreneurs push the edges of their safety, security and stability all the time.  To be visible above the rest means being a potential target.  Kicks off biological protection mechanisms via the amygdale.  Potential Pitfall: You may believe the hype about you that others share in spreading your big idea. Your job is to honor the idea (not your hype) to de-escalate your biological response as a target. www.ThoughtLeaderThinking.com
    10. 10.  See what could be different in your industry – and nobody is talking about them.  Tired of maintaining the status quo in your industry.  Willing to risk taking what matters to you and making it public before validation arrives.  Recognize that it’s time to show up more powerfully through your business as a thought leader. www.ThoughtLeaderThinking.com
    11. 11.  Leave a bigger footprint through business (and industry).  Change the future by sounding the alarm about trends or forecasting challenges / opportunities.  Create a movement that engages possibility and incites people to go beyond their comfort zone. www.ThoughtLeaderThinking.com
    12. 12. 1. New Solutions 2. Support 3. Accelerated Success www.ThoughtLeaderThinking.com
    13. 13.  Building a Thought Leadership presence is a systematic, strategic approach to connecting what you know with the people who need to know it.  It’s about building your personal power and awareness, distilling and positioning your big idea with the right tribe, growing your leadership skills and refining your communications. www.ThoughtLeaderThinking.com
    14. 14.  Challenges the status quo  Communicates your values to the masses  Envisions the future  Sparks epiphanies  Navigates new solutions  Creates a bond through trust  Provides leadership through transformation  Educates on issues and opportunities Does this list excite you? If yes, you are a Thought Leader in the making!  www.ThoughtLeaderThinking.com
    15. 15.  To help more people?  Change the future?  Gain prestige and social status?  Shape industry trends?  Create innovative solutions?  Hang out with bigger ‘players’?  Make more money?  Fulfill your personal calling?  ??? Whatever is motivating you to become a Thought Leader, write it down now – you need to know your own motivations in order to inform your success later. www.ThoughtLeaderThinking.com
    16. 16. 1. You are the first contact with an idea, problem, situation or opportunity. 2. Solving the situation requires one of the following: ◦ experimental and/or innovative means of resolution, ◦ pioneering a new path, ◦ progressive solutioning, ◦ radical response, or, ◦ unconventional answers. 3. You are redefining buyer consciousness, expectations and utility of your solution. 4. Your leadership shapes trends as they come into awareness and mainstream acceptance. www.ThoughtLeaderThinking.com
    17. 17. 1. You are an original thinker either from scratch OR applying a new spin on an existing solution. 2. You genuinely want to make a positive difference. 3. You establish an industry standard of expertise, relevance and actionable innovation. 4. You create new intellectual property based on your unique point of view and package it as “value”. www.ThoughtLeaderThinking.com
    18. 18. 5. You make decisions from the ‘next level’. 6. Your thought leadership becomes an integral part of your business brand. 7. You are ‘ordained’ by your marketplace as the basis for leading best practices in your industry. 8. You become a Catalyst for positive development around the world. www.ThoughtLeaderThinking.com
    19. 19.  Image  Presence  Industry focus  Critical mass  Standards, benchmarks and best practices  Innovation  An integrated marketing position  Your legacy  AND… your business.  www.ThoughtLeaderThinking.com
    20. 20. www.ThoughtLeaderThinking.com
    21. 21. 1. Create a tribe 2. Persuade intentional action 3. Cause transcendence beyond current comfort zone 4. Build collective emotional intelligence 5. Assign language to the movement 6. Provide unifying targets for achievement 7. Develop a structure to celebrate www.ThoughtLeaderThinking.com
    22. 22. 2. Meme That Matters 3. Meaningful Messaging 4. Mindful Marketing 5. Money Models 6. Momentum Mastery 7. Maestro It www.ThoughtLeaderThinking.com To register now: www.ThoughtLeaderThinking.com
    23. 23.  A series of six additional pre-recorded webinars, complete with Learning Guides and bonus materials and resources.  Each session will teach deeper aspects of the thought leadership and authority cultivation process: 2. Meme That Matters 3. Meaningful Messaging 4. Mindful Marketing 5. Money Models 6. Momentum Mastery 7. Maestro It To register now: www.ThoughtLeaderThinking.com www.ThoughtLeaderThinking.com
    24. 24.  Key identifiers of a thought leadership edge through a significant meme (viral idea)  5 requirements thought leadership will require of you  7 thinking styles of thought leadership you can use to create your meme  4 ways to create a powerful thought leadership meme  5 frameworks to create paradigms for others as a thought leader  3 formulas you can use to help identify your marketing edge as a thought leader www.ThoughtLeaderThinking.com
    25. 25.  The real meaning of marketing and how most entrepreneurs miss / mis-use it  Examples of taking the edge through meaningful messaging in history  How to know your unique flavor of thought leadership  How to have confidence in your right to be a thought leader and convey that through your marketing  How to determine conversations happening in your market  3 levels of conversation to ‘own’ as a thought leader  How to create a meaningful marketing message www.ThoughtLeaderThinking.com
    26. 26.  How to see trends  8 process filters of mindful marketing:  7 core soul needs within every person and how they relate to creating a thought leadership movement  4 consumer voices and their buying triggers  The nuts and bolds of creating mindful marketing messaging  The formula to create your mindful marketing manifesto www.ThoughtLeaderThinking.com
    27. 27.  The business model of thought leadership and how to accommodate it for existing business  How to package your intellectual property as a product  Sequencing your actions for optimum productivity and results www.ThoughtLeaderThinking.com
    28. 28.  3 stages that show a meme converting to a movement  Adult learning techniques as super fuel for momentum  Understanding tribes (so you can lead one)  Leadership insights  Emerging communication techniques  How to identify centers of influence  How to develop a content development strategy  The role of media in creating a movement www.ThoughtLeaderThinking.com
    29. 29.  Your BIG thought leadership idea  Evaluating your reputation / brand management for insights  How to design your thought leadership strategy  Putting your team together to operationalize your thought leadership  Forms you can use to get traction in your thought leadership www.ThoughtLeaderThinking.com
    30. 30.  As a wisdom worker, you MUST cultivate your authority and presence through Thought Leadership to capture the hearts and minds of your potential clients.  You cannot blend in and be seen by your market.  There is a systematic way Thought Leaders think… and now you can do it too. www.ThoughtLeaderThinking.com
    31. 31. A pre-recorded webinar series that includes written Learning Guides and bonus materials. As a result, you will know: your Thought Leadership big idea, how to talk and create messaging around it,  how you need to show up to support it with your market, and, have your thought leadership strategy developed and ready for implementation. www.ThoughtLeaderThinking.com
    32. 32. This is a totally unique program – you won’t find another that teaches this material specifically for wisdom workers in business. www.ThoughtLeaderThinking.com *** If you aren’t sure yet if this program is for you, ask yourself : Are you willing to repeat the last of year of your business to get the same results you have now – or do you want greater visibility, to revolutionize your market and generate more revenues through your business? ;-) www.ThoughtLeaderThinking.com
    33. 33. “Successful thought leadership is about creating exceptional content that provides insight into business issues. That’s what makes executive buyers choose one firm over another.” ~ The Thought Leadership Marketing Equation Program Info At: www.ThoughtLeaderThinking.com www.ThoughtLeaderThinking.com

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