Human resource professionals are the first impression and motivating force for new and existing employees. Candidates’ and new hires’ opinions are often shaped by those first encounters (in person, by phone and online). What can HR do to enhance the corporate culture that marshals support from new and existing employees? Learn how industry leaders shape their companies’ culture, conversations and connections with their employees to become brand ambassadors. Hear case studies from Aon, Gallup, CME Group and Groupon.