Enhancing Your Storytelling Techniques Lynn Hazan Lynn Hazan & Associates www.lhazan.com
Please mute your audio! <ul><li>Hit *6 on your phone now if you haven’t already. </li></ul>
Watch the IABC presentation at SlideShare.net
Cues to listen for in upcoming story: <ul><li>Appeals to the 5 senses </li></ul><ul><li>The journey </li></ul><ul><li>The ...
The Kindness of Strangers
Why did I tell this story? <ul><li>Believable? </li></ul><ul><li>Relate to it? </li></ul><ul><li>Human element? </li></ul>...
Remember why storytelling is powerful… <ul><li>Narrative-paint pictures with words </li></ul><ul><li>Sticky in the brain <...
The Magic of Storytelling <ul><li>Create community </li></ul><ul><li>Shared experience-it’s alive </li></ul><ul><li>Establ...
Think of your audience’s needs <ul><li>Audience participation-drum roll please! </li></ul><ul><li>Entertainment vs. Edutai...
What’s the message? <ul><li>Ask yourself  why </li></ul><ul><li>How does relating this story help the company, department,...
Components of a Story <ul><li>Structure:  beginning, middle, end </li></ul><ul><li>Issue:  conflict, drama, problem </li><...
Techniques for In-Person Storytelling <ul><li>Tone of voice - avoid monotone-modulate </li></ul><ul><li>Facial expression,...
The Music of Storytelling <ul><li>Transitions </li></ul><ul><li>Pauses </li></ul><ul><li>Rhythm and tempo, repetition </li...
Your Storytelling Practice <ul><li>Practice makes perfect </li></ul><ul><li>Develop your own style </li></ul><ul><li>It’s ...
The Aha Moment:  How to Source Material <ul><li>Content is all around you  </li></ul><ul><li>Interview your execs </li></u...
Doug Stevenson’s Choices When Presenting in a One Hour Talk Part 1:  Funny and light - get a laugh and make a point  Part ...
Footsteps Activity
<ul><li>“ Our job is not to wow an audience.  Our job is not to blow them away.  Our job is not even to perform for them. ...
Resources:  Doug Stevenson: Story Theater   International [email_address] www.storytelling-in-business.com/newsletter   Do...
Go forth and tell! Lynn Hazan [email_address] www.lhazan.com 312.863.5401 Lynn offers workshops and performances. For more...
Upcoming SlideShare
Loading in …5
×

Enhancing Your Storytelling Techniques

8,593 views

Published on

Lynn Hazan's follow up presentation to the April IABC seminar, Transformational Communications.

Published in: Business, Spiritual

Enhancing Your Storytelling Techniques

  1. 1. Enhancing Your Storytelling Techniques Lynn Hazan Lynn Hazan & Associates www.lhazan.com
  2. 2. Please mute your audio! <ul><li>Hit *6 on your phone now if you haven’t already. </li></ul>
  3. 3. Watch the IABC presentation at SlideShare.net
  4. 4. Cues to listen for in upcoming story: <ul><li>Appeals to the 5 senses </li></ul><ul><li>The journey </li></ul><ul><li>The hero </li></ul>
  5. 5. The Kindness of Strangers
  6. 6. Why did I tell this story? <ul><li>Believable? </li></ul><ul><li>Relate to it? </li></ul><ul><li>Human element? </li></ul><ul><li>How did it feel to be a listener? </li></ul>
  7. 7. Remember why storytelling is powerful… <ul><li>Narrative-paint pictures with words </li></ul><ul><li>Sticky in the brain </li></ul><ul><li>Predisposed to remember </li></ul><ul><li>If it’s memorable, it works </li></ul><ul><li>You are more likely to repeat it </li></ul><ul><li>In over-stimulated world, we help focus </li></ul><ul><li>Discipline of listening </li></ul>
  8. 8. The Magic of Storytelling <ul><li>Create community </li></ul><ul><li>Shared experience-it’s alive </li></ul><ul><li>Establish rapport & relationship </li></ul>
  9. 9. Think of your audience’s needs <ul><li>Audience participation-drum roll please! </li></ul><ul><li>Entertainment vs. Edutainment </li></ul><ul><li>How they learn - visual, auditory, kinesthetic </li></ul>
  10. 10. What’s the message? <ul><li>Ask yourself why </li></ul><ul><li>How does relating this story help the company, department, agency? </li></ul><ul><li>What’s the purpose? (Model best practices, inspire action, feeling of pride, etc.) </li></ul><ul><li>Lessons learned </li></ul>
  11. 11. Components of a Story <ul><li>Structure: beginning, middle, end </li></ul><ul><li>Issue: conflict, drama, problem </li></ul><ul><li>Character: staff, CEO, client </li></ul><ul><li>Location: at work, school, on the road </li></ul><ul><li>Time: day, night, holiday, season </li></ul><ul><li>Resolution: happy ending or not </li></ul>Think of the 5 Ws
  12. 12. Techniques for In-Person Storytelling <ul><li>Tone of voice - avoid monotone-modulate </li></ul><ul><li>Facial expression, gestures, posture </li></ul><ul><li>Eye contact </li></ul><ul><li>Don’t hide behind the podium </li></ul><ul><li>The uncrowded stage: you own the space </li></ul>
  13. 13. The Music of Storytelling <ul><li>Transitions </li></ul><ul><li>Pauses </li></ul><ul><li>Rhythm and tempo, repetition </li></ul><ul><li>Integrate with music </li></ul><ul><li>Appeal to the five senses </li></ul>
  14. 14. Your Storytelling Practice <ul><li>Practice makes perfect </li></ul><ul><li>Develop your own style </li></ul><ul><li>It’s okay to make a mistake </li></ul><ul><li>Rehearse in front of the mirror </li></ul>
  15. 15. The Aha Moment: How to Source Material <ul><li>Content is all around you </li></ul><ul><li>Interview your execs </li></ul><ul><li>It’s a process, step by step </li></ul><ul><li>Success breeds success </li></ul><ul><li>Top-down and bottom-up </li></ul><ul><li>Walk around management style </li></ul>
  16. 16. Doug Stevenson’s Choices When Presenting in a One Hour Talk Part 1: Funny and light - get a laugh and make a point Part 2: Cerebral and instructional - make sense and make a point Part 3: Serious and emotional - make them feel and make a point; might be challenging
  17. 17. Footsteps Activity
  18. 18. <ul><li>“ Our job is not to wow an audience. Our job is not to blow them away. Our job is not even to perform for them. Our job is simply to connect to them, in such a way that they’ll connect to the story we tell.” </li></ul><ul><li>Doug Lipman </li></ul>
  19. 19. Resources: Doug Stevenson: Story Theater International [email_address] www.storytelling-in-business.com/newsletter Doug Lipman 

 Doug@storydynamics.com www.storydynamics.com Subscribe for free newsletter - (888) 446-4738
  20. 20. Go forth and tell! Lynn Hazan [email_address] www.lhazan.com 312.863.5401 Lynn offers workshops and performances. For more info, please contact Lynn.

×