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SA Medical Specialist Online directory and medical website designers

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Please see our road map to building your website - no matter where you practice in South Africa or abroad - contact lynell@samedicalspecialists.co.za - 021 424 6181

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SA Medical Specialist Online directory and medical website designers

  1. 1. planning & research STEP 02 information gathering STEP 01 design STEP 03 search engine optimisation STEP 05 development & content STEP 04 maintenance & online representation STEP 06 CONTACT lynell@samedicalspecialists.co.za • +27 (0)21 424 6181 • patrick@samedicalspecialists.co.za +27 (0)21 424 9056 • Medical Directory: www.samedicalspecialists.co.za Portfolio Website: www.samedicalwebsitedesign.co.za We Design and Develop Websites that Work for You In association with SA Medical Web Design and SA Medical Specialists & Health Practitioners
  2. 2. www.samedicalwebsitedesign.co.za www.samedicalspecialists.co.za Welcome to SA Medical Website Design, your medical website & online representative specialists. We are a dedicated team of professionals who work closely with a broad range of specialists in the medical industry. Our clients include doctors, healthcare professionals, and medical companies or organisations. We build and develop medical websites for specialists looking to grow their online presence and broaden the scope of their businesses. We offer a range of services including web design and development, professional copywriting, graphic design, website hosting, domain registration, search engine optimisation, and online marketing. We also offer professional printing services, and can assist with both online and printed branding requirements. We are South Africa’s only online Medical Specialist Directory and Specialist Medical Web Design and Development Company. We own our own online medical directory and build stand-alone medical websites for a range of reputable professionals in the industry. As the only company of our kind in the country, we have a unique, unrivalled insight into the online medical field. Our team is committed to helping our clients to strengthen and grow their online presence and marketing efforts. The websites we create are effective at reflecting specific brands, and they can be used to market your medical practice to a wide online audience. Every day, people search for products and services online – having a website means that your practice can be found by a growing number of potential patients, as well as your current client base. We provide all the services necessary for your medical practice to have optimal exposure, whether you need a website developed from scratch, or if you are looking to improve an already existing platform, and our extensive directory boasts between 50 000 and 60 000 visitors every month. Besides web design and development, we provide an extensive range of additional services, including domain registration, website hosting, search engine optimisation and online marketing. We also provide professional graphic design services for medical specialists looking for high-quality marketing materials, as well as other branding requirements, both digital and printed. It’s no secret that a strong, professional online presence has become increasingly important in every industry. The medical industry is no different. A website is a highly practical tool when it comes to reflecting your company’s brand, and can be used to effectively market your medical practice to an online audience. More and more, people are using the Internet to search for products and services online, and having an easy-to-navigate and functional website means that your practice can be found by a growing number of potential patients. We also pride ourselves on providing our clients with high-quality copy for their websites. Professionally written copy is essential when it comes to boosting search results, making sure you reach your target market, and improving your rankings for specific keyword searches. Our team will help you find the perfect voice for your brand, with an emphasis on accessible content. The information on your site needs to be comprehensive and include up-to-date information about your particular products and services. Medical copywriting is a very specific skill and it is important that your clients can properly connect with the content they see on your website. Whether you are a well-established medical practice, or just starting out in the industry, our affordable website hosting solutions are structured to cater for your unique needs. We know that it is important for your website to be online at all times and it is essential that your visitors experience fast loading times. It is also important that your website is able to load quickly on multiple platforms, as people are starting to search online from mobile devices more and more. We offer medical specialists a range of packages, which allows for considerable growth in clients, online presence and profits. Please don’t hesitate to contact us about our different package options, and to chat to us about making your site compatible on a range of platforms. We have designed and developed over 300 websites for medical professionals and have been in the web design and development industry since 1994. We started out with our own medical directory website and have since branched out into developing websites specifically for medical specialists. Our website design and development services include: In association with SA Medical Web Design and SA Medical Specialists & Health Practitioners
  3. 3. SERVICES Search Engine Optimisation Our team offers professional Search Engine Optimisation as part of our website development services. It is becoming increasingly important to be found online and to stand out from one’s competitors. What is Search Engine Optimisation? Having a well-developed website is a helpful tool with which to connect with one’s client base, and to market services and products to new and existing customers. Search Engine Optimisation (SEO) is an essential element for every website. It allows search engines to effectively index content and ensures that your website is easy to find online. Proper Search Engine Optimisation helps to effectively promote your brand online. Why is SEO important? A strong online presence is an essential part of increasing your client base through online searches. We help to create and manage online brands, and are happy to assist with the development of this online presence. Our SEO strategies mean that patients are able to search for specialists according to a chosen area, and we are proud of our results in increasing specialists’ client bases. Our team works with a broad range of medical specialists to create and manage online brands. This allows specialists the opportunity to promote their practices and develop their social presence. All of our websites are developed specifically with Search Engine Optimisation in mind – this means that they are much more likely to found in online searches. A wide range of current and potential patients are able to find your practice when they search online for specialists in their area. This is very helpful in finding new patients on a regular basis. Whether you manage your own practice, or are in charge of marketing a medical practice, hospital or other institution, our team is able to create, develop and grow the ideal online presence for your unique brand. Search Engine Optimisation Research Our team conducts search engine research specifically aimed at optimising websites for a broad range of medical specialists in South Africa. We make sure that your online presence reaches its full potential so that your business can be easily found with search engine results. What is search engine research? Our search engine research is done through a four step process that provide you with research necessary to assist with your content. The keyword research process works in the following way: 1. We ask the client for a detailed list of their services or procedures. 2. We conduct key phrase research from a tool provided to us from Google. This provides us with a list of phrases that were commonly searched for about those services in the last 12 months. 3. The client then checks this list to make sure the key phrases are correct. 4. The key phrases are then written into the content of the website. This will enable us to position your site on Google in order for site to be easily found. This is key with the ranking of your website and making your site search engine friendly. Why is it important? As more and more people use the Internet to search for products and services, it has become increasingly important for medical specialists to have an online presence. If your potential patients are searching for particular phrases, you want to ensure that they are in your content so that they can find your website via those phrases. The key phrases will also be inserted within the Meta tags of the code to ensure that the SEO follows throughout each page on your website. It is essential that your website provides the best possible service to your patients, and this includes having all the information they need readily available to them. A well designed website will ensure that they are able to find what they need, and very importantly, that they are able to contact you with ease. While medical websites need to look good, they also need to provide all the necessary information to potential and current patients in an accessible way. www.samedicalwebsitedesign.co.za www.samedicalspecialists.co.za In association with SA Medical Web Design and SA Medical Specialists & Health Practitioners
  4. 4. Our team specialises in providing medical specialists with the website design they need, as well as the professional copywriting, marketing and search engine research that they need. Copywriting Our team at SA Medical Specialists Website Design offers high-quality, professional writing services with a particular focus on effective Search Engine Optimisation. Our writing services are ideal for those looking for effective SEO for their website, or simply as an additional marketing strategy for their brand. Copywriting is also the best way to make the most out of a new website, as it is an effective way of adding your own unique voice to your online brand. Why is copywriting important? Carefully crafted copy is essential when it comes to optimising search results, making sure you reach your target market, and improving your rankings for specific keyword searches. We will also help you find the perfect voice for your brand, with an emphasis on clear, concise and accessible content. As a medical specialist, it is important that your patients can find you online with ease. The information on your site needs to be comprehensive and include information about your particular services. Search Engine Optimisation is crucial for your marketing success, and this begins with well-written copy. Good quality copy is also vital when it comes to standing out from your competitors, as well as portraying a professional brand image. Copywriting can be used to ensure that you reach your target audience, so that you can focus your products and services at specific patients or website visitors. Medical copywriting is a very specific skill that is aimed at promoting your unique brand in a way that is professional, as well as accessible. It is important that your readers are exposed to informative information, and that your clients can connect with the content they see on your website. Website Hosting Our team at SA Medical Specialists Website Design offers professional web hosting to a range of medical specialists around the country. Our hosting services are affordable and reliable and we pride ourselves on providing high-quality support for your website and online brand as a whole. Website Reporting From a marketing point of view, websites are pointless if you don’t know what is happening on them, how they are performing and whether or not you are actually getting business from the website. That’s why at SA Medical Specialists, we supply our clients with the insight and knowledge to see and understand what’s happening on their websites and where their business is coming from. What is website reporting? We track our websites via Google Analytics, which is a service that allows us to track and report on your website’s traffic. How does it work? Once your website is built we add tracking to the site so that we can monitor its activity. This is key for you to see how many people are coming to your website and which pages they are visiting. We can also monitor if anything happens to your website, and if any issues occur that we can rectify them. Why is website reporting so important? It is essential that your practice is visible online, so that current and potential patients can easily access your products, services, and information. We provide our clients with both desktop and mobile user reports that provide the following information: • Tracks users • Tracks phrases being used • Tracks the countries users are coming from • Tracks which pages are being visited Website reporting services will allow you to constantly monitor your progress and make any necessary improvements. How often should website reporting be conducted? Once a month our clients receive two types of reports (desktop and mobile devices) that we generate from Google. This provides a breakdown of what has happened to the website during the month. www.samedicalwebsitedesign.co.za www.samedicalspecialists.co.za In association with SA Medical Web Design and SA Medical Specialists & Health Practitioners
  5. 5. Once a year we review all our websites to see if the functionality, SEO and security are up to date. If we think anything needs to be improved, we send through an email to inform the client of our recommendations. This will allow you to take the guess work out of your website when it comes to making important decisions about your website. Online Marketing Our team specialises in online marketing for a wide range of medical specialists throughout the country. We pride ourselves on our ability to create high-quality, functional websites and ensure that each medical practice gets the online presence it needs. What are the different types of online marketing? A medical website is very useful for practitioners who would like their information to be accessible to their patients 24 hours a day. There are a number of types of online marketing, including: 1. Blog This type of website is regularly updated and is written in a conversational style to engage with readers. New material can be added often to keep it up-to-date and relevant. 2. SEO SEO allows search engines to effectively index content and ensures that your website is easy to find online. Proper search engine optimisation helps to effectively promote your brand online. 3. Social Media Social media platforms include Facebook, Twitter and Google+. These platforms add real value to customers and are an ideal medium with which to interact with fans and followers, as well as to share new, relevant content. 4. AdWords Google Adwords is a pay-per-click (PPC) form of marketing service provided by Google, which allows you to create adverts on the right hand side of the search results, as well as on certain websites. Google Adwords campaigns are highly effective in widening a company’s audience. 5. Online Directories These websites offer information about businesses and individuals, and are a very useful way to improve your company’s visibility. They allow patients to find your information more easily, and can be useful in growing your client base. Why is online marketing important? Our online marketing services ensure that your medical practice has the best online exposure possible – this means that your practice is more likely to appear in online search results, and will be exposed to a broader range of potential clients. All of these is very helpful for medical professionals looking to considerably expand their business. The combination of a well-designed website and a solid online marketing strategy will allow you to develop and grow your business effectively. Graphic Design & Printing Our team at SA Medical Specialists Website Design provides graphic design services for a broad range of medical specialists who require professional designs for their marketing materials, websites and other branding elements. We offer design services that are tailor-made to fit each brand’s unique needs – from printed materials to online marketing campaigns. What services do we provide? We offer a wide range of design services, which are ideal for medical professionals looking for assistance in growing their brand. We offer the following graphic design services: • Marketing material • Company stationery • Business cards • Calendars • Envelopes • Invoice books • Letterheads • Notepads • Booklets • Brochures • Medical files • A range of design projects that require a professional touch. www.samedicalwebsitedesign.co.za www.samedicalspecialists.co.za In association with SA Medical Web Design and SA Medical Specialists & Health Practitioners
  6. 6. Google Adwords What do we do? We provide professional Google AdWords services to a broad range of medical specialists looking to improve their online marketing and brand exposure. Google serves as an ideal platform from which to harness the marketing potential of the Internet. Online marketing can take many forms, and Google is the perfect platform to benefit from. With literally millions of searches being done every hour, the Internet has huge potential to offer medical specialists throughout South Africa the opportunity to harness the power of this enormous marketing platform. What is Google AdWords? Google Adwords is a Pay-Per-Click (PPC) form of marketing service provided by Google, which allows you to create adverts alongside the search results, as well as on certain websites. Google Adwords campaigns are highly effective in widening a company’s audience, and can be used to get significant results for medical specialists looking to promote their products and services online. How can we help? The medical field is highly competitive, so our team of professionals helps to conceptualise clear, well-planned and executed marketing strategies for professionals in the industry. We create, manage and optimise online marketing efforts, and this in turn helps to promote brands to new clients, and boost profits. What else can we do? As well as managing your Google AdWords campaigns, we can also help you to set up, and manage, a number of other online marketing and web development services. We work closely with each client to ensure that your business has a successful online presence, and we are able to come up with unique solutions for every need and budget. Social Media With over a billion people using social media today, professionals cannot afford to overlook these platforms. The team at SA Medical Specialists Website Design specialises in social media marketing for a broad range of medical specialists. What do we do? Our team manages, grows and optimises the social media presence of businesses. We can also design social media profiles from scratch – an ideal option for medical practitioners who are brand new to the world of social media and online marketing. We pride ourselves on our ability to grow and optimise Facebook pages and Twitter accounts for our clients by adding real value to their platforms and connecting with their patients. Constant, relevant interaction with fans and followers is key to an effective media marketing campaign. Testimonials Dr Jason Crane – www.capetownorthopaedic.co.za Looking back, I can honestly say that the turning point when my business became successful and met my expectations was when SA Medical Specialists designed and marketed my practice online. The design team managed to create the look and feel of a website that is professional as well as warm and enticing. Once my website was up and running my business increased by over 60 percent, all due to online exposure. Most importantly their search engine optimization ensures that my website comes up in the top three hits on any search. My business would not be what it is today without them. Dr Peter Naudé – www.entspecialist-capetown.co.za Good service. The team is very professional and know how to best place you for maximum exposure. I initially underestimated the importance of good advertising, marketing and accessibility but working with SA Medical Specialists has paid off and hugely contributed to the growth of my company. Dr Stadler Kirsten – www.shoulderandelbow.co.za I am delighted by how quick and effective my website was made to appear high up on the on search engine hit lists when searching different keywords on my site. It was set up simple and user friendly and I appreciate the willingness of your staff to see to it that my requests regarding the working of my site was met. Furthermore I feel your tariffs and terms are reasonable and would certainly recommend SA Medical Specialists to my colleagues. Dr. Vijendranath - www.witbankgynaecologist.co.za Many clients contact me through my website and I can feel my practice improve considerably. Thanks for your help. www.samedicalwebsitedesign.co.za www.samedicalspecialists.co.za In association with SA Medical Web Design and SA Medical Specialists & Health Practitioners

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