What is PR?
“…a strategic communication
process that builds mutually
beneficial relationships
between organizations and
their publics....
= AWARENESS
5%
37.5
7.5
AWARENESS ≠ OUTCOMES
So What?!
Business goals
Focused strategies
4 key components
The Right Message
The Right Audience
The Right Time
The Right Channel
Validate
Think differently
THINK | DIFFERENT[LY]
http://thinkdifferently.ca
lyndon@thinkdifferently.ca
647.773.2677
@THINK_Lyndon
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
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I have an MVP. Now What? An introduction to lean PR [including Video]

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The tried and tested PR 'awareness' programme doesn't work for startups. Here I explain why, and how entrepreneurs can create focused campaigns that deliver tangible results to their business. I've included a video at the end of the deck of a presentation I gave on this topic.

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I have an MVP. Now What? An introduction to lean PR [including Video]

  1. 1. What is PR?
  2. 2. “…a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”* *Public Relations Society of America http://www.prsa.org/AboutPRSA/PublicRelationsDefined
  3. 3. = AWARENESS
  4. 4. 5%
  5. 5. 37.5
  6. 6. 7.5
  7. 7. AWARENESS ≠ OUTCOMES
  8. 8. So What?!
  9. 9. Business goals
  10. 10. Focused strategies
  11. 11. 4 key components
  12. 12. The Right Message
  13. 13. The Right Audience
  14. 14. The Right Time
  15. 15. The Right Channel
  16. 16. Validate
  17. 17. Think differently
  18. 18. THINK | DIFFERENT[LY] http://thinkdifferently.ca lyndon@thinkdifferently.ca 647.773.2677 @THINK_Lyndon

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