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Brand Profile 2016_email2

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Brand Profile 2016_email2

  1. 1. 1 BRAND PROFILE
  2. 2. 2 A return to your natural balance, supporting the skin’s opportunity to renew itself. RENCHIA DROGANIS
  3. 3. 3 Africology is the leading natural, eco friendly and holistic spa and skincare company in South Africa. Its success has gone well beyond South Africa’s borders and the brand is now available across the world, including Belgium, France, UK and the USA. We offer a luxury natural and eco-friendly product range, fragranced with only pure essential oils and manufactured to the highest standard. All Africology products uplift the mind and body in a positive therapeutic way and are used in the holistic Africology spa treatments, which are influenced by traditional African wisdom and Reiki techniques. WE offer a full spa service, from setting up and managing spas to developing unique treatments and training spa therapists. We believe knowledgeable and motivated therapists are the key to offering a great spa experience to customers. We offer first class staff training with special focus on educating therapists on the benefits of natural ingredients and how they interact with body and mind. Above all, we are an ethical brand committed to fair-trade, while respecting the earth and supporting local communities. All products are 100% natural and bio-degradable which benefits your body and mind as well as the environment. THE AFRICOLOGY STORY
  4. 4. 4 Here at Africology, we strive to create artisan blends that are devoid of harmful chemicals. We make it our mission to find a preservation system that is aligned with Nature’s intelligence. We have come to learn that a product with superior therapeutic actives cannot be preserved with just an essential oil. It certainly can play part of a synergistic blend – but it is not the only form of preservation. (how we preserve our blends – click into here to read- then and the copy already written for the RX Booklet With this we also don’t mislead by claiming to be preservative-free, because it is not possible for a natural plant active to stay fresh for more than 48 hours. What we don’t use in our products are harsh chemicals that are also known carcinogens. THE AFRICOLOGY WAY Life is a journey, and wellness is the most important driving force behind our energy and ability to pursue our most authentic lives.
  5. 5. 5 Our product formulations and spa treatment offerings are inspired by the wisdom of Africa’s traditional healers and celebrate Africa’s vibrant heritage, communities and plant life. You can be assured each product is 100% natural, free from any potentially harmful chemicals that disturb the body’s hormone balance. Research has shown that many chemicals – including parabens – mimic the hormone oestrogen when entering the body, which has been linked to health problems which include cancer. Africology believes in ingredients that are pure, naturally active and work in harmony with the body, rather than chemical additives that may harm one’s health. Therefore, every product in the Africology range is the result of extensive research, intuitive blending and careful sourcing. Each ingredient is chosen for its efficacy in combating aging, improving the skin’s own defences and purity. PRODUCTS & TREATMENTS
  6. 6. 6 It is our ethos that authentic skincare must support your biology, your being and all of who you are. TRULY NATURAL Many so called natural brands use nature-identical ingredients, which are falsely preserved natural extracts, which the body does not recognise and therefore processes incorrectly. This often leads to toxic build-up in the fatty tissues, as this is where the body stores substances it cannot process. This build up has been linked to cancer. Instead, Africology only uses bio-identical ingredients in its products and these are safe and easily processed by the body. Our preservative system is the milk enzyme lactoperoxidase, which is designed to maintain the integrity of our products while fighting infection and degradation. It is a very expensive ingredient, but we will use only the best to ensure the health of our clients through clean and powerful formulations.
  7. 7. 7 With this, we don’t only show gratitude for what the Earth is supplying us, but we respect its future resources. RENCHIA DROGANIS Founder & CEO
  8. 8. 8 Our story is one of devotion and passion. It is due to this passion that Renchia has often been considered a botanical alchemist, her soul devoted to kindness and serving with consciousness. We had humble beginnings, a beginning that was forged when experience met vision and initiative was taken. Our CEO, Renchia Droganis, is an experienced metaphysical and reiki counsellor. She has worked with many victims of South Africa’s difficult past, using her experience as a massage therapist and aromatherapistto healtheir pain through therapy and self-empowerment exercises. Renchia had a vision to create something that would help people without harming, something that was kind and holistic to the earth, something that was free from deceit. This ‘something’ was Africology. OUR FOUNDING STORY
  9. 9. 9 Africology believes that great products can only go so far towards creating radiance: we believe that by respecting the individual, the planet and animals, we can create something special. OUR FOUNDING STORY Since early 2000, Africology began operating from a small kitchen in Johannesburg, with the Droganis family working together to create products. Renchia’s very first clients were The Mount Grace spa, The Gary Player health spa, Elisabeth Brand and Fordoun. She then continued to apply her creativity to new ranges, and developed an amenity lifestyle range for The Gran d hotel in Plettenberg bay and a body line for Elliot Ndlovu. Africology has grown to feature in some of the best hotels and spas in the world. Our success has grown well beyond South Africa’s borders and the brand is now available across the globe.
  10. 10. 10 There is a scent distinct to Africology, one that has its roots tracing back to the days when Renchia used to do healing work in her studio. It is often instantly recognized by people when near an Africology spa or store. Many have tried to copy it, yet the spirit of her soul is embedded in that scent, and imitators can never replicate the magic of her intentions. Together with with her son Christos, she continues to create exquisite fragrance blends for private labels and hotels. Today, all four of her children have a part to play in the business. Collectively, they are inspired to formulate luxurious, natural and eco-friendly products, fragranced with only pure essential oils. Her kitchen that was once used to manufacture her products has now evolved into her very own manufacturing facility. All Africology products are manufactured to the highest standards. All products are 100% natural, uplifting the mind and body in a positive, therapeutic way. All products are biodegradable, which benefits your body and mind as well as the environment. OUR FOUNDING STORY
  11. 11. 11 When the skin is exposed to nature’s harsh elements - including sun, cold and wind – our skin is even more prone to dehydration and ageing, which is why it is so important to use the right products to help protect the skin and keep our complexion looking radiant. Using nearly twenty different antioxidants and a variety of antiinflammatory and hydrating ingredients, Africology has created a powerful anti-aging range that will help rejuvenate the skin, while slowing down the aging process. All of our products are backed by full toxicology reports, as we export to the UK and EU, and have met all requirements with regards to safety and testing. Based on extensive research, and backed by skin-patch testing, Africology products are safe, effective and work in harmony with the body. In addition to our own Africology range, we are also able to produce own-labelnaturalproductranges for spas,hotels and salons on request. BELIEFS & LIFESTYLE Africology products and treatments have been designed to combat the two most damaging factors to the skin, dehydration and aging.
  12. 12. 12 OUR WORLD FOOTPRINT
  13. 13. 13 Safari and bush lodges SAFARI STOCKISTS
  14. 14. 14 These include spa’s and salons. premium stockists
  15. 15. 15 Life is a journey, and wellness is the most important driving force behind our energy and ability to pursue our most authentic lives. RENCHIA DROGANIS
  16. 16. 16 Pure distilled plant oils also known as aromatherapy oils have a gentle yet effective ability to work therapeutically on emotions. Traditionally only used via massage, Africology artistically blends combinations of oils to gently fragrance formulations whilst contributing to general well-being. Treatment protocols, aligned with the effects of pure essential oils used on the body, bring balance to body and mind. Aromas have a powerful effect as they go straight to the part of the brain that stores memories and elicits emotions. We acknowledge the power of smell to invoke memories of a place once so calm, peaceful yet so empowering. Now your daily skin and body treatments can do more good than just feeding the skin. It is a way of living harmoniously, evoking a smell that brings balance to the mind. AROMATHERPY When using our products it is our wish for you to return to that place once known but forgotten.
  17. 17. 17 Our retail range is hugely cost-effective when one considers both the efficacy and minimal application. A facial range can last up to eight months, costing as little as a few rands a day to ensure smooth, nourished and fragrant skin. Africology caters for skin, body, hair and lifestyle, with a wide range of products all containing clean, carefully sourced ingredients. An uncomplicated and ethical variety of products offers the consumer the best in skincare, combining luxurious aromatherapy oil blends with effective natural ingredients. Our products have won many beauty awards, including a Fairlady Best of Beauty Award 2010 for the Anti-Oxidant Serum, Bath Soak and Body Butter. RETAIL PRODUCT RANGE
  18. 18. 18 Our spa products and treatments work well in packages, ranging from couples’ treatments to day care treatments for pregnant clients. PROFESSIONAL & SPA PRODUCTS Our products are cost-effective as small amounts go a long way in treatments. We offer competitive treatment costings when one considers the luxurious and high-cost nature of our ingredients. We offer everything a spa needs, from skincare and body to hands and feet while innovating new products and ingredients each year. Africology-only spas will be launch pads for any new products that we bring out. All of our products come either in recyclable plastic or dark/ coloured glass to ensure that shelf life is extended as far as possible. Our products have an almost non-existent allergy rate, and only encounter nut and essential oil allergies, both of which we have catered for.
  19. 19. 19 Africology has taken much time and carried out much research to find powerful natural ingredients that not only indulge the senses but also work actively on the skin to produce effective results. Africa has many wonderful indigenous medicinal plants and herbs that are of great benefit to the skin, body and mind as a whole. It was important for Africology to harness the amazing properties of such plants, naturally, and formulate the perfect combinations for effective skin and body care. It has become our passion to share these amazing benefits with the rest of the world. NATURAL ACTIVES USED HYPOXIS (African Potato) Hypoxis is also known commonly as the African potato.It is full of sterols and sterolins which are helpful in the treatment of acne, eczema, psoriasis, skin cancer, arthritis, and prostate enlargement. • Boosts immune system • Anti-inflammatory • Great antioxidant • Proven to help fight cancer due to content of sterols and sterolins ROOIBOS Rooibos is full of essential minerals - calcium, copper, iron, magnesium manganese, potassium, sodium and zinc • Anti-inflammatory • Anti-bacterial • Mild sunscreen • AHA’s • Potent anti-oxidant and antiageing • Soothing, relieves irritations ALOE FEROX These actives are rich in nutritional and healing compounds and minerals, amino acids, lipids and monosaccarides (basic carbohydrate that transports energy for living cells), phytosterols, vitamins E , B, C and zinc • Healing and soothing, great for irritation or sunburn • Anti-inflammatory • Reduces scar tissue • Psoriasis, eczema, burns • Facial edema • Natural oxygenator • Replenishes lost moisture • Natural astringent MARULA Marula oil is rich in antioxidants and essential fatty acids. It creates a protective coating on the surface of the skin and is a very stable oil, having a high resistance to oxidative rancidity • Hydrating, prevents trans-epidermal water loss • Heals skin tissue • Reduces redness • Anti-oxidant
  20. 20. 20 We use a synergistic blend of Hypoxis, Rooibos, Aloe Vera and Ferox for its anti oxidant,anti-inflammatory, oxygen stimulating properties that powerfully invigorates the skin’s immune system whilst pure marula oil deeply hydrates and maintains the skin’s integrity. SUPER ACTIVES Acetyl-L-Carnitine is central to the production of cellular energy as it triggers the breakdown of fats into fatty acids inside our fat cells. • Creates activity in the cells to turn fat into energy • Breaks down fat without losing water in cells, keeping them healthy CoensUbiquinone: (Coenzyme Q10 ) is an anti-oxidant which supports the natural defence mechanism against the damaging effect of free radicals, particularly the lipid peroxidation of the skin. • Antioxidant Acetyl-L-Carnitine DMAE (dimethylaminoethanol) Alpha Lipoic Acid Vitamin E Amiox Vitamin F Forte Coenzyme Q10 Vitamin A DMAE (dimethylaminoethanol) is an antioxidant and anti-inflammatory that is essential in the communication between neurotransmitters from nerve to muscle. Therefore it stimulates nerve and muscle function to assist with muscle tone and help to prevent sagging. • Anti-inflammatory • Antioxidant • Improves muscle tone Repairsdryskinandscalpandrestoresnatural skin barriers. It reduces transepidermal water loss and restores shine and moisture to hair. • Strengthens hair and nails • Restores shine and glow to skin • Consists of fatty acids • Linoleic acid • Reorganizes impaired lipids barrier Alpha Lipoic Acid is a potent antioxidant that eliminates free radicals and has the ability to recycle other antioxidants as well. It is also an important co-factor in the production of cellular energy, and when not present in sufficient quantity in the body, muscles begin to shrink and the skin’s energy is diminished. • Potent antioxidant • Anti-inflammatory • Boosts energy production at a cellular level Vitamin A stimulates cell regeneration as well as increased cell metabolism, and smoothes the skin by strengthening the skin’s elasticity • Antioxidant • Stimulates cell regeneration • Stimulates cell metabolism Tocopheryl acetate: (Vitamin E) is a very powerful anti-oxidant, which promotes a better and younger-looking appearance of the skin. Protects the skin from internal metabolic processes and also detrimental external factors. • Anti-oxidant • Helps reduce UV light damage A natural antioxidant that stabilises products and prevents oxidation. Sourced from rosemary and stabilised in sunflower seed oil. • Non-irritatant
  21. 21. 21 Below is a list of harmful ingredients used most commonly used in skin and body care products. Africology chooses to remain free from these casonogenic ingredients. HARMFUL INGREDIENTS Sodium Laureth Sulphate Parabens (Butyl Parabens, Methyl Parabens, Propyl Paraben) Propylene Glycol EDTA And Disodium EDTA Phenoxyethanol Artificial perfume (parfum) Coumarin Petrolatum EDTA, DMDM Benzyl Alcohol Disodium EDTA Methylchloroisothiazolinone
  22. 22. 22 Although we formulate with botanicals – we are not vegan. Our love for bees & the work they do to sustain earth & its existence is captured in our balms. BOTANICAL FORMULATION
  23. 23. 23 Africology honours the Earth in all we do. Part of our environmental responsibility includes avoiding the use of any chemical fertilizers and pesticides when growing and harvesting ingredients. We apply this policy not only to our own farm (where we grow African potato, roses and lavender), but to every single supplier we work with. All Africology suppliers abide by a code of ethics to ensure that no harm is done to the soil, making it last for many generations to come. We also work hard to recycle water wherever possible, and all Africology products are perfectly biodegradable, preventing any contamination of earth or water. AFRCIOLOGY SOIL
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  25. 25. 25 It is our ethos that authentic skincare must support your biology, your being and all of who you are. COMMUNITY UPLIFTMENT Our Skills Transfer project is designed to teach under privileged men and women Africology therapy and retail protocols so that they can work in and someday own their own salon or spa. This is a much more lasting and rewarding contribution to the community than just donating money, as it is turned into a vital tool to empower someone, and also their family, through increased income. Since inception africology has succesfully trained over 100 previously disadvantaged women in the art of massage.
  26. 26. 26 We capture the healing essences of Africa to bring you skincare with the primary goal of stimulating the body’s innate healing processes and inhibiting aging naturally. TREATMENTS Our bodies can be seen as a reflection and printout of our emotional world. The shoulder muscles are commonly recognized as reservoirs of tension, for example. The movements of energy massage provide a counter-pressure thattends to dissipate tension, freeing it to be converted into energy. Africology Holistic Spas focus on balancing body, mind & spirit. We acknowledge that by relieving stress through the use of massage, one is able to focus on what matters, thus leaving you feeling more relaxed and energized to face life and all the gifts it has to offer. This is why we simply will not use any artificial fragrances in our products, only natural plant essential oils.
  27. 27. 27 To make the unique Africology spa experience and products available to a wider audience. People are able to purchase their favourite Africology products in a unique environment and enjoy a selection of Africology treatments, from a rejuvenating full-body massage to a relaxing manicure in one of the treatment rooms. Keeping in mind the muscular and nervous systems’ need for release and balance, it is our wish for our clients to have exceptional experiences in our spa. By using our own product lines we ensure that pure, clean products are used on your skin. OUR SPA & STORE PORTFOLIO Africology believes that change starts with the consciousness of one person, and that through education and example, we can be part of the change the world so desperately needs.
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  29. 29. 29 We believe that therapists should embrace the artistry and potential of their position to become both wellness advisors and healers. TRAINING Africology training involves discussion and theory around trends in the beauty and health industry, ensuring that therapists are well informed regarding dangerous chemicals and new therapeutic concepts. Our training courses involve reiki, discussions on ethical beauty and what it means to be a therapist. The Africology way of training is designed to motivate and uplift therapists, and helps round out their schooling with further advice on prolonging their careers through better posture and sales skills.
  30. 30. 30 GIFTING RANGE Africology offers more than just spa-quality products for skin and body. we also offer a lifestyle range as well as accessories for spas. Africology Rooibos Teas Africology Scented Candles Herbal Gift Bags Eye Pillow Aromatherapy Burner & fragrance Africology Gift boxes AFRICOLOGY LIFESTYLE KIDS CARE BATH ROBES DIFFUSERS Crystals
  31. 31. 31 KIDS SPA All Africology treatments are designed to create balance and harmony, especially our children’s treatments. We have created our own range of children’s spa products, naturally fragranced with fun vanilla and strawberry scents. Our spas also offer spa parties, a special way to celebrate no matter the age! Each party includes treatments and party packs. Our party packs are void of sugar and artificial colouring and flavourings, as it is our wish for children to be aware of healing and wellbeing. Contact your favourite Africology spa to book for your little one’s next special event.
  32. 32. 32 • Space design • Interior design • Operational systems • Equipment/product procurement • Staff procurement • HR service development • Pre-opening management • operational training and implementation • The creation of signature treatments • Quality management SPA SETUP & CONSULTATION
  33. 33. 33 SPA SETUP & CONSULTATION Spa design and set-up service advise on how to use the space to the best of its potential, helping you create a new and exciting spa destination. From interior design, liason with architects to create the best possible space, procurement and instillation of all furniture and equipment, point of sale materials. Rejuvenate an existing spa space Along with this service, we provide we provide stories, themes and general visuals to match your vision, treatment design and signature. we can offer various services to get you up and running. We offer turnkey solutions to new developments. Our design team is aligned with the ideal spa layout and functionality, which are key elements in securing a financial return on investment. Drawing on over a decade of successful spa management all over South Africa and beyond, our expertise includes all aspects of spa creation, development and management. Our love of detail and dedication to your success sets Africology apart from all other spa service providers.
  34. 34. 34 SPA SETUP & CONSULTATION Management Contract We step in to run the spa including all management and operational functions, trained africology therapists, implemenation of our standards and service protocols. There are various ways that this can be structured to suit your needs. Full Turn Key Solutions leave it up to the experts. If you need a spa facility as part of your hotel or group we can work with you to help grown your brand in alignment with Africology. We will create a concept integrated with your brand, and handle all aspects of the design and set up through to running of the spa to ensure it is a profitable aspcet of your business. We create clear portfolios of income/expense statements with projections in order to realize a return on investment with our spa development plan. Coupled with improved design, layout and additional service offerings, we are able to renew and rejuvenate sacred spaces.
  35. 35. 35 SPA SETUP & CONSULTATION we create custom spa settings and bespoke treatments as per our clients needs. conceptually these are crafted & created so that each spa location is a different unique and memorable experience.
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  37. 37. 37 HOTEL AMENITIES A sensory blend of African plants and oils perfectly harmonised to rejuvenate and renew. Guests can truly experience our shared African heritage in the comfort of their room. Aligned with sustainable eco-practices, hotel guests can now have a spa in the room experience. Our in- house manufacturing capacity allows us to ensure that you have an uninterrupted supply of stunning amenities products.
  38. 38. 38 All Africology suppliers abide by a code of ethics to ensure that no harm is done to the soil, making it last for many generations to come. BOTANICAL FORMULATION
  39. 39. 39 MEDIA & AWARDS Africology believes that change starts with the consciousness of one person, and that through education and example, we can be part of the change the world so desperately needs. CONSUMER AWARDS bestof beauty WINNER 2011 2010 winner! best of beauty CONNECT SUPPOR T CELEBRATE!WWW.FAIRLAD Y.COM•CONNECTSUPPOR T CELEBRATE!WWW.FAIRLAD Y.COM • FAIRLADY
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