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Role of Mass Media in Lithuania   combating discrimination   Big and exceptional role
Liberal mass media – power Nr. 1            in Lithuania• Liberal – but a bit...?• Powerful – but with prejudices and  ste...
Media (publicity) as the most      effective unofficial sanction•   Warning•   Fine (30 – 600 euros)•   Demand to stop dis...
Positive trends:• + news• + active journalists• + 1 page• + big attention• + specialization• + well known law of Equal tre...
Negative trends:• - big gap in complaint statistics (cities – towns)• - gap between central and regional media• - problems...
4 steps of information and its impact• message  news  attitude  behavior• message  news  behavior  attitude
• Press release: to send to all newspapers,  radios and TVs, or to one “appropriate”?
• The Office of the Equal Opportunities  Ombudsman shall provide information to  the press or other media about the  inves...
• Research: publicity makes harmful impact  both to a victim and a violator
• Real trainings for journalists – mission  impossible?• Europear award/contest for journalists: for  diversity against di...
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Role of mass media in Lithuania
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Role of mass media in Lithuania

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Role of mass media in Lithuania

  1. 1. Role of Mass Media in Lithuania combating discrimination Big and exceptional role
  2. 2. Liberal mass media – power Nr. 1 in Lithuania• Liberal – but a bit...?• Powerful – but with prejudices and stereotypes too?• State wants to control it• Subservience to mass taste?• No elite newspapers, prevailing tabloids
  3. 3. Media (publicity) as the most effective unofficial sanction• Warning• Fine (30 – 600 euros)• Demand to stop discrimination• Recommendation• …
  4. 4. Positive trends:• + news• + active journalists• + 1 page• + big attention• + specialization• + well known law of Equal treatment• + slighter radical tone, less skepticism and irony??• + attention to gender issues (“positive, neutral, ignorant and negative” grounds of discrimination in mass media)• + “to be continued” stories// “I’ll be back”// “I want go deeper in this story”• +2/3 or more journalists are women (possibility?)
  5. 5. Negative trends:• - big gap in complaint statistics (cities – towns)• - gap between central and regional media• - problems in legislation• - lack of solidarity• - reduced means• - ombudsman office in Vilnius, no regional branches• - education (confusion in understanding what exactly discrimination is)• - opinion: only feminists and homosexuals need equal opportunities• - only complaints are interesting for mass media (projects, intentions?)• - “one lady said” journalism (leakage of information)
  6. 6. 4 steps of information and its impact• message  news  attitude  behavior• message  news  behavior  attitude
  7. 7. • Press release: to send to all newspapers, radios and TVs, or to one “appropriate”?
  8. 8. • The Office of the Equal Opportunities Ombudsman shall provide information to the press or other media about the investigation of a complaint relating to violation of equal rights only subject to the consent of the complainer• This is not clear and enough at all• Mass media in sexual harassment cases
  9. 9. • Research: publicity makes harmful impact both to a victim and a violator
  10. 10. • Real trainings for journalists – mission impossible?• Europear award/contest for journalists: for diversity against discrimination
  11. 11. Thank you!

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