Are you tasked to develop a launch plan or a fully integrated B2B marketing plan to drive leads? Are you new to B2B marketing and unsure of best practices and/or the sales process?
If so, consider asking yourself these 10 questions before developing tactics. These are some of the high-level areas to think through to help ensure your B2B marketing communications plans are smart and set up for success. It's derived from: Beginner's Checklist for the Corporate B2B Marketer at http://goo.gl/c1bdVV
About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value