This Infographic shows considerations for organizing a B2B marketing organization with two functions (Corporate Marketing and Field Marketing) to manage the work...while using vendors and agencies for support.
See blog post for a complete narrative on this concept: How to Organize a B2B Marketing Department: http://www.lydiamarketingconsulting.com/1/post/2013/06/how-to-organize-a-b2b-marketing-department-infographic.html
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