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Sample
B2B Marketing Department
MARKETING ORGANIZATION

MARKETING DIRECTOR

FIeld
marketing
function

corporate
marketing
...
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INFOGRAPHIC: Sample B2B Marketing Department Organization Chart

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This Infographic shows considerations for organizing a B2B marketing organization with two functions (Corporate Marketing and Field Marketing) to manage the work...while using vendors and agencies for support.

See blog post for a complete narrative on this concept: How to Organize a B2B Marketing Department: http://www.lydiamarketingconsulting.com/1/post/2013/06/how-to-organize-a-b2b-marketing-department-infographic.html

About Lydia's Marketing & Communication Consulting Services:
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INFOGRAPHIC: Sample B2B Marketing Department Organization Chart

  1. 1. Sample B2B Marketing Department MARKETING ORGANIZATION MARKETING DIRECTOR FIeld marketing function corporate marketing function Sales director marketing / Sales support manager Webmaster/Online Marketing Manager Content/Communications Manager sales events Web channel Brand guidelines Targeted campaigns for sales reps CRM Social media policies Marketing automation Website content Analytics Blog content SEO/SEM Press releases Social media channels Sales communications vendors / agencies tradeshows support for the team crm support / training Lead nurturing Design Media buys Research Marketing automation Website support Campaign development Video production Content production Email and Newsletters Presentations Employee communications Lydia’s Marketing & Communication Consulting Services Lydia Vogtner P: 415-672-1870 E: lydia@lydiamarketingconsulting.com Practical, no-nonsense, fast, and affordable virtual marketing consultation and support www.lydiamarketingconsulting.com

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