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This overview is for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be strategic, smart and thoughtful about what they say and write so that they stand out from the competition.
Visit the blog post for more context and the full narrative: http://goo.gl/s4iT7A
About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing, messaging and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value