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BEST PRACTICES:
A GLOBAL GUIDEBOOK FOR
LINGANG CITY DEVELOPMENT
Diego Benitez, Gauri Jumde, LeMel Lindsey, Luxi Hong
NYU C...
In November 2014, the NYU Capstone team was commissioned by the
China Center for Urban Development (CCUD) to conduct an ex...
Lingang, a city born within China’s recent wave of rapid urbanization,
enjoys many development advantages, including a wel...
Lingang’s Dishui Lake (a man-made circular lake forming the city
center) radiates into three concentric bands with residen...
Surrounded by Dishui Lake, vast areas of public green spaces, well-
paved avenues and streets, and modern architecture, fu...
LIVABILITY
 
“There is no logic that can be superimposed on the city;
people make it, and it is to them, not buildings, th...
During its inception, the Navy Pier
was envisioned by its architect, Daniel
Burnham, as one of several projects
aimed to i...
SUSTAINABILITY
 
“Planned Densification is a process for implementation
of locally-appropriate levels of density over time...
Reykjavik, Iceland: City Densification Initiative 
During the economic boom of 2005-2007
Reykjavik initiated widespread su...
TOURISM
 
In many places of the world, good tourism planning triggers
a series of overlapping changes within a city, promo...
Sotteville-lès-Rouen, France: Street Arts
Through a municipality initiative, Sotteville has
incorporated street art as a k...
BRANDING
“Unless you’ve lived in a particular city or have a good reason
to know a lot about it, the chances are that you ...
In the 1980s, Medellín was known as the
world capital of cocaine under the influence
of Pablo Escobar. During the period k...
photo credits
cover: http://www.cntraveller.com/, Flickr of “`
Toshio ‘”
page 2-3: Heiner Leiska,
page 4: Adam Cathcart,
p...
Authored by NYU Capstone Consulting Group:
Diego Benitez
Candidate for Master of Public Administration
International Speci...
Capstone Booklet Final
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Capstone Booklet Final

  1. 1. BEST PRACTICES: A GLOBAL GUIDEBOOK FOR LINGANG CITY DEVELOPMENT Diego Benitez, Gauri Jumde, LeMel Lindsey, Luxi Hong NYU CAPSTONE CONSULTING TEAM
  2. 2. In November 2014, the NYU Capstone team was commissioned by the China Center for Urban Development (CCUD) to conduct an extensive research assignment examining Lingang’s development pattern as an emerging satellite city within Shanghai’s Pudong District. The goal of this research was to carry out an analysis of current conditions and offer a compendium of case studies that identify common trends and best practices suited to resolving challenges identified by the NYU Capstone Team. Introduction
  3. 3. Lingang, a city born within China’s recent wave of rapid urbanization, enjoys many development advantages, including a well-established road infrastructure, close proximity to Shanghai, improved air quality, expansive green land, open space, and access to the Yangshan Deep Water Port and Shanghai’s Free Trade Zone. However, after nearly 10 years of development, the city struggles to attract permanent residents and remains largely void of inhabitants. 2
  4. 4. Lingang’s Dishui Lake (a man-made circular lake forming the city center) radiates into three concentric bands with residential, commercial and business districts located in each respective band. A network of roads and residential clusters separates these bands. The lake functions as a gathering point and a central geographical location forming the identity of the city and offering residents, and tourists alike, an environmental reprieve from the urban haste of central Shanghai. The city is easily accessible by road, water, rail and air. All of which plays an important role in attracting future investment. In addition, Lingang’s newly built infrastructure adds significant value to potential residents. 3
  5. 5. Surrounded by Dishui Lake, vast areas of public green spaces, well- paved avenues and streets, and modern architecture, future residents of Lingang will find the city an appealing alternative to the overcrowded nature of neighboring Shanghai. The unique design of Dishui Lake, the Lotus Hotel (Crowne Plaza Hotel) and the China Maritime Museum add a distinct characteristic to the Lingang experience. A look into other cities and how they have solved urban issues in Livability, Sustainability, Tourism and Branding will help Lingang gain insight for its future development.   Case Studies: Global Lessons for Lingang in LIVABILITY TOURISMSUSTAINABILITY BRANDING 4
  6. 6. LIVABILITY   “There is no logic that can be superimposed on the city; people make it, and it is to them, not buildings, that we must fit our plans.”            -Jane Jacobs The Death and Life of Great American Cities   Livability refers to an urban area’s quality of life and its living conditions. This may include a diverse number of community aspects such as but not limited to increased economic development, accessibility, diversity, education, cultural amenities, sustainable infrastructure and the facilitation of environments where residents can centrally work, play and eat. 5
  7. 7. During its inception, the Navy Pier was envisioned by its architect, Daniel Burnham, as one of several projects aimed to increase the recreation and public engagement of the city’s natural resources. Situated on Chicago’s Lake Michigan shoreline, the Navy Pier’s function has gone through several iterations including commercial use, naval training, an education forum, an entertainment space and a location for public gatherings. Today the Navy Pier continues to serve the city as one of the most successful public infrastructure projects in the United States, drawing over 8 million annual visitors.   Establishing a public works infrastructure could efficiently utilize Lingang’s existing resources as a platform for development and civic engagement. As the case study highlights, a waterfront project along Lingang’s Dishui Lake would provide numerous activities for tourist and residents and establish a venue for community engagement and interaction. Chicago, USA: Navy Pier
  8. 8. SUSTAINABILITY   “Planned Densification is a process for implementation of locally-appropriate levels of density over time, in key locations, allowing market supply and demand to coevolve. Indeed, density in these key locations can sustain lower density elsewhere in a municipality.” -planneddensification.com 7
  9. 9. Reykjavik, Iceland: City Densification Initiative  During the economic boom of 2005-2007 Reykjavik initiated widespread suburban development projects, however these low rise and spread-out developments became unpopular with local residents and remained largely unfinished during the subsequent 2008 economic crisis. Currently, Reykjavik’s Municipal Plan proposes progressive initiatives to increase density in the capital city while reducing its overall carbon footprint. The densification strategy provides an option to accommodate growing populations without encouraging urban sprawl and promotes efficient, transit oriented and sustainable urban development. Reykjavik’s densification plan can be viewed as a guideline to promote the Lingang’s long-term sustainable development. Cities across China are facing considerable strains on their infrastructure as migration patterns see rural dwellers drive growth in large and medium sized urban centers. Reykjavik’s Municipal Plan promotes upward development as opposed to traditional fragmented and dispersed development patterns, thereby conserving arable land and concentrating consumption of local resources.
  10. 10. TOURISM   In many places of the world, good tourism planning triggers a series of overlapping changes within a city, promoting sustainable and balanced local development. The goal for tourism planning varies according to a given location. In the case of Lingang, the aim of tourism planning is to drive local economic development, increase livability and attract visitors with the prospect of encouraging future residents. 9
  11. 11. Sotteville-lès-Rouen, France: Street Arts Through a municipality initiative, Sotteville has incorporated street art as a key strategy for tourism and cultural development. Started in 1998, the Atelier 231 has been established as one of the first production sites for street art in France. Motivated by the vision of providing access to art and culture to everyone, Atelier 231 was created to fulfill artists and local residents’ desire for art and performance, promote urban heritage and preservation, and generate people’s interest in local culture. The objective has been to make the street arts initiative a participatory project where citizens are involved in its planning and implementation. The art experiment in Scottville successfully drives local tourism and increases resident’s social bonds to each other, and to the city, by participating in community art projects that celebrate urban culture. The strategy is highly applicable to a new city like Lingang, with a wealth of city youth seeking for outlets of expression. As Lingang’s population grows, a community project of this scope can help to reinforce a collective identity and strengthen the social fabric of the city. An open and accessible artistic site has the potential to encourage regional visitors and promote tourism that engages in the creation of art as well as setting the stage for future forums, festivals and attractions.
  12. 12. BRANDING “Unless you’ve lived in a particular city or have a good reason to know a lot about it, the chances are that you think about it in terms of a handful of qualities or attributes, a promise, some kind of story. That simple brand narrative can have a major impact on your decision to visit the city, to buy its products or services, to do business there or even to relocate there”. -Simon Anholt 11
  13. 13. In the 1980s, Medellín was known as the world capital of cocaine under the influence of Pablo Escobar. During the period known as La Violencia (The Violence) the city was one of the most dangerous places in the world. All of this came to an end with his death Escobar in 1993. Today Medellín is a thriving city that is fast becoming a tourist destination with innovative architecture and a thriving art and cultural scene. The Festival of Flowers gathers national and international visitors to witness a parade of flower arrangements showcased by local and regional residents competing for a grand prize in bouquet design. During the Festival of Lights, churches, buildings, parks and the Medellin River are adorned with a dazzling display of Christmas designs attracting millions of tourists throughout the Christmas season. Among Medellin’s international festivals and fairs include a Film Festival, Poetry Festival, Jazz Festival and Horse Fair providing the city with a multitude of forums to raise awareness of its brand among a growing audience. Indeed, the city’s urban transformation is bringing new attention to a once ignored region. Medellin, Colombia
  14. 14. photo credits cover: http://www.cntraveller.com/, Flickr of “` Toshio ‘” page 2-3: Heiner Leiska, page 4: Adam Cathcart, page 5: TripAdvisor, openbuildings.com, page 6: tallshipwindy.com, page 7: tallshipwindy.com, Mike Waterson Images Limited, http://www.placesonline.com/north_ america/united_states/illinois/chicago/photo_ detail.asp?filename=42819_chicago_navy_pier, page 8: https://exploringangobservingcities.files. wordpress.com/2013/07/img_0687.jpg, www. claus-in-island.de, http://farm3.staticflickr.com/28 55/8917652968_480c137f8e_b.jpg, page 9: http://www.cauxcorico.com/ As a case study, Medellin offers an exploration of a regional brand showcasing its culture and history through interspersed annual festivities. Lingang’s current and future events should serve as forums to raise its image and build upon successful campaigns. While the city continues to grow and flourish, local policies can consider making use of public events while highlighting the city’s profile as an alternative green space offering residents and visitors alike a reprieve from Shanghai’s urban turmoil. photos-de-viva-cite-2009-a-sotteville-les- rouen-2245.html page 10: www.cauxcorico.com/wp-content/ uploads/viva-cite-2009-photo.JPG, page 11: Artonik-©-Chedly, Jim Coubart, Jim Coubart, © Photo Anne Lacaud, http://9px.fr/, page 12: https://bogotasurgery.files.wordpress. com/2013/08/photo-32.jpg, page 13: http://daringplanet.com/wp-content/ uploads/2014/03/panorama-medellin-colombia. jpg, David Ríos, oto Source: Oasis Culture, vhttp://contactohoy.com.mx/feria-de-las-flores- de-medellin-cierra-con-tradicional-desfile- silleteros/, RAUL ARBOLEDA / AFP/Getty Images, page 14: www.cntraveller.com/
  15. 15. Authored by NYU Capstone Consulting Group: Diego Benitez Candidate for Master of Public Administration International Specialization Robert F. Wagner Schol of Public Service Class of 2015 Gauri Jumde Candidate for Master of Urban Planning International Specialization Robert F. Wagner Schol of Public Service Class of 2015 LeMel Lindsey Candidate for Master of Urban Planning International Specialization Robert F. Wagner Schol of Public Service Class of 2015 Luxi Hong Candidate for Master of Public Administration International Specialization Robert F. Wagner Schol of Public Service Class of 2015

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