The PROsumer Research Roadmap

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The PROsumer.NET research roadmap presented by Emanuele Carpanzano, European Footwear Technology Platform at the final PROsumer.NET conference in June 2013 in Brussels

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The PROsumer Research Roadmap

  1. 1. Emanuele CarpanzanoResearch Priorities for Consumer Goods:the PROsumerNET Roadmap
  2. 2. 2011 2012 2013European Consumer Goods Research InitiativeNetworking European Technology Platforms addressing Design-basedConsumer Goods Industries and Related Research and Technology FieldsWeb communitycreationFirst Round ofExpert workshopsSecond Round ofexpert workshopsFirst Questionnaire fortargeted expertsFirst validationof the DriversFinal ValidationMeetingState-of-the-Art analysisAnalysis of the main Socio-Economic paradigmsProposal of Futurescenarios in theCG sectorPreliminary selection ofTechnological objectives PROsumerNETRoadmapSingle interviewswith industry expertsThe roadmapping activities development
  3. 3.  Analyzes the major changes in the consumer goods area ​​Provides the possible response to face future scenarios Identifies the main cross-sectoral technical objectives Identifies the time horizon to implement technical objectives Identifies the research prioritiesThe ProsumerNET roadmap
  4. 4. The ProsumerNET framework
  5. 5. Roadmap DevelopmentGeneral Driversclassification forthe market and thesocial changesClassification ofthe strategic keytechnologyobjectivesScenarios SelectionSelection and Time Horizon forthe Technology objectives forthe DB consumer goods sectorIdentification of thetechnology areaswhich can berelevant for theConsumer GoodssectorsPROsumerNETcommunityvalidationIdentification of the keytechnology and research areasIdentification of possible supportactionsResponse to scenariosMARKETANDSOCIALDRIVERSTECHNOLOGYSOLUTIONSRESEARCHAREASSUPPORTACTIONSSelection of thekey businessdrivers whichare relevant forthe DBconsumer goodssectorSelection of thekey socialdrivers whichare relevant forthe DBconsumer goodssector
  6. 6. Scenarios Selection• Higher demands and new socio-cultural values• “The person” in brand man. and marketsegmentation• Industrial processes management major thancreativity• Radical technological innovation• Coexistence of “intangible” motivatedconsumption• Prevalence of online and mobile commerce• Permanent analysis of consumer andretailers to incorporate in productdevelopment and marketingRadicaltechnologicalinnovationHighdegreeofenergytechnologydevelopmentPrimaryimportanceofinnovationandcreativityExperimentationwithnewmaterialsHighinnovationinproductsGlobalandcooperativelyorientedR&D&Istrategy• “Tangible” aspects of consumptionpredominate• “Physical and visual contact key in buyingprocess• Less Asian consumers, more Asian firms• Knowledge-based economy• Main providers: traditional distributionchannels• Conservative commercial offers• Incremental technological innovation• Deterrence to resource efficienttechnologiesTepid EconomicGrowthRobust Economic Growth
  7. 7. Roadmap DevelopmentGeneral Driversclassification forthe market and thesocial changesClassification ofthe strategic keytechnologyobjectivesScenarios SelectionSelection and Time Horizon forthe Technology objectives forthe DB consumer goods sectorIdentification of thetechnology areaswhich can berelevant for theConsumer GoodssectorsPROsumerNETcommunityvalidationIdentification of the keytechnology and research areasIdentification of possible supportactionsResponse to scenariosMARKETANDSOCIALDRIVERSTECHNOLOGYSOLUTIONSRESEARCHAREASSUPPORTACTIONSSelection of thekey businessdrivers whichare relevant forthe DBconsumer goodssectorSelection of thekey socialdrivers whichare relevant forthe DBconsumer goodssector
  8. 8. Key drivers for new consumption trendsNew consumersSophisticated needs Service adaptation Product Self DesignCost based selectionIntuitive and simple use«Urban» needsSustainable Life styleFunctions for the healthand the well-beingCultural and emotionalAspects
  9. 9. Roadmap DevelopmentGeneral Driversclassification forthe market and thesocial changesClassification ofthe strategic keytechnologyobjectivesScenarios SelectionSelection and Time Horizon forthe Technology objectives forthe DB consumer goods sectorIdentification of thetechnology areaswhich can berelevant for theConsumer GoodssectorsPROsumerNETcommunityvalidationIdentification of the keytechnology and research areasIdentification of possible supportactionsResponse to scenariosMARKETANDSOCIALDRIVERSTECHNOLOGYSOLUTIONSRESEARCHAREASSUPPORTACTIONSSelection of thekey businessdrivers whichare relevant forthe DBconsumer goodssectorSelection of thekey socialdrivers whichare relevant forthe DBconsumer goodssector
  10. 10. Key drivers for future businessFuture CompaniesMarketSegmentationProduct-ConsumerInteractionPersistent GlobalizationDigital portability andopen source technologyuseIntegration of «invisible»TechnologiesIncreased TechnologycooperationRelevance of newcommunication andinterface channelsResource andmaterial scarcity –New energy sourcedevelopmentsBrand Equity New advancedmaterials and
  11. 11. Roadmap DevelopmentGeneral Driversclassification forthe market and thesocial changesClassification ofthe strategic keytechnologyobjectivesScenarios SelectionSelection and Time Horizon forthe Technology objectives forthe DB consumer goods sectorIdentification of thetechnology areaswhich can berelevant for theConsumer GoodssectorsPROsumerNETcommunityvalidationIdentification of the keytechnology and research areasIdentification of possible supportactionsResponse to scenariosMARKETANDSOCIALDRIVERSTECHNOLOGYSOLUTIONSRESEARCHAREASSUPPORTACTIONSSelection of thekey businessdrivers whichare relevant forthe DBconsumer goodssectorSelection of thekey socialdrivers whichare relevant forthe DBconsumer goodssector
  12. 12. Technology Objective 13 Technology objectives have been identified Each of them involves specific social and market challenges togheter withspecific research areasTechnology objectives for the DB consumer goods sector
  13. 13. The PROsumerNET Technology objectivesSustainabilityperspectiveTechnology push Business demandConsumerperspective
  14. 14. The PROsumerNET Technology objectivesSustainabilityperspectiveTechnology push Business demandConsumerperspective
  15. 15. The PROsumerNET Technology objectivesSustainabilityperspectiveTechnology push Business demandConsumerperspective
  16. 16. The PROsumerNET Technology objectivesSustainabilityperspectiveTechnology push Business demandConsumerperspective
  17. 17. General rating for Technology Objectives
  18. 18. Time Horizon
  19. 19. General Driversclassification forthe market and thesocial changesClassification ofthe strategic keytechnologyobjectivesScenarios SelectionSelection and Time Horizon forthe Technology objectives forthe DB consumer goods sectorIdentification of thetechnology areaswhich can berelevant for theConsumer GoodssectorsPROsumerNETcommunityvalidationIdentification of the keytechnology and research areasIdentification of possible supportactionsResponse to scenariosMARKETANDSOCIALDRIVERSTECHNOLOGYSOLUTIONSRESEARCHAREASSUPPORTACTIONSSelection of thekey businessdrivers whichare relevant forthe DBconsumer goodssectorSelection of thekey socialdrivers whichare relevant forthe DBconsumer goodssectorRoadmap Development
  20. 20. Major Research areas of interventionPRODUCT/SERVICE DESIGN&DEVELOPMENTADVANCED PROCESSES AND CONTROL SYSTEMS2020Virtual Reality (VR), Augmented Reality (AR) to assess final product performances and functionsNew smart approach to assess and select the total impact of a product - (DFS, GD, ED)Complete and holistic simulation of product chain from producer to final user - From virtualFlexible design tools to enhance creativity in fashion design and rapid mokupTools to incorporate Cultural content in new productsDesign methodologies for special categories - UniversalDesign and interpret the emotions - Tools for Emotional2014 2015 2016 2017 2018 20192D/3D CAD – PDM technologies for consumer product development integrating end-of-pipeSectoral CAD-PDM technologies integrating standards for Life Cycle Assessment, LCC and Ecodesign2020Information Design and communication related to products (E-accessibility)Assuring variety, functionality to consumer and simplicity in production – Design for simplification / ModularTools for Rapid design & fast global market launchesTool for Co-creation and Web technologies for Collaborative designDedicated Tool for ergonomics simulation and design assuring best fit solutions2014 2015 2016 2017 2018 2019Manufacturing for advanced composite materials and componentsEnergy and material reduction by adaptive equipment and optimizationIntelligent cooperative automation supporting flexible, small batch/ craftSFF technologies : Additive/Subtractive flexible ManufacturingRapid and massive prototyping of industry product seriesCooperative and self learning machines - human-robot interactive cooperationAutomatic finishing processes (polishing, decoration) , Automatic 3D printed (laserReusable global interoperable equipment - Plug and Produce components forSimulation and Emulation in Manufacturing : Virtual production and Manufacturing modeling2014 2015 2016 2017 2018 2019 2020Smart and Digital Factories: Robotic and ICT for manufacturing, sensorized processesTools for real-time in-situ sustainable management of factoriesSurface engineering and coating tecniques- Advanced printing processes, Spray use,Software tools to obtain zero defect and High precision manufacturingNew multifunctional production systems for manufacturing and assembly/disassemblyDecision support methods including economic/technical risk analysis20202014 2015 2016 2017 2018 2019
  21. 21. Major Research areas of interventionCONSUMER INTEGRATIONNEW MATERIALS AND COMPONENTS20202014 2015 2016 2017 2018 2019Semantic Web technologies for consumer-needs and product-features Matching.Smart communication system between consumers and firmsAdvanced Web shop and web functionalitiesReal-time Web-based collaboration technologies - cooperative applications for sharing informationAnthropometric and user Data Processing AnalysisWeb technologies for data mining and consumer profilingAdvanced scanning Technologies and New ubiquitous and smart scanning devicesSmart Product packagingNew physical shops conceptsTools for Virtual Try on and virtual quality test for design,Ubiquitous Total Tracking & Tracing of productTools for virtual organization networkStandard in communication in B-to-B and B-to-C environment2014 2015 2016 2017 2018 2019 2020Materials with reduced environmental impact through life cycle;Advanced electronic components - Invisible elements - Electronic miniaturization2014 2015 2016 2017 2018 2019 2020New advanced High performing materials by Natural and bio-based materialsComponents with localized high/advanced performancesRecyclable materials and components - Reusable partsSmart/intelligent systems to respond to environmental changesSensoring elements and communication elements2014 2015 2016 2017 2018Easy customizable partsMaterials for Health - Bioresorbable, Bioactive and Biocompatible materials;Tools for predictive modeling through the full life cycle, including lifetime prediction and health impactTechnology portability trough advanced components2019 2020
  22. 22. Major Research areas of interventionNEW BUSINESS MODELSKNOWLEDGE MANAGEMENT20202014 2015 2016 2017 2018 2019Transfer of product-chain performance value in product features recognized by consumerMethodologies for partner selection and supply chain monitoringStreamline Planning & ExecutionManagement of the customer experience - New customer Relationship management conceptsIntegration of Business and Social value by valuable service conceptsMarketing Brand Management2020Control and management of the whole product life cycleTechnology for Business AnalyticsInnovative methodologies for strategic vision (customer profile building, service network design, technology partnerIntelligent Sales and Retail managementTools supporting E-business models for consumer good sectors2014 2015 2016 2017 2018 201920202014 2015 2016 2017 2018 2019Analytic approaches in business and innovation managementNetworks for innovation constantly involving results from R&D projectsTools for Strengthening of the Creative potentialResearch management in service areasKnowledge Transfer Partnerships – Inter-firm partnership and Research–firms partnership2014 2015 2016 2017 2018Methodologies for Rapid Knowledge TransferMethods to benchmark and capture explicit and tacit knowledgeTeam Diversity managementCollaborative tools to link knoweldge needs and worker skill and TrainingLearning factories2019 2020
  23. 23. Roadmap Development
  24. 24. Possible Support ActionsSupport actions toTechnology TransferSupport actions toResearchSupport actions toInnovation New smart and agilemechanism to financeinnovation within SME Maximize output fromresearch projects Rapid transfer of newcompetences to thecompanies Support to newadvanced skills fornew products New cooperation schemes betweenResearch centres and SMEs Funding programmes focused on specificinnovation types Research on not-Technology areas
  25. 25. Roadmap DevelopmentGeneral Driversclassification forthe market and thesocial changesClassification ofthe strategic keytechnologyobjectivesScenarios SelectionSelection and Time Horizon forthe Technology objectives forthe DB consumer goods sectorIdentification of thetechnology areaswhich can berelevant for theConsumer GoodssectorsPROsumerNETcommunityvalidationIdentification of the keytechnology and research areasIdentification of possible supportactionsResponse to scenariosMARKETANDSOCIALDRIVERSTECHNOLOGYSOLUTIONSRESEARCHAREASSUPPORTACTIONSSelection of thekey businessdrivers whichare relevant forthe DBconsumer goodssectorSelection of thekey socialdrivers whichare relevant forthe DBconsumer goodssector
  26. 26. Response to the foreseen Scenarios : Demand ChangeShortTermMedium Term Long Term
  27. 27. Thanks for your kind attentionMore information onwww.prosumernet.euEmanuele Carpanzano

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